1.
MINI PROJECT
ON
IDEA CELLULAR
Guide : U. Gangadhar Sir
Trainee : M. Avinash

2.
CONTENTS
 Introduction about Telecom Industry
 Objectives, Need, Scope & Limitations of Study.
 Company profile of IDEA Cellular.
 Organization Structure.
 SWOT Analysis of IDEA.
 PEST Analysis of IDEA.
 STP Process of IDEA.
 IDEA Statistics.
 Financial Information of IDEA.
 HR Strategies

3.
INTRODUCTION ABOUT TELECOM INDUSTRY
 Telecom services have been acknowledged globally as an essential
tool for the socio-economic development of a nation. India is
currently the world’s second-largest telecommunications market and
has registered exceptional growth in the past few years.
 The Indian mobile economy is growing rapidly and will contribute
approximately US$ 400 billion to India’s gross domestic product
(GDP), according to report prepared by GSMA in collaboration with
BCG.
 The rapid strides in the telecom sector have been facilitated by
liberal policies of the Government of India that provide easy market
access for telecom equipment and a fair regulatory framework for
offering telecom services at affordable prices. The deregulation of
foreign direct investment (FDI) norms has made the sector one of
the fastest growing and a top five employment opportunity generator
in the country

4.
OBJECTIVES OF THE STUDY
 Other main objective of the project was to study the
trends in the International Telecom market.
Need for the Study
 This study is conducted to estimate profit level and
competitive position of the IDEA cellular.
Scope of the Study
 Scope of the survey includes identifying customer
needs and services that they expect from a service
provider so as to take measures to increase the
average revenue per user and increase the market
share of Idea
Limitations of the Study
 Time will be a major constraint.
 The data may be biased.

5.
COMPANY PROFILE OF IDEA
 A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune
500. It is a multinational corporation based in Mumbai, India with operations in
25 countries. The group is a major player in all the industry sectors it operates in.
The Group has been adjudged the best employer in India and among the top 20
in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007. The
origins of the group lie in the conglomerate once held by one of India's foremost
industrialists Mr. Ghanshyam Das Birla. He bequeathed most of these companies
to his grandson, Mr. Aditya Vikram Birla – the father of the current Chairman of
the group, Mr. Kumar Mangalam Birla. Mr. Kumar Mangalam Birla is the
grandson of Mr. Basant Kumar Birla, who heads his own independent business
conglomerate. Several other members of the Birla Family own and run their
independent business groups.

6.
VISION OF THE IDEA
 To develop an integrated supply chain focusing on maximizing the
return on our spend and assets to efficient information systems
supported processes, making its supply chain a benchmark across
industry.
Mission of the IDEA
 "We will Delight our Customers while meeting their individual
communication needs anytime anywhere"
Objectives of the IDEA
 We target to achieve operational excellence & become an industry
benchmark. The key focus areas to achieve this target are People,
Processes & Profits.
 Various initiatives like ISO certification, Supplier connect etc are
initiated to achieve this goal.

7.
STP PROCESS OF IDEA

8.
IDEA STATISTICS
 Telephone subscribers (wireless and landline)
: 957.61 million (Sept 2014)
 Land lines : 27.41 million (Sept
2014)
 Cell phones : 930.20 million
(Sept 2014)
 Monthly cell phone addition: 5.88 million (Sept
2014)
 Tele density : 76.75% (Sept
2014)

9.
FINANCIAL INFORMATION OF IDEA
 Capital Structure : 6775crores
 Working capital : 610694crores
 Initial Capital : Rs.28,000crore
 Present capital : 33,196,317,610
 Balance Sheet : 465574.57crores

10.
HR STRATEGY
 Idea’s HR operations have all been enabled online
for its over 7,000 employees, to ensure that there is
minimal paper documentation. This has again
helped us save tonnes of paper that would have
been used in day-to-day HR related transactions
and communication.
 We use smart ICT solutions such as
teleconferencing, videoconferencing, web chats etc.
for internal communication amongst employees to
minimize travel.

11.
COMPENSATION POLICY
 Assistant Manager
 35 IDEA Cellular Salaries Rs. 6,46,828
 Manager
 15 IDEA Cellular Salaries Rs. 8,77,667
 Senior Manager
 7 IDEA Cellular Salaries Rs. 18,42,857
 Senior Sales Executive
 5 IDEA Cellular Salaries Rs. 3,244,000
 Marketing - Monthly
 4 IDEA Cellular Salaries Rs. 11,000/mo
 Assistant Manager - Monthly
 3 IDEA Cellular Salaries Rs. 32,000/mo
 Manager - Monthly
 3 IDEA Cellular Salaries Rs. 41,667/mo
 Senior Sales Executive - Monthly
 3 IDEA Cellular Salaries Rs. 20,500/mo

12.
CSR POLICY OF IDEA
 Corporate Social Responsibility is a concept that
integrates a company's social concerns with their
business operations. As India's leading business daily, we
are uniquely positioned to provide you a platform that
will give the latest news on CSR activities of top
companies.