Slides from a 1hr lecture I gave at the University of Leeds on 21st Feb 2012.

1. Social Media
for Business
by
@lordlancaster
#slwleeds
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

2.  Introduction
 Social Media for Business
 Social Media for You
 Questions?
#slwleeds
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

3. Introduction: Who am I?
…but also a
 Geordie
 Husband & Father
 ‘Big Mouth Baldie Blogger!’
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

4. Introduction: Who WAS I?
 Student at the University of Leeds, doing Geography BSc
(Hons) between 1995-1998 – 14yrs ago!
 Unemployed (6 months)
 Tech Support for Sage (UK) Limited (2yrs)
 Web Developer for British Airways (1yr)
 IT Contractor / Unemployed (12 months)
 Project Worker for Generator North East (2yrs)
 DJ / Producer, Club Promoter, Label Owner (5yrs)
 Project Manager for PNE / voluntaryskills.com (3.5yrs)
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

5. When I was at Uni (1995-1998)…
 I used to write handwritten letters to my long-distance
girlfriend Lisa who is now my wife & still has them at home
 I made 1 or 2 phone calls a week and had to queue for a
shared payphone in my halls of residence
 ‘The Internet’ or ‘Information Superhighway’ as it was
often called was just starting to become used widely on
campus (I thought it was just a fad)!
 Mobile phones and SMS were just starting to be popular
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

6. When I was at Uni (1995-1998)…
 There was no Wikipedia (founded in 2001)
 There was no LinkedIn (founded in 2002)
 There was no MySpace (founded in 2003)
 There was no Facebook (founded in 2004)
 There was no YouTube (founded in 2005)
 There was no Twitter (founded in 2006)
 There was no such thing as ‘Social Media’…
 …although Amazon.com had launched in 1994!
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

7. Social Media for Business?
In 2012, EVERYTHING in business is online (or moving there)
and ‘Social Media’ is considered absolutely essential in
every new product or marketing campaign.
 Why do businesses like Social Media?
 Why do you, as a consumer/customer like it?
 Can you give me some examples of how you use it to
decide which products or services to use?
 How many Social Media tools can you think of?
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

8. Social Media tools?
 Facebook
 Twitter
 YouTube / Vimeo
 LinkedIn
 Corporate Blogs
 Discussion Forums
 Customer Reviews (e.g. Amazon & TripAdvisor)
 SoundCloud / AudioBoo
 Foursquare
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

9. Shell LiveWIRE gets Social!
www.shell-livewire.org
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

10. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

11. Shell LiveWIRE gets Social!
www.shell-livewire.org/forums
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

12. Shell LiveWIRE gets Social!
www.shell-livewire.org/network
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

13. Shell LiveWIRE gets Social!
facebook.com/ShellLiveWIREUK
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

14. Shell LiveWIRE gets Social!
twitter.com/ShellLiveWIREUK
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

15. Shell LiveWIRE gets Social!
youtube.com/ShellLiveWIREUK
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

16. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

17. Social Media for You?
The boundaries between work and play are becoming
increasingly blurred. Not necessarily Mon-Fri, 9am-5pm.
Technology is more fun and user-friendly than ever before.
You literally have the world at your fingertips (if you have a
smartphone, tablet or other mobile device).
Connections, reputation and personal brand is everything!
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

18. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

19. “You are the CEO of your career!”
Reid Hoffman, Co-Founder & Chairman, LinkedIn
www.linkedin.com
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

20. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

21. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

22. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

23. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

24. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

25. @ShellLiveWIREUK
facebook.com/ShellLiveWIREUK

26. Questions?
Either now or contact me on Twitter
@lordlancaster (I’ll always reply to an @mention)
Some of you might also be interested in my blog
http://plandigital.wordpress.com
(You can always find me on the Shell LiveWIRE
website, Discussion Forum, Facebook or Twitter)
@ShellLiveWIREUK
facebook.com/ShellLiveWIREUK