Some tips to use social network channels to communicate a European experience of life

1. INDUCTION MEETING 2013 - Rome 22/11/2013
Lorenzo Mentuccia
LLP Italian National Agency / INDIRE

4. Original content
Sense (Values, identity) +
Information (activity, news)
Shared content
Sharing
Integrate from the single
experiences
Listening
(dialogue, exchange, bi-directional communication)
Shared
Knowledge/experiences
Relationships

5. 2/3 of information on the web are viral,
shared through social networks
WEB from network of contents to network of
relationdhips,
relationdhips, “trust” to manage and organize the growing
quantity of information
European mobility projects are experiences that can be shared for
the development of new behaviours and relationships.
Creating awareness and trust.

7. Erasmus+ = renewed tasks for National Agencies
Dissemination and exploitation:
• Select good practices and make them visible to
stakeholders and policy makers
• General information and promotion of the Programme
• Support to beneficiaries for communication activities
Dissemination has grown its relevance in projects
evaluation for final approval

8. Monitoring: feedback on results and impact of
their experiences and customer satisfaction on
National Agency activity (bottom up)
Promotions and information: as “ambassadors”
and multipliers of experiences at many levels
(top-down)
AGENCY
STAKEHOLDERS
From “numbers” of an administrative procedure to
active actors in supporting new communication tasks

9. • Visibility and immediacy
Information at global level, quick, immediate and sustainable;
Information easy to get and share
• Relationships building and manteinance
Relationships building and growth around the project (pupils, parents, collegues)
Value from a single experience to create a shared awarness
New opportunities and professional development
• Monitoring of results
Monitoring the project impact on the web (feedback)
• Innovative approach of documentation and comunication
Innovative way to transfer knowledge on project stakeholders (building trust)
Modern approach, close to the pupils communication tools
Multimedia contents

10. MOBILITY PROJECT
INTERNAL ACTORS
School management = visibility, sustainable
innovation, results valorization, partnerships, better
image
Teachers (beneficiaries) = visibility, relationships,
approach close to the class, professional growth
EXTERNAL ACTORS
Local and national institutions
Policy makers/influencers/experts
Companies
Students = actractive learning approach, awarness,
relationship with teachers, friendships, digital
culture, prevention of negative consequences
Public/Private Organizations
Parents = activity control, participation, awarness
Media/Public opinion
Relationship between School and Society

12. Communication
and information of
the school
(general activity of
the Institution)
Teaching
(eTwinning)
www.etwinning.net
Documentation and
Dissemination of activities
(teacher and class results)

13. SN need continuty (contents+time+ resources)
and integrate and coordinate planning
Define purposes, target and channels
Define activities (frequency, time, intensity,
monitoring)
Define roles between the project partners and
the class

14. Blog
Social networking
Microblogging
Media sharing
Online content curation
Slide repository

15. Blog -> easy to create and manage; multi user managing; plugin and widget 2.0
Social networking -> big popularity, group or pages, hangouts, monitoring
Microblogging -> interaction with influencers, mentions and messages, retweet e
hashtag, constant and quick communication, real time (events)
Media sharing -> multimedia archive, great impact, possibility to embed
Content curation -> contents selection on arguments or issues (news); updating;
growth of credibility; quality of information; trust; influencers seeker
Slide repository –> presentation sharing, visibility, growth of credibility

16. MANAGING AND MONITORING
• Fast and new content sharing
• Real time communication
• Quick updating
• Instant monitoring
• Geo localization

17. Social Networks have been created to let user to
share contents in a easily a quick way
Copyright
When we sign up on a SN we grant a free licence to use and share our
contents until our cancelletion.
Users are still owner and responsable for the posted content.
Every SN has specific rules for copyright policy
Privacy
FB has restrictive profile visibility for minors in general.
Facebook and Twitter are under U.S laws (SN are prohibited for
minors under 13 years old)

18. In New Jersey (USA), the Senate is going to pass a law for the
teaching of a "responsible use" of social media at public schools
Students between 11 and 14 years have shown what are the main
social media platforms, the opportunities they offer, how to use
them safely and what are the consequences of an incorrect use
Against bullying, development of a digital culture and awarness for
parents and teachers

20. Contents always public and searchable
(indexed)
Contents are shared by the admin to
the fans
No limits in number of fans
Contents are visible on fans home feed
Editable URL
Facebook Apps
Advertising
Monitoring tools (Insights)
External promotion and large amount of
people

21. Groups can have public or private
contents
Every member’s post are visible to the
others
Groups are not searchable on the web
(not indexed)
Multimedia and File sharing between
members
Administrators and other members are
visible
Limits in the total amount of members
Internal community for a few people

22. Title
Info
Events
Categorie
Members
Post
(multimedia)
Hangouts: chat, file sharing, video conference, multi device access

25. Quote and follow
#MyComenius
#ILoveComenius
#ComeniusIta
Hashtags tips
@LLPItalia
@eTwinning_Ita

28. Title/Frequency
Sources
Edit contents
Your Newspaper

29. https://www.facebook.com/safety

30. 7 ways teachers can use Facebook
(Pepperdine and Stanford Univ.)
1. Helping to develop and adhere to the school policy
on Facebook
2. Encourage students to follow the guidelines of
Facebook
3. Catch up on the security settings, and the Facebook
privacy
4. Promote good citizenship in the digital world
5. Use Pages and Groups to communicate with
students, parents and colleagues
6. Embrace the digital, social, mobile and "always
online" learning styles of students of the 21st
century
7. Use Facebook as a resource for professional
development (stories.facebook.com facebook.com/education)
https://www.facebook.com/safety/groups/teachers/

31. Understand Twitter
Remember Twitter is a public space
Protect passwords
Keep your account secure
Use online safety to connect with your students
Communicate and respect personal boundaries
Think before tweeting
Consider the context
Block and ignore communications
https://support.twitter.com/articles/20169992

32. DON’T BE LIKE HIM. THANKS!
INFO: l.mentuccia@indire.it
LinkedIN – Twitter: @sp4ghy
Follow: @LLPItalia on…