How do consumers in HCMC and Hanoi make decisions; How can we impact purchasing behavior of Hanoi Consumers and Ho Chi Minh City Consumers, Influence factors,willingness to adopt new products, The role of advertising, store promotions, after sales service, promotion types, early adopters

1. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
+&0& Y +$12,
8QGHU W
V DQGL
QJ 9
FRQV HU
XP
GLI HQFHV
IHU
-XQH
3DJH &RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

2. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
: HO
FRP H ,QWRGXFWRQV
U L
$DU &U
RQ RVV
0DQDJL 'LHFW
QJ U RU
1L VHQ 9L W
HO H QDP
9DXJKDQ 5DQ
'LHFW &OHQW6RO L
U RU L XWRQV
1L VHQ 9L W
HO H QDP
0DL7KL7X +RD
HW
$VVRFL W 'LHFW &OHQW6RO L
D H U RU L XWRQV
1L VHQ 9L W
HO H QDP
&RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

3. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
6L L UY U DFU VWKH JO
EO LDO
QJ RV REH
1HZ <RUNYV/RV$QJHO
HV
%HLL YV6KDQJKDL
MQJ
0DGUG YV%DU RQD
L FHO
6GQH YV0HO
ERXUQH
+&0& YV+DQRL
&RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

4. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
([HFXWLH 6XPPDU
Y
‡ $WLXGHVRIERW P DU VFDQ EHGHIQHG DVL YL
WW K NHW L QGL GXDOVWF I
L L RU
W
KH6DLJRQHVHZKLH+DQRL QVKDYHDFROHFWYHP L
O D O L QGVHW
‡ 6DLJRQHVHOYHI W
L RU KHP RP HQWZKLH+DQRL
O DQVDU RU
HP H
FDO DW DQG SO
FXO HG DQQHG
‡ 7KHU HRIDGYHUL QJ L RU LL L +DQRL 3UFH
RO WVL VP HFUWFDO Q L
SU RWRQVDO
RP L RQHZRQ¶ DSSHDOW 6DL
W R JRQHVH
‡ ,VW
KH+DQRLP DU UHDOO P RU HP L "
NHW HSU XP
± <HV EXW RXZL QHHGV WDQWL PDU HWL L HV
OO XEV DO N QJ QY WPHQW L
Q+DQRLWR
DFKL H V
HY XFFHV V
‡ +RZ KDVW RXJKHUHFRQRP L SDFW EHKDYL "
KHW P HG RU
± , GL HU EPDU HW DQGPRU L
W I V
I N H PSRU EFDWHJRU
WDQWO
± 6DL HV L
JRQ H QJHQHU KDY EHHQPRU DIHFWHGEXW KDY QRW PDGH
DO H H I H
GU WL FKDQJHV L
DV F QWKHL FRQV
U XPSWL
RQKDEL WV &RQI
LGHQWL
DO 3U L
RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

5. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
$JHQGD
‡ 6HWL W
WQJ KH6FHQH
‡ 5HVHD FK 'H JQ
U VL
‡ +RZ GR FRQVXP HU Q +&0& DQG +D
VL QRL DNHGH VL
P FL RQV"
± , YGXDO P Y
QGLL L V V&RO YV
OHFWLLP
‡ +RZ FDQ ZH L SDFWSXU
P FKDVL EHKD RXU
QJ YL "
± , O FH I
QIXHQ DFWRU « DQGFRQ XPHU ¶ OQJQHV WRDGR QHZ
V V V ZLL
O V SW
SU GX
R FWV
‡ ,VW
KH+DQRL DU WU O P RU HP L "
P NH HD O
HSU XP
‡ +RZ KD KH W
VW RXJKHUHFRQRP L SDFW EHKDYL "
P HG RXU
‡ .H )L QJVDQG ,P SO L
QGL L RQV
FDW
&RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

6. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
6HWWL WKH V H
QJ FHQ
+&0& +DQRL
3RSXO L
DWRQ PL O
3RSXO L
DWRQ PL
O
0D H)HP D H
O O
0D H
O
DJH JURXS RISRSXO L
DWRQ
)HP DOH
DJH JURXS RISRSXO L
DWRQ RISHRSOHKDYH$L&RQ
U RU
KHDW V L W L KRP H
HU Q KH U
RISHRSOHKDYH$L&RQ
U RU
KHDW V L W L KRP H
HU Q KH U XVHL HU H GD
QW QHW YHU
XVHL HU H GD
QW QHW YHU
0RELH2ZQH VKL
O U S 0RELH2ZQH VKL
O U S
W D 9L W
RW O H QDP *'3 IRP +&0&
U W DO9L QDP *'3 IRP +DQRL
RW HW U
±$YHUDJH0RQW +RXVHKRO
KO G ±$YHUDJH0RQW +RXVHKRO
KO G
L
QFRP H L
QFRP H
&RQI
LGHQWL 3U L
DO RSUHWDU
6RXUFH *RY QPHQW 6WDWLWL <HDU
HU V FDO ERRN R 9L
I HWQDP 1L V
HOHQ9L
HWQDP 6XU H DQG1L V
Y V HOHQ9L
HWQDP 2PQL
EXV &RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

7. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
5HV FK'HVJQ
HDU L
‡ 1L VHQ 4XDOW L
HO LDWYH6W
XG ‡ 1L VHQ 4XDQWW L
HO LDWYH6W
XG
± )*' +&0& +1 ± 1
± +&0& DQG+DQRL 0L
G$SUO
L ± +&0& DQG+DQRL 0D QG WR WK
± $%& +, PDO
% HV I HPDO
HV ± $%& +, PDO
% HV IHPDO
HV WR R
± WR R ± FDWHJRUHV )0&* QRQ)0&*
L
‡ 1L VHQ 5HW O$XGL
HO DL W ‡ 1L VHQ 2P QL
HO EXV
± 'DWD XS WR$SUO
L ± 1 HDFKZDYH
± %DVHGRQ FLHV +&0& +DQRL
WL ± +&0& DQG+DQRL -DQWR0D
± &RY L
HUQJ )0&* FDWHJRUHV
L ± 0DO
HV )HPDO HV WR R
‡ 1L VHQ &RQVXP HU
HO ‡ 1L VHQ 3HU
HO VRQDO)L
QDQFH0RQLRU
W
&RQIGHQFH6W
L XG ± 1
± &RQGXFWHG0DU FK ± +&0& DQG+DQRL $XJ ±6HSW
± *OREDO L V
RQOQH WXG! ± 0DO
HV I HPDO
HV WR R
FRXQWUHV
L ± 6(& $%&
‡ 0DFU (FRQRP L GDW
R F D
± 9L
HWQDP *RY *HQHU 6WDWLWL
W DO V FV
2IL
IFH
&RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

8. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
+RZ GR FRQV HU Q
XP VL
+&0& D +D
QG QRLP DNH
GHFL RQV"
VL
, YL
QGL GXDOL YV&ROOHFWYL
VP L VP
3DJH &RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

9. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
7RS &RQVXPHU&RQ QV
FHU
+&0& +DQRL
+HDO
WK , HDVQJ )RRG3UFHV
QFU L L
, HDVQJ %LV
QFU L OO
-RE6HFXUW
L
-RE6HFXUW
L , HDVQJ %LV
QFU L OO
: RU /L %DO
N I H DQFH 3UFH , HDV L
L QFU HV Q3HWU
RO
'HEW &KL HQ¶ : HO H
OGU V IDU
6RXU 1L V
FH HOHQ9L
HWQDP 2PQL 0D
EXV &RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

10. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
, YGXDO P 9 &RO YV
QGLL L V OHFWLLP
6DL
JRQHVH +DQRL
DQV
,WVP GHFL RQ W FRXQW ,
¶ VL KDW V 2W RSL RQV GR DIHFWP DFWRQV
KHU QL I L
XVHRW RSL RQVI U HU
KHU QL RU HI HQFH DQG EHKDYL V
RXU
RQO
³ KHQ ,
: FDPH WRWKH V U
WR H ³ UH[
)R DPSO , H ZDQ WR
W
WREXDQ/&' , KDG EXD QHZ 79 DQGLV I RPH
DOHDGGHFL
U GHGWREX RI Q JKE VWHOPH
P HL RU O
6DPV QJ E DQGEHI U
X U RH WKDW WKH 79 L QRW KL
V JK
JRL WK H ,XV DV HG
QJ HU M W N TXDO WKHQ,
LW ZRXOGEH
RWKHU ¶ QL I
V RSL RQV RU WXUQHGRI WKDW 79 UJKW
I L
U V U FH¶
HDV X DQ ¶ DZD ´
3DJH &RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ
6RXU 1L V
FH HOHQ5HJL
RQDO IHU FHV4XDO Y 6WXG
'L HQ
I L H
WDWL

11. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
7KH +DQRLFRQVXPHUL D FRPSO EHDV I
V H[ W RU
PDU HWHU
N V
‡ : DQW LDOEXW DU ZLL WRZDL
W O H OQJ
O W
‡ : DQW WKH EHV DQGZL WHO
W O O RXWKH
O
SUFH
L
‡ 6HHNRWKHU U I PDWL I U
V HDIU RQR WKHL
L
SXU DV
FK HV
‡ $V R
N WKHU RSL RQVSURUWR
V QL L
SXU DV
FK H
‡ /RY SU PRWL DQGDU DZDU RI
H R RQV H H
³¶
,WVQRWRNZKH Q RXU SUFHV
L
IL
UHQG LVXVL DSU L
QJ HP XP
P RELO
HSKRQHZKL RX
OH ‡ %XW DU FRQ HU DWLH L HL
H V Y Y QWK U
XVHDFKHDS RQH 3HRSO H SXU DVQJ E
FK L HKDYRUGLSO L PR H
L V DQJ U
ZL O
O RRNGRZQ RQ DQG
O RX O DO
R W
M
XGJH RX´
&RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ
6RXU 1L V
FH HOHQ5HJL
RQDO IHU FHV4XDO Y
'L HQ
I L H
WDWL 4XDQWL Y 6WXGL
WDWLH HV

12. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
6DL
JRQHV DQGWKH SXV RUL YGXDO P
H KI QGLL L V
‡ ³ G W FDU V
, RQ¶ H RPXFKZKDW RWKHU
V
WKL ´
QN
‡ , WKHQ
I HHGLWKHZL EXL
W OO W
‡ /LH I WRGDDQGZRUDE
Y RU U RXW
WRPR U O
URZ DWHU
‡ 'RO WHQWRRWKHU EXW L H HQG ZL
L
V V QWK OO
³(YHU RQHFRP P HQW
V PDN WK UR
H HL ZQGHFLL VRQ
W WP SKRQHO
KD RRNVXJO
EXW, GRQ¶ U DO FDU ,WV
WH O H ‡ /HV L
V PSDFWHGEPDU HWLJ
N Q
QRWW WL SRUDQW L
KD P W « I ‡ /RZHUO DO WRE DQ
R W U GV
SHRSO L HV HW QJ ,
HO N RP KL
GRQ¶ QHFHVV L I O
W DUO RO RZ
WKHP ´
&RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ
6RXU 1L V
FH HOHQ5HJL
RQDO IHU FHV4XDO Y
'L HQ
I L H
WDWL 4XDQWL Y 6WXGL
WDWLH HV

13. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
6HJPHQWDWL
RQDO
ORZV XV WRO RXWVGH
RRN L
JHRJU FDO
DSKL ERXQGDUHV
L
&O HU
XVW &O HU
XVW &O HU
XVW
&O HU
XVW &O HU
XVW
%DVH $OU SRQGHQWV
O HV &RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ
6RXU 1L V
FH HOHQ5HJL RQDO IHU FHV4XDQWL Y 6WXG
'L HQ
I WDWLH 4 4 4 4 4 4 4 4

14. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
6HJPHQWDWL
RQDO
ORZV XV WRO RXWVGH
RRN L
JHRJU FDO
DSKL ERXQGDUHV
L
&L FXUHQWO O H L
W U L Q Y
&O HU
XVW
+&0& +DQRL
+DQRL VRQH ',67,1&7 *U
L RXS
%DVH $OU SRQGHQWV
O HV &RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ
6RXU 1L V
FH HOHQ5HJL RQDO IHU FHV4XDQWL Y 6WXG
'L HQ
I WDWLH 4 4

15. &RQI HQWL 3U L ‡&R UJKW ‹
LG DO RSUHWDU S L 7KH 1L V
HOHQ&RPSDQ
1R &KDQJHL &RQVXP SWRQ
Q L
1RW,P SDFW E W
HG KHFUVL
LV
&RQI
LGHQWL 3U L
DO RSUHWDU
&RS L ‹
UJKW 7KH 1L V
HOHQ&RPSDQ

16. ERROR: undefined
OFFENDING COMMAND: gs
STACK: