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NO EMAIL DAY presentation for North East New Tech (3rd Feb 2012)

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Paul Lancaster
Paul Lancaster

Slides from my presentation on my 'No Email Day' campaign on 11/11/11 which went global/viral following coverage on The Next Web and what happened next.

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NO EMAIL DAY 11.11.11 www.facebook.com/NoEmailDay @NoEmailDayHQ
[object Object],[object Object],[object Object],[object Object]
Domino Project Street Team
‘ Poke The Box’
‘ Do The Work’
NO EMAIL DAY ‘Manifesto’ 10 page document, written in 2 nights & published on Slideshare in August 2011
Twitter @NoEmailDayHQ #noemailday
Facebook facebook.com/NoEmailDay
The Next Web 8 th October 2011
Being pro-active!
The Next Web 15 th October 2011
What happened next? 1,000’s of Tweets, blogs and forum posts about the campaign from all over the world incl. the UK, USA, France, Germany, Spain, Italy, Eastern Europe, Scandinavia, Russia, Egypt, Israel, Africa, Philippines, Malaysia, Hong Kong, Japan, Australia, Argentina, Brazil, Chile & more! (I even had a phone call from a TV documentary maker in South Korea). 27,000 Slideshare views of the NO EMAIL DAY ‘Manifesto’ in November alone Radio interview for the BBC Radio 5 Live ‘Outriders’ show Brief mention in the Wired magazine podcast 2-page spread in The Journal ‘Science & Technology’ section by John Hill Feature on New Media Now website by Hanna Miettinen Sarah Price (Gmail Community Manager) blogged about it on Google+ Support from Luis Suarez (Knowledge Manager, Community Builder & Social Computing Evangelist @ IBM) – this led to IBM Benelux launching their ‘Outside The Inbox’ campaign to coincide with #noemailday Features in Forbes, Wall Street Journal and Lifehacker
3 small words of encouragement
What happened on 11/11/11? 88 pages and 440 Tweets
Facebook Page Insights
Facebook Page Insights
Facebook Page Insights
Upsides? (or why the idea spread)
Downsides? (or what didn’t work)
NO EMAIL DAY 12.12.12 www.facebook.com/NoEmailDay @NoEmailDayHQ
“ Don’t wait to be chosen, pick yourself” Seth Godin, ‘Poke The Box’
“ We need more Leaders NOT Followers” http://plandigital.wordpress.com

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NO EMAIL DAY presentation for North East New Tech (3rd Feb 2012)

  • 1. NO EMAIL DAY 11.11.11 www.facebook.com/NoEmailDay @NoEmailDayHQ
  • 2.
  • 4. ‘ Poke The Box’
  • 5. ‘ Do The Work’
  • 6. NO EMAIL DAY ‘Manifesto’ 10 page document, written in 2 nights & published on Slideshare in August 2011
  • 9. The Next Web 8 th October 2011
  • 11. The Next Web 15 th October 2011
  • 12. What happened next? 1,000’s of Tweets, blogs and forum posts about the campaign from all over the world incl. the UK, USA, France, Germany, Spain, Italy, Eastern Europe, Scandinavia, Russia, Egypt, Israel, Africa, Philippines, Malaysia, Hong Kong, Japan, Australia, Argentina, Brazil, Chile & more! (I even had a phone call from a TV documentary maker in South Korea). 27,000 Slideshare views of the NO EMAIL DAY ‘Manifesto’ in November alone Radio interview for the BBC Radio 5 Live ‘Outriders’ show Brief mention in the Wired magazine podcast 2-page spread in The Journal ‘Science & Technology’ section by John Hill Feature on New Media Now website by Hanna Miettinen Sarah Price (Gmail Community Manager) blogged about it on Google+ Support from Luis Suarez (Knowledge Manager, Community Builder & Social Computing Evangelist @ IBM) – this led to IBM Benelux launching their ‘Outside The Inbox’ campaign to coincide with #noemailday Features in Forbes, Wall Street Journal and Lifehacker
  • 13. 3 small words of encouragement
  • 14. What happened on 11/11/11? 88 pages and 440 Tweets
  • 18. Upsides? (or why the idea spread)
  • 19. Downsides? (or what didn’t work)
  • 20. NO EMAIL DAY 12.12.12 www.facebook.com/NoEmailDay @NoEmailDayHQ
  • 21. “ Don’t wait to be chosen, pick yourself” Seth Godin, ‘Poke The Box’
  • 22. “ We need more Leaders NOT Followers” http://plandigital.wordpress.com