1. Improving Customer
Service

2. Supply Chain Insights LLC Copyright © 2016, p. 2
Our Panel
Lora Cecere,
Founder of
Supply
Chain
Insights
Keith Holliday,
Director – Global
Consumer
Supply Chain
Sonoco Products
Dale
McClung,
BDP
International

3. Sonoco is a Global Packaging Company
• Founded in 1899, Sonoco is a $5.3 billion global provider of consumer
packaging, industrial products, protective packaging and packaging supply chain
services.
• With more than 20,700 employees working in more than 300 operations in 34
countries, we serve some of the world’s best-known brands in some 85 nations.
2013 2014
Sales $1,894 $1,963
Base EBIT $187 $199
2013 2014
Sales $1,859 $1,902
Base EBIT $138 $162
2013 2014
Sales $625 $664
Base EBIT $21 $25
2013 2014
Sales $471 $485
Base EBIT $40 $34
Consumer Packaging Display and Packaging Paper and Industrial
Converted
Protective Solutions

4. Supply Chain Insights LLC Copyright © 2016, p. 4
What We Achieved

5. BDP International:
A Tradition of Customer Intimacy
• Logistics and transport management enterprise, serving
global supply chains
• Privately held corporation founded in 1966
• Principal industries: chemical, oil and gas, life science, consumer
goods, healthcare, machinery, retail
• Operations spanning 135+ countries in every major market
• Wholly-owned subsidiaries, equity partners,
joint ventures, agent affiliates
• Regional Centers of Excellence in Antwerp, Frankfurt, Hong Kong,
Singapore, Houston and Philadelphia
• 4000 employees worldwide

6. Large enough to leverage unexpected value;
Small enough to care
• Annual sales – 2 Billion USD
• 200,000 monthly transactions
• 15% to 20% year-over-year growth to date
• Value proposition built on best-in-class
processes, global presence, client-driven
systems, flawless tactical execution and a
nimble, small-company customer service culture
• Proven Assets
• Talented, caring employees with deep, domain
expertise
• Practical technology tools that deliver visibility,
reliability and connectivity
• Uncommon ideas for a climate of perpetual change
• Solutions that simplify complex problems

7. Supply Chain Insights LLC Copyright © 2016, p. 7
Organizational Alignment

8. Supply Chain Insights LLC Copyright © 2016, p. 8
Role of Order Management
94%
88%
87%
84%
82%
78%
40%
52%
47%
22%
30%
28%
Order Management
Enterprise Resource Planning
Demand Planning
Warehouse Management
Production Planning
Manufacturing Execution
Systems
Importance
Important Extremely Important
60%
55%
53%
50%
50%
48%
26%
30%
25%
31%
20%
24%
Order Management
Enterprise Resource Planning
Manufacturing Execution
Systems
Warehouse Management
Demand Planning
Production Planning
Satisfaction
Satisfied Extremely/Very Satisfied
IT Systems: Importance vs. Satisfaction*
Top 2
____________________________________________________________________________
Source: Supply Chain Insights LLC, Supply Chain Leaders Speak Study (Jan-Sep 2015)
Base: Manufacturers, Retailers, Distributors – Have IT system operational (n=30-35) – only showing those with 30+ base size
Q16. How important are each of your current IT systems to your supply chain organization? SCALE: 7=Extremely important – 1=Not at all important
Q17. How satisfied are you with each of your current IT systems shown below? SCALE: 7=Extremely satisfied – 1=Extremely dissatisfied
*Importance and satisfaction data are those who rated it 5-7 vs. 7 on 7-point scale (top 3 box)

9. Supply Chain Insights LLC Copyright © 2016, p. 9
T
O
P
M
I
D
D
L
E
B
O
T
T
O
M
42%
40%
38%
34%
33%
33%
33%
30%
24%
21%
15%
11%
45%
38%
49%
53%
41%
49%
38%
41%
53%
53%
54%
65%
3%
3%
3%
5%
3%
3%
5%
11%
23%
13%
11%
23%
18%
25%
30%
21%
24%
26%
24%
Customer Rel'p Mgmt
SC Planning
SC Execution
ERP
Marketing
Sales Analytics / Reporting
BI Analytics & Reporting
Social Marketing
HR Mgmt
Big Data
Operational Finance
Corp Social Resp
Expected Changes in IT Spending in 2015
Increase Stay the same Decrease Don't know
Focus of Spending
____________________________________________________________________________
Source: Supply Chain Insights LLC, Supply Chain Leaders Speak Study (Jan-Sep 2015)
Base: Manufacturers, Retailers, Distributors – Area is applicable to company (n=34-40)
24C. For each of the following areas, please indicate if your company’s IT spending in 2015 will increase, stay the
same, or decrease, compared to last year.

10. Supply Chain Insights LLC Copyright © 2016, p. 10
History of Retail Scorecards

11. Supply Chain Insights LLC Copyright © 2016, p. 11
Helping You Understand Your Customers

12. Supply Chain Insights LLC Copyright © 2016, p. 12
Customer Priorities

13. Supply Chain Insights LLC Copyright © 2016, p. 13
Changes Over Time

14. Supply Chain Insights LLC Copyright © 2016, p. 14
Customers vs. Employee Perspective

15. Supply Chain Insights LLC Copyright © 2016, p. 15
Questions?
It’s Time For Q&A

16. Visit Us Online
www.supplychaininsights.com
www.supplychainshaman.com
www.beetfusion.com
www.linkedin.com/company/supply-chain-insights
www.slideshare.com/loracecere
Follow Us on Twitter
@scinsightsllc
@lcecere
Attend a Live Event
www.supplychaininsightsglobalsummit.com
www.supplychaininsights.com/the-shamans-circle
Dale@SupplyChainIM.com
www.supplychaininmotion.com
@dvmcclung
@BDPWorld
www.linkedin.com/company/bdp-international

17. Supply Chain Insights LLC Copyright © 2016, p. 17
About Supply Chain Insights

20. Supply Chain Insights LLC Copyright © 2016, p. 20
About Lora Cecere
• Founder of Supply Chain Insights
• “LinkedIn Influencer”
• Guest blog for Forbes
• Author of 4 books: Bricks Matter (2012), Shaman’s Journal (2014),
Supply Chain Metrics That Matter (2014), Shaman’s Journal (2015)
• Partner at Altimeter Group (leader in open research)
• 7 years of Management Experience leading Analyst Teams at Gartner
and AMR Research
• 8 years Experience in Marketing and Selling Supply Chain Software at
Descartes Systems Group and Manugistics (now JDA)
• 15 Years Leading teams in Manufacturing and Distribution operations for
Clorox, Kraft/General Foods, Nestle/Dreyers Grand Ice Cream and
Procter & Gamble.
Contact Information:
• Email: lora.cecere@supplychaininsights.com
• Blog: www.supplychainshaman.com (15,000 pageviews/month)
• Forbes: www.forbes.com/sites/loracecere
• Twitter: twitter.com/lcecere (6,800 followers)
• LinkedIn: www.linkedin.com/in/loracecere (66,724 followers)
• LinkedIn Influencer: www.linkedin.com/today/author/446631