SlideShare a Scribd company logo
1 of 26
Do's and Don'ts on Your Campaign Website Henri Makembe, localpolitechs.com Isaac Salazar, mddems.org Maureen Higgins, mddems.org
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why your website matters ,[object Object],[object Object],[object Object]
Do's  
1. Design for lowest Common denominator ,[object Object],[object Object],[object Object]
2. Focus on Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Have Prominent Action Buttons ,[object Object],[object Object],[object Object]
4. Prominent E-mail Capture ,[object Object],[object Object],[object Object]
5. Use Cascading Style Sheets (CSS)     ,[object Object],[object Object],[object Object],[object Object]
Don'ts  
  1. Flash or Flash Intros ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Long paragraphs/welcome letters ,[object Object],[object Object],[object Object],[object Object]
3. Music / Sounds ,[object Object],[object Object],[object Object],[object Object],[object Object]
  4. Gimmicks or Overdo widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Leave it to your kid/nephew ,[object Object],[object Object],[object Object],[object Object]
Sample Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Good
Kevin Yoder for Congress
Sean Duffy for Congress
Hickenlooper for Colorado
The Bad & The Ugly
Paul Hamman for u.s. congress
Bill Conner for U.S. Congress
George Hutchins for U.S. Congress
RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A

More Related Content

What's hot

10 Takeaways for Online Success
10 Takeaways for Online Success 10 Takeaways for Online Success
10 Takeaways for Online Success
Hall_
 
Broadcast your-business-youtube-090813150018-phpapp01
Broadcast your-business-youtube-090813150018-phpapp01Broadcast your-business-youtube-090813150018-phpapp01
Broadcast your-business-youtube-090813150018-phpapp01
정선 이
 
Online On Ground5.08
Online On Ground5.08Online On Ground5.08
Online On Ground5.08
guest95d2b3
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media
Hall_
 

What's hot (20)

5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube
 
Inbound School Marketing
Inbound School MarketingInbound School Marketing
Inbound School Marketing
 
Vanguard Technology Webinar Social Networking
Vanguard Technology Webinar Social NetworkingVanguard Technology Webinar Social Networking
Vanguard Technology Webinar Social Networking
 
Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Ready, Set, Go Mobile!
Ready, Set, Go Mobile!
 
10 Takeaways for Online Success
10 Takeaways for Online Success 10 Takeaways for Online Success
10 Takeaways for Online Success
 
Broadcast your-business-youtube-090813150018-phpapp01
Broadcast your-business-youtube-090813150018-phpapp01Broadcast your-business-youtube-090813150018-phpapp01
Broadcast your-business-youtube-090813150018-phpapp01
 
Denis Boudreau - 2017 Design Trends
Denis Boudreau - 2017 Design TrendsDenis Boudreau - 2017 Design Trends
Denis Boudreau - 2017 Design Trends
 
Driving web-traffic
Driving web-trafficDriving web-traffic
Driving web-traffic
 
The small nonprofit mobile website solution
The small nonprofit mobile website solutionThe small nonprofit mobile website solution
The small nonprofit mobile website solution
 
Generating Leads From Your Website
Generating Leads From Your WebsiteGenerating Leads From Your Website
Generating Leads From Your Website
 
Unleash the Power of Social Media
Unleash the Power of Social MediaUnleash the Power of Social Media
Unleash the Power of Social Media
 
How Successful is Your Website?
How Successful is Your Website?How Successful is Your Website?
How Successful is Your Website?
 
CHB Blogging Presentation 8 26 09
CHB Blogging Presentation 8 26 09CHB Blogging Presentation 8 26 09
CHB Blogging Presentation 8 26 09
 
SEO Best Practices: Hitting the Low Hanging Fruit
SEO Best Practices: Hitting the Low Hanging FruitSEO Best Practices: Hitting the Low Hanging Fruit
SEO Best Practices: Hitting the Low Hanging Fruit
 
Online On Ground5.08
Online On Ground5.08Online On Ground5.08
Online On Ground5.08
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media
 
Nuts And Bolts Checklist for Digital Media
Nuts And Bolts Checklist for Digital MediaNuts And Bolts Checklist for Digital Media
Nuts And Bolts Checklist for Digital Media
 
Introduction to Social Media for Franchisors
Introduction to Social Media for FranchisorsIntroduction to Social Media for Franchisors
Introduction to Social Media for Franchisors
 
What is a website
What is a websiteWhat is a website
What is a website
 
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...
The Extreme Website Makeover Webinar!  Exclusively for ACT! Certified Consult...The Extreme Website Makeover Webinar!  Exclusively for ACT! Certified Consult...
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...
 

Viewers also liked

Viewers also liked (6)

MOBILE INTERACTION PATTERNS AND NON PATTERNS
MOBILE INTERACTION PATTERNS AND NON PATTERNSMOBILE INTERACTION PATTERNS AND NON PATTERNS
MOBILE INTERACTION PATTERNS AND NON PATTERNS
 
Design patterns for mobile apps
Design patterns for mobile appsDesign patterns for mobile apps
Design patterns for mobile apps
 
Design Patterns for mobile apps
Design Patterns for mobile appsDesign Patterns for mobile apps
Design Patterns for mobile apps
 
Sketching Interfaces Workshop - Interactions12 (Dublin)
Sketching Interfaces Workshop - Interactions12 (Dublin)Sketching Interfaces Workshop - Interactions12 (Dublin)
Sketching Interfaces Workshop - Interactions12 (Dublin)
 
Introduction to Storyboarding for User Experience Design
Introduction to Storyboarding for User Experience DesignIntroduction to Storyboarding for User Experience Design
Introduction to Storyboarding for User Experience Design
 
Affordance UX
Affordance UXAffordance UX
Affordance UX
 

Similar to Do's And Don'ts On Your Campaign Website

eMarketing: What's it all about?
eMarketing: What's it all about? eMarketing: What's it all about?
eMarketing: What's it all about?
quirkemarketing
 
MN CLE internet marketing/web marketing/SEO strategy
MN CLE internet marketing/web marketing/SEO strategyMN CLE internet marketing/web marketing/SEO strategy
MN CLE internet marketing/web marketing/SEO strategy
Ryan Tauer
 
Search Marketing and Social Media Introduction
Search Marketing and Social Media IntroductionSearch Marketing and Social Media Introduction
Search Marketing and Social Media Introduction
Happy Marketer
 
9 essentialelements session 2
9 essentialelements session 29 essentialelements session 2
9 essentialelements session 2
Kristin Wilkinson
 

Similar to Do's And Don'ts On Your Campaign Website (20)

eMarketing: What's it all about?
eMarketing: What's it all about? eMarketing: What's it all about?
eMarketing: What's it all about?
 
Writing Vibrant, Compelling Copy
Writing Vibrant, Compelling CopyWriting Vibrant, Compelling Copy
Writing Vibrant, Compelling Copy
 
An Intro to Social Media
An Intro to Social MediaAn Intro to Social Media
An Intro to Social Media
 
Afp 2010
Afp 2010Afp 2010
Afp 2010
 
Internet Marketing & SEO for Beginners
Internet Marketing & SEO for BeginnersInternet Marketing & SEO for Beginners
Internet Marketing & SEO for Beginners
 
2Phase3 Seminar oct 2013
2Phase3 Seminar oct 20132Phase3 Seminar oct 2013
2Phase3 Seminar oct 2013
 
Get the best from the web Part Two Pres
Get the best from the web Part Two PresGet the best from the web Part Two Pres
Get the best from the web Part Two Pres
 
Social Media Marketing 2011
Social Media Marketing 2011Social Media Marketing 2011
Social Media Marketing 2011
 
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix ThemDenver Startup Week: 10 Common Website Mistakes and How to Fix Them
Denver Startup Week: 10 Common Website Mistakes and How to Fix Them
 
E Marketing Web Design Seo Social Media
E Marketing Web Design  Seo Social MediaE Marketing Web Design  Seo Social Media
E Marketing Web Design Seo Social Media
 
E marketing webdesign seo socialmedia
E marketing webdesign  seo socialmediaE marketing webdesign  seo socialmedia
E marketing webdesign seo socialmedia
 
MN CLE internet marketing/web marketing/SEO strategy
MN CLE internet marketing/web marketing/SEO strategyMN CLE internet marketing/web marketing/SEO strategy
MN CLE internet marketing/web marketing/SEO strategy
 
7 Easy Steps to Turbocharge Your Online Brand
7 Easy Steps to Turbocharge Your Online Brand7 Easy Steps to Turbocharge Your Online Brand
7 Easy Steps to Turbocharge Your Online Brand
 
Search Marketing and Social Media Introduction
Search Marketing and Social Media IntroductionSearch Marketing and Social Media Introduction
Search Marketing and Social Media Introduction
 
Top 10 Tips to increase the effectiveness of your website
Top 10 Tips to increase the effectiveness of your websiteTop 10 Tips to increase the effectiveness of your website
Top 10 Tips to increase the effectiveness of your website
 
Social Media in HR
Social Media in HRSocial Media in HR
Social Media in HR
 
Web Sites for Small Businesses
Web Sites for Small BusinessesWeb Sites for Small Businesses
Web Sites for Small Businesses
 
Small Business Social Media 101
Small Business Social Media 101Small Business Social Media 101
Small Business Social Media 101
 
9 essentialelements session 2
9 essentialelements session 29 essentialelements session 2
9 essentialelements session 2
 
Ninestep
NinestepNinestep
Ninestep
 

Recently uploaded

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Recently uploaded (20)

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 

Do's And Don'ts On Your Campaign Website

Editor's Notes

  1. @henri: in the second bullet....is this online? on websites? 
  2. why can't we chat on a google presenation doc?
  3. Bill Conner for US Congress -  Mr. Connner’s website looks like it was built in 1998. There is not much else to say here.  Luckily for Mr. Conner, his opponents do not fair much better. George Hutchins for US Congress 2010 -  Mr. Hutchins is by far the worse offender of the group. He uses multicolor fonts and is not shy about highlighting text throughout the site. The site is also full of badly photoshoped images created to imply endorsement or support from various Republican Leader (dead or alive). Jerry Ortiz y Pino for Lieutenant Governor of New Mexico – Multi-color navigation items and scrolling text.  Enough said. Patricia Bird for US Congress – Ms. Bird decided on a basic hosting package provided by Comcast to its users. She managed to  add a calendar widget (not linked to anything), a weather widget (Currently it is 47 degrees in Mount Prospect, IL) , and an event widgets (also not linked to anything). While her blog does not  contain any entries except for the default demo entry, the event section seems to have been updated a couple of times. Paul Hamann for US Congress – Like Ms. Bird, Mr. Hamann did not bother with a domain name or hosting. He relies on an out-of-the box blogspot site with one of the default templates. The site has no way for supporters to get involved. In fairness to him, his website is the first result when searching for his campaign on Google. Peter Thottam for CA Assembly – Flash, flash, and more flash. Sounds when the page first loads and when the user hovers on any of the navigation items. The background fades from blue to red and multiple links lead the user to to nowhere. According to the footer at the bottom of his site, Mr. Thottam designed and maintains his website, which explains a lot.