3. • Youtube is worlds most popular video sharing
website.
• 4 billion videos are viewed every day
• 800 million unique visitors use Youtube every
month
• Millions of businesses around the world use
Youtube to advertise their products and
brands
4.
5. Youtube Demographics
• More males watch Youtube videos than
females, with a 53 to 47% split across the
sexes
• The average age of a Youtube video user in
the US in 33 years.
• Nearly 64% of Youtube describe themselves as
being “tech savvy.”
• In the US, 69% of Youtube users possess some
level of college education
6.
7. Some Youtube video ideas
• Record short videos features
tips/advice/reviews regarding a product
• Hold interviews with experts
• Create informative and entertaining podcasts
• Leave comments on other peoples videos
• Reply to people leaving messages on your
videos
8. More Youtube Video Ideas
• Create a Youtube channel centered around your
company/product/brand
• Add testimonials from customers on your video channel
• Create videos showing successful results of people using your
product
• Ensure that your videos, if promoting a product are of a high
visual quality and are HD ready
• Host competitions offering attractive prizes on your videos
• Remember to place a link to your site and a phone
number/email addresses somewhere in your videos
9.
10. Youtube Videos Strategy
• Make sure that you are clear on what message you
want to put across when advertising your
product/company/service in your Youtube video
• Create a storyboard of the video and write out any
text/voiceover/commentary that will go in the video
• Identify your target market/potential customers
• Locate similar videos to yours on Youtube and
analyse the structure and content of their videos/
calls to action.
11.
12. Questions To Ask Yourself About Your
Youtube Video
• Is my video unique? Does it stand out from the
crowd?
• If I were a customer would I buy the product/service,
after watching this video?
• Is the video clear/easy to watch? How does it play on
mobile phones? Is it HD ready? Or does it look
amateur?
• Is the call to action clear?
• Is the message I want to get across being heard?
13. Promoting Your Youtube Videos
• Add your video link to your
linkedin/Facebook/Myspace/Twitter Pages
• Add your video to other video sharing websites like
dailymotion and metacafe
• Post the video onto your companies website
• Ask your employees to spread the video across their
personal social networks, (Facebook, Twitter, etc.)
• Make sure that your videos are SEO ready by fitting
your target keyword into your video title and
description. And place keyword rich tags.