3.  The content must be well executed. Try using any
of the following:
– Infographics
– Podcasts
– Video
– Images
– Word clouds
– Cartoons/sketches
– Polls
– Surveys

4.  Any site that has incoming links will eventually
be indexed by all the major search engines,
but you can submit it manually to be really
sure.
 Google
 Bing
 Yahoo!
Resource: www.google.com/webmasters/tools

5.  Get your keywords right
 Optimise your on page factors, plus:
- EMPHASIS: top 25% and bottom 25%
- HTML tags <h1> is your most important
tag, meta descriptions with keywords
- images: optimise your image tags too
 Metadata and links- Title tag, incoming
links, outgoing links all important
Resource: All in One SEO plugin

6.  You can’t generate sustainable
improvements without
measurement:
 Decide on your important metrics
 Install Google Analytics on your site
for free
Resource
http://analytics.google.com and click
Sign Up

7.  Know your audience
 Write with your brand’s
‘essence’ in mind
 Generate interesting content
for your blog
 Post often, and post relevant
content

8.  Increase the chances of getting your
communications read by implementing a
permission based marketing system with
autoresponders
Resources
 www.icontact.com
 www.aweber.com

9.  Use a widget to highlight their most
prominent commenters as part of a
voted upon contest
 Respond promptly to comments- this
oils the wheels of visitor loyalty
 Leave pithy comments on other blogs
with your url to encourage clicking
back to your blog

10.  Reach out to influential bloggers in your niche.
Target a blogger who has ‘something to say’.
For example, do they have a controversial
stance on a subject that they would like to
explain further? Do you have an audience that
they would find of value? Can you encourage
them to talk about something that will be
interesting to your readers?

11.  Syndicate your Blog’s
content through an RSS feed
 Set up an RSS subscribe
button on your blog to make
it easier for your readers to
access your content, for
example via email or to their
chosen reader.

12.  Links are a great way of getting noticed by the
search engines. They are also a good way of
letting other bloggers know who is linking to
their sites. You can go further by leaving a
trackback on the other blog to let them know
you have linked to them. Blogs that allow this
will allow this will include a link back to your
blog in the comments section of the post that
you originally linked to.

13.  Who is linking to your
competitors? Look for
opportunities to secure a link
from them too, for example via
commenting on their blogs or,
hey, ask for a link.
Resource: SEOspyglass

14.  Tag your posts. Yes, tags are
noticed buy search engines.
They are also a good way to
help readers find your blogs
when they perform searches
on search engine sites such as
Technorati.

15.  Keyword research-again
 Create at least 3 Ad Groups with
at least 2 ads in each group
 Run the campaign- control every
step yourself!(ie don’t leave to
Google to manage)
 Analyse the results
TIP: PPC will help you get targeted
traffic

16.  Submit your best posts to the top Social
Bookmarking sites. Post your content to social
media platforms such as Twitter and Facebook.
Google loves Twitter and Bing loves Facebook.
Consider eHow for your “How to” posts.
 Craft a strong presence on social media
platforms such as Twitter and Facebook. Social
feeds search!
 Write articles on your niche and submit to free
article sites eg ezinearticles.com