1. History of the music video
By Chloe Northrop, Sabrina Caruso,
Sophie O’Dell

2. Representation of Artist
• Coldplay – Princess of • Kylie Minogue – I should be so lucky
china ft. Rihanna:
Vulnerable, Innocent : Mise en Scene; shown
• Rihanna: Desirable through provocative clothing,
shown through use of mise en scene; make up to through pale, pastely clothing. Girlie
accentuate her best features. Represented as the hairstyles and young fresh faced make up.
princess through her hair and clothing.
Her facial expressions showed her innocence
• Both are wearing clothes which represent a
Chinese culture, which is an ongoing theme they through making eye contact with the camera
relate to throughout the video. Mise en scene is and long shots showed no power in her
used; props, clothing and make up, to show this
culture. Props such as the swords and ribbons were character. The setting of her bedroom
used by both artists at various points. Clothing such showed her as a typical young girl, showing
as Chinese robes etc were worn throughout the vulnerability and innocence to the outside
video.
• Chris Martin: Protagonist role, shown to be fighting world (boyfriends etc). Also, her fans could
for his Chinese princess. Represented by the use of easily relate to the character she was
close up shots; making him look important, also
action shots were used to show his heroic persona. representing.
He was shown to use a sword in the video which
shows him as a powerful character in comparison
with Rihanna.

3. Technical Elements
• Princess of China • I should be so lucky
• Clear quality • Blurry quality
• Exotic places • All shot in one setting
• Special effects • One simple special effect (sped
• Expensive, elaborate costumes up action)
• Futuristic style • Simplistic clothing and props
• Varied camera angles • Naturalistic
• Lots of different beats and • Similar camera angles used
rhythms all coming together throughout
into one tune • One continuous tune
• Clear, sharp sound happening at one time

4. Attributes that are foregrounded
• I should be so lucky:
• Princess of China
• Lyrics: Repetitive chorus but • Lyrics: Very repetitive,
quite deep and complex simple and very catchy.
verses. • Style: typical 80’s music
• Style: Futuristic and different video that target audience
video which is outside norm can relate to.
and will probably set trends
within music and fashion. • Brand: typical popstar with
• Brand: Rihanna is a very quite a safe image and style.
forward and confident artist Kylie is a trend setter but
who’s image has portrayed a her music isn’t overpowered
‘good girl gone bad’ image. by her image.
Coldplay has a very safe,
private and secluded image.
They don’t allow any social
antics to destroy their music
career.

5. Is the video different to the pop videos
today?
• Kylie – I should be so lucky
• Overall we think that pop videos are much more advanced today within their
special effects, settings, cinematography and costumes compared with this Kylie
video.
• The 80’s kylie video shows that pop videos today have improved and have become
more creative. Pop videos today have also become more influential to their target
audience and have had a bigger impact on society as they have advanced
throughout the years.