Social Media For Business Part 3 LinkedIn

By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 1

 Elizabeth Sugar Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP YouTube: seminarsOnSuccess
 Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace

 Entrepreneur: 4 businesses
 Computer Science instructor: 9 years
 Business Consultant: 6 years
 Current websites: 8
 World traveler – explored over 60 countries


 Professional network
 Business resume
 Show your expertise
 Client-initiated testimonials
 Customers find you through trusted
connections
 Business connections
 Find employees
 Find colleagues
 Find business recommendation through trusted connections
 Knowledge sharing
 Answer questions, become an expert
 People trust other peoples’ recommendations
 “Free”


All 500 of the Fortune 500 are represented in
LinkedIn. In fact, 499 of them are represented by
director-level and above employees.

 Over 60 million users
 Professional network
 Business recruiting tool
 Trusted connections and recommendations
 Get new connections through introductions


Latest
tweet

Jobs

Educa
tion

Web-sites Resume

Twitter

 Connect professionally
 Import blogs
 Show tweets
 Recommendations
 Presentations
 Resume
 Groups


 Complete your profile
 100% complete
 A complete profile will increase your visibility and
help you get found by employers, recruiters, and
prospects.
 Upload a profile photo
 Photos generate more trust on the internet
 Get recommended
 Friends, colleagues, clients
 Adds credibility


Click on the
“Edit”s

Change
name in URL
e.g. “sugar” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.

Select
“Other” to
allow
custom title


 Add contacts you know
 Work
 Friends Click on
arrow to
 School get a list
 Past jobs of things
to search
 Clients for.

Recommendations
offered based on
your employers,
schools, clubs, etc.
in your profile

Get even more
recommendations

 Answer people’s questions
http://www.linkedin.com/answers?trk=tab_answers

Become
an expert

Browse
through
categories


From
“Settings”
Or
“Edit” on
profile

Click on Allow


Add your
slideshows

Add your
blog feed


 Look for Part 4 in this series on Social Networking
for businesses

 Articles
 “How to use LinkedIn for Business”
http://www.hubspot.com/Portals/53/docs/linkedin.for.bus
iness.pdf
 “How to get started with LinkedIn”
http://www.bnet.com/2403-13070_23-219860.html
 “What is LinkedIn”
http://learn.linkedin.com/what-is-linkedin/


 Contact: Liz Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP YouTube: seminarsOnSuccess
 Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace

 Available
 Seminars
 Workshops
 One-on-one instruction
 Initial setup on social media sites
 Ongoing content on social media sites


Social Media For Business Part 3 LinkedIn

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Social Media For Business Part 3 LinkedIn