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Looppa enables content publishers to regain control over readership, Contact us to request a
content, and revenue by creating an unparalleled online community
demo!
experience that captivates your audience and builds value for
1-(888)-581-7858
everyone!
The problem
With the Web2.0 and Social movements, traditional and online publishers are losing readers, ad
revenues, and the ability to monetize consumption of their content. Publishers’ online community
presence significantly lags behind and is typically limited to discussion threads, comments, and to
passive observation of content flow. While some publishers attempt to create online communities
using blogging software, social networks, widgets, Facebook fan pages, or agency-driven
campaigns—these rarely deliver continuous value and require a deep commitment on your end to
operational expenses and personnel with no guarantee of results, ownership of the relationship
with your readers, or revenue.
The Solution
Looppa is the only comprehensive online community
platform created specifically for content publishers to
help you monetize your content and better serve your
readers. With Looppa, content publishers can have the
industry’s best online community features in a simple to
use, customized, branded online community. Integrated
with your CMS, Looppa gives you the flexibility to offer
your readers a rich community experience while
preserving your existing technology investments.
With Looppa you will create an online experience your
readers want to have. You will:
 Form stronger bonds with your audiences,
extending the time they engages with your
content and your advertisers
 Turn your audience from passive consumers to
co-creators of content for your brand
 Significantly grow your revenue and increase the
value of your media assets
 Enable your readers to share breaking news via
iReports
 Offer dedicated online spaces to companies who
wish to present their business in a community
ecosystem

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What You Get with Looppa
Looppa provides the technology and services you need to create a
Every Looppa community is
vibrant online community that your audiences want to be part of.
custom-designed to meet
The Looppa solution includes:
your need and includes:
 blog posts
 A robust platform that can integrate with your existing online
properties  videos
 User profiles  photo galleries
 Community concept creation  iReport
 Design and programming  custom modules
 Community management  music
 Content moderation  groups
 Content analysis and recommendations  polls & surveys
 Full media integration (video, images)  comments
 Intuitive backend for users and administrators  Looppa will also
 Marketing and advertising services customize features to
fit your business needs!
Taking Social to the Next Level: The Looppa Cosmos
As social network and online community sites proliferate, a new social challenge is arising: The
proliferation of independent communities is disintegrating your audienceship, leaving it to
Facebook and a handful of others to pick up the pieces and capitalize on them. The result: isolated
islands of people, content, and an ever loosening relationship between branded media companies
and their audiences.
Looppa Cosmos tackles this problem and effectively helps media companies win the distributed
social network battle by linking the social graphs of individual community members across all of
your networks where that person participates.
With Looppa Cosmos, you can create as many communities as you like—each residing
on your preferred URL Members can see and share content with each other no matter which
Looppa community they’re in. This results in the promotion of interaction between people, content,
and the content producers; members organically “recruit” members to join their communities; and
content can be easily shared between communities—all leading to a vibrant, dynamic, community
experience for your existing audiences and generating greater ROI for you. It works the way the
real world works: Looppa allows soccer fanatics to share their travel photos from the World Cup in
both their sports and travel communities—the communities you have created for them. The
outcome: More sharing, stronger relationships, and higher rates of participation, all of which
translates into increased return and value from your social media investment.
The Looppa Process
Looppa starts by working with you to identify your priorities and objectives for audience
engagement. The Looppa team then gets to work building a complete and custom online community
deployed on its world-class software platform. The platform incorporates your branded content
and activates feedback systems that enable your producers to leverage content across your online
media channels as well as to enhance offline programming. Once launched, Looppa’s expert

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community managers and analysts monitor the community and enhance engagement points for
greater value to your audiences—all while meeting your standards.
Looppa communities
MTV, SONY, Televisa, and Greenpeace have all discovered the Looppa advantage. Each community
was launched within weeks and was populated with hundreds of thousands of content interactions
within the first month.
Looppa Communities outperform current publications’ metrics. Looppa measures over 30
different Key Performance Indicators (KPIs) and will customize its analytics to fit your desired
KPIs. Below is an example of MTV’s Guarida Azul Looppa online Community 2 weeks and 3
months after the community was launched as comparison to social networks benchmarks.
*based on google analytics for similar social networks
Contact
You too can create a Looppa community for your audiences! To learn more about how Looppa can
help you create an ROI-driven online social community, contact us at contact@Looppa.com or by
dialing 1-(888)-581-7858.