1. The Analysis of Wet Wipe Industry
The Development of Wet Wipe Industry in China
China has undergone earth-shaking changes since the reform and opening-up, the
widespread use of disposable wipes is sign of the improving living standard of people. This is
a course of development, from the period of using the "handkerchief" to the development of
the use of "tissue" era, and then today entered into a new era of disposable wet tissue.
Wipes are disposable daily necessities, it is used by everyone, and it is the daily necessity for
home, travel and merchants, so there is huge market demand. For most consumers, the
most popular functions are the aspects of cleaning and care, which are convenient in life.
This is why people choose it. With the further transformation and the rise of the people's
living standards and consumer awareness, in the near future, the disposable wipes with
various use consumption function will multiply increase, the day consumption will certainly
quickly exceeded 500 million.
Several Features of Our Wet Wipe Industry
With the accelerating pace of product replacement, especially in the tissue industry, wet
wipes are developing quietly. After the SARS in 2003, our wet wipes market gets rapid
development, and new brands are emerging, product ranges are also increasing. First, the
market prospect is broad: now the wet wipe market is for the personal care, and the market
penetration rate is relatively low. Second, the average price dropped: the growth of wet wipes
market demand has attracted a growing number of investment decision-makers to come into
the wet wipes industry, causing a decline in product prices. Third, the high concentration of
brand: there is only one or two famous brands active in the market. Fourth, healthy
development requires multi-directional change: at present, the quality of China's wet wipes
products are varying, the homogeneity of product is serious and lack of industry standards,
these issues all become common concern in the industry.
Two Industrial Bases in the Development of Wet Wipes Industry
First, the widespread adoption of the substrate and the development of non-woven fabrics
and dry paper, and now the environmentally friendly, green, biodegradable wet wipes
material is the direction of development. Second, the solution configuration system is
relatively mature, the mix of solution with materials and shelf life and environmental

2. protection have become the key issues. Currently, although, there are dozens of companies
in the wet wipes industry, it still has not formed a certain scale, and consumer awareness has
not been established, so if we promote the wet wipes products as a separate category of
market, it will accelerate the industry's development. There is no doubt the wet wipe industry
in China has an extremely bright future.
This article is come from:
http://www.china-bathtubs.com/index.php/the-analysis-of-wet-wipe-industry.htm