1.
MOBILE NUMBERS
A happy side effect of the mobile
revolution is an array of stunning stats.
© Copyright 2013 London Business School

2.
BUSINESS STRATEGY REVIEW 1
“When you get a mobile phone it is almost
like having a card to get out of poverty in a
couple of years.” Muhammad Yunus

3.
BUSINESS STRATEGY REVIEW 2
Rival competition
The Motorola DynaTac 8000x, the
original mobile phone, took over a
decade to come to fruition; however, the
original working model was created in
only six weeks by a team of engineers.
The haste was due to the company
hearing that rival AT&T was considering
making mobile phones.
http://www.msnbc.msn.com/

4.
BUSINESS STRATEGY REVIEW 3
The UK’s first mobile phone
In the UK, veteran comedian Ernie Wise made the
first mobile phone call on the Vodafone network
on 1 January 1985. The first Vodafone mobile
phone was the size of a briefcase and cost
£2,000. It had a battery life of about 20 minutes.
http://news.bbc.co.uk/
1985

5.
BUSINESS STRATEGY REVIEW 4
Almost half of the British
population has a smartphone.
The latest figure is 48.9%.
http://www.email-marketing-reports.com/
Sales growth

6.
BUSINESS STRATEGY REVIEW 5
“An iPod, a phone, an internet
mobile communicator… these are
not three separate devices! And we
are calling it iPhone! Today Apple is
going to reinvent the phone.”
Steve Jobs

7.
BUSINESS STRATEGY REVIEW 6
Mobile data usage
In the UK, the amount of
data used on mobile
phone networks increased
40 times between 2007
and 2010.
http://consumers.ofcom.org.uk/
x40
2007 2010

8.
BUSINESS STRATEGY REVIEW 7
$50 – the price point for
smartphones to become
affordable in the
developing world, as
announced at the 2012
Mobile World Congress
by CEOs of several
telecommunications
companies.
http://techcrunch.com/
$50

9.
BUSINESS STRATEGY REVIEW 8
1BILLIONThe one-billionth Nokia 1100
phone was sold in 2005 in
Nigeria.
http://www.nokia.com/

10.
BUSINESS STRATEGY REVIEW 9
Global texting
75% of mobile phone owners text, according to a
study the Pew Research Centre conducted in 21
countries. Texting is used around the world, but it is
most common among cell phone users in
Indonesia and Kenya – two of the poorest
nations included in the survey.
http://pewresearch.org/

11.
BUSINESS STRATEGY REVIEW 10
Webbed
The first mobiles able to send email and use
the web became available in April 1999.
http://www.phonehistory.co.uk/

12.
BUSINESS STRATEGY REVIEW 11
Time to talk
The iPhone 5, launched in
2012, weighs a mere 112
grams and has up to eight
hours of talk time.
www.apple.com/
8HOURS

13.
BUSINESS STRATEGY REVIEW 12
M-PESANOICS 60%
Four years ago less than 10% of
Kenyans had a bank account.
Now almost 60% do so thanks
to M-Pesa. The mobile phone
service has 14.9 million
customers and can be accessed
at more than 39,000 points of
service. It transfers 10% of
Kenyan GDP per annum.

14.
BUSINESS STRATEGY REVIEW 13
This was part of the MWorld Special Report
published in Business Strategy Review Volume 24
Issue 1-2013
For more information visit london.edu/bsr