2. Website
Ed Sheeran’s website has a introduction for the audience to
purchase the album which is the first thing the audience see to
really encourage them to purchase the album, with the well known
housing style of the album’s colours to really stand out to the
audience. Furthermore the website promotes other versions of the
album so the user has more for a choice than what other standard
music selling websites can perhaps offer.
At the bottom, there are social media logos, which instantly
represents that the artist has social media to interact with fans.
Users can use these links to follow the artist. Also, on the top of
the page there is a link to the iTunes page in where purchases can
also be made. Furthermore, statistic from social network sites have
been viewed to appeal to the target audience.
These 2 websites are
both different and
appeal to 2 different
target audiences.
Both websites have
consistency throughout
the website when the
user is navigating
themselves through the
website.
Ed Sheeran's website
has a colour scheme of
green and black,
following the colour
scheme of the album
digipak which means
that website is following
a similar consistency to
make sure that when
promoting the album on
the website it doesn’t
look odd and random.
Iggy Azalea’s website is more like a collage type website where all
recent news/posts are appeared on the home page. The home page
easily interacts with the user once they visit the webpage, ensuring
that the user isn’t bored or doesn’t get putt off in navigating
themselves. On the top there are links to other pages – ‘news, ‘store’,
‘video’, ‘live’ and ‘music and lyrics’.
There is a colour scheme of pink, black and white – immediately
proves who the target audience are.
The social media icons/links are placed on the right hand corner at
the top which is easily spotted amongst the full home page.
The Artists album is advertised on the left hand side, in order for
users to purchase the album.
On the home page there are many different posts, from tweets to
images being posted, recent music videos to song charts, it’s an easy
way to keep the users up to date.
3. The artists name (the logo of the website) is featured on
the top so that the target audience can recognise who’s
page they have visited.
Underneath there a row of social media logos which have
been linked to the artists account, furthermore it also
makes the webpage more professional looking, rather
than having a long list of which social media account Ed
Sheeran has.
Since the internet revolution, people from across
the globe have the opportunity to communicate
with other people around the world.These flags on
he website shows that Ed Sheeran is world wide
famous star in which many countries have got a
website which they can access.
The webpage is spaced out with a white
background, In contrast on the right
hand side, an image of the album in
contrasting the white background, in
order for it to stand out to the user.
The posts are spread and evenly spaced
out, with posts having subheading so
that the users can understand where the
posts have come from.
The ‘store’ box at the side has got a
quick link for users to access to in
order for them to purchase
merchandise, albums, singles from
the store. In order for them to notice
these things, it’s featured on the
home page.This is another promotion
box used in order for the users to be
navigated to the store page.
The home page has got a recent video of Ed Sheeran’s new single, and in
order for the user to know what the artists is currently doing, videos,
recent images, tweets, Facebook posts etc. is posted to the home page
of their website in order for users to see the current action taking place.
The black box ensures the
webpage interacts with the
users so they don’t get
bored or unwelcomed.A
competition to win the
artists merchandising or a
gadget is another way to
promote the artist as well
as getting more target
audiences to join.With
social media boosting up,
people are able to connect
to these webpages and
receive information via
Facebook and twitter.
The different pages of the
website is listed out on the
left and has a similar font
to the title of the website
‘Ed Sheeran’.This gives the
webpage a more of a
consistency rather than
having everything in
different fonts and colours
which would not look as
professional as having a
colour scheme and 1 main
font.
4. MagazineAdvert
• This advert of Marina and the Diamonds’ album is a full page magazine
ad. This ad is very effective as it’s simple and not to ‘over the top’ which
appeals to the eye. The image of Marina has got her looking into the
camera (Direct Address) as it appeal and gets the attention of the reader.
The text ‘The Family Jewels, Marina and the Diamonds’ is positioned
above the image, in a different font and is bold. There is a theme of
‘vintage’ in the advert, which may give away the genre of the music and
the artist.
• The image of the album is at the bottom of the page and visible, with text
next to it supporting the image. ‘featuring the single…’ makes sure that
the reader is familiar to this artist and their songs.
5. Digipak
• The large image of Rihanna inside the digipak indicated the
emotions and feelings Rihanna has, furthermore the use of roses
and nature gives the image a more busy and a beautiful image
appealing to the audience.
• The outfit worn by Rihanna is all feminine and lustrous compared
to her other side of rebellious clothing with dark make up. This
shows that Rihanna is maybe trying to indicate the ‘girly’ side of her
to her fans and expressing her emotions in this album through
being more of a ‘good girl’
The CD front cover has a close up image of Rihanna. The
whole image shows her calm and relaxed while she is looking
down. The boldness of her red lips and hair gives her more
attention. There is some sort of passion in which the audience
gets due to the her facial language and the pinkish filter in the
image which is very calming.
The CD has got an image of a rose, which signifies passion
and love which indicates the album features Rihanna
expressing her love and her beauty showing. Feminine
colours have been used to appeal to female audience with the
different shades of pink.
The typography used inside the digipak and on the front cover
is very simple. The artist name ‘Rihanna’ features on the top
with the letters spread-out and taking up the whole width of
the cover, and the album name ‘Loud’ is positioned at the
bottom in bigger letters and spread out, once again taking up
the width of the front cover.
