12. Research Strategies
If marbles of two
colors are mixed
well in the large
jar, the fastest
way to know
their ratio is to
blindly transfer
a few into a
smaller one and
count them
14. Correlation Coefficient
a statistical measure of the extent to which
two factors vary together and thus how well
either factor predicts the other
Correlation
coefficient
Indicates direction
of relationship
(positive or negative)
Indicates strength
of relationship
(0.00 to 1.00)
r = +.37
15. Scatterplot
–a graphed cluster of dots, each of
which represents the values of two
variables
–the slope of the points suggests the
direction of the relationship
–the amount of scatter suggests the
strength of the correlation
–little scatter indicates high correlation
–also called a scattergram or scatter
diagram
22. the investigator manipulates one
or more factors (independent
variables) to observe their effect
on some behavior or mental
process (the dependent variable)
while controlling other relevant
factors by random assignment of
subjects
Experiment
29. Statistical Reasoning
A Skewed Distribution
15 20 25 30 35 40 45 50 90 475 710
70
Mode Median Mean
One Family Income per family in thousands of dollars
Hindsight Bias
tendency to believe, after learning an outcome, that one would have foreseen it
the “I-knew-it-all-along” phenomenon
Overconfidence
we tend to think we know more than we do
Theory
an explanation using an integrated set of principles that organizes and predicts observations
Hypothesis
a testable prediction
often implied by a theory
Theory
an explanation using an integrated set of principles that organizes and predicts observations
Hypothesis
a testable prediction
often implied by a theory
Operational Definition
a statement of procedures (operations) used to define research variables
Example-
intelligence may be operationally defined as what an intelligence test measures
Replication
repeating the essence of a research study to see whether the basic finding generalizes to other subjects and circumstances
usually with different subjects in different situations
Case Study
an observation technique in which one person is studied in depth in the hope of revealing universal principles
Survey
technique for ascertaining the self-reported attitudes or behaviors of people
usually by questioning a representative, random sample of them
False Consensus Effect
tendency to overestimate the extent to which others share our beliefs and behaviors
Population
all the cases in a group, from which samples may be drawn for a study
Random Sample
a sample that fairly represents a population because each member has an equal chance of inclusion