Slides from my Techmesh presentation at The Rose Bowl, Leed Metropolitan University on Thursday 8th March 2012. The theme was the often neglected need for emotion in marketing campaigns in order to make products, services and ideas succeed and spread.

1. Emotional Technology
+
How Ideas Spread
@lordlancaster
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

2. Everything starts
with an idea
(the rest is just detail)
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

3. Each new product or service begins with:
• Imagination
• Creativity
• Excitement
• Enthusiasm
• Belief
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

4. Over time… too many
meetings, discussions
and amends suck the
life out of what was
once pure & inspiring!
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

5. At launch, you’re
already feeling jaded,
de-motivated & bored
with the product - just
when you need to be at
your most enthusiastic!
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

6. The Answer?
• Speed to launch
• Less talk, more action
• Avoid decision by committee
• Stay close to the original vision
• Fall in love with the product
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

7. Vision & Speed
• Named after the domino effect (one powerful idea
spreads down the line from person to person)
• Cutting out the middle man (in this case the publisher)
• Rapid time to market (‘Anything You Want’ = 12 weeks)
• Short, pacy books (Designed to be read in under 1hr)
• Domino Project Street Team. (Rewarding the sneezers)

8. Domino Project Street Team

9. Pillow Talk
http://www.youtube.com/watch?v=wrfJ9EOSFEU
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

10. Whether it’s B2C or B2B, people want:
• Inspiration
• Storytelling
• Solutions
• Beauty & emotion
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

11. Think like Don Draper
http://www.youtube.com/watch?v=suRDUFpsHus
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com

12. NO
EMAIL
DAY
11.11.11
www.facebook.com/NoEmailDay
@NoEmailDayHQ

13. Everything starts
with an idea
(the rest is just detail)
@lordlancaster @plandigitaluk
http://plandigital.wordpress.com