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How can councils & universities work together

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How can councils & universities work together

  1. 1. © Nicolás Rebolledo 2020 1 Service Design at the RCA Nicolás Rebolledo. Arch. MSc. Phd. Tutor & Lecturer in Service Design– Royal College of Art Co-founder & Director or Strategy – Service Design UNIT nicolas.rebolledo@rca.ac.uk @nrebolledo London, November 2020
  2. 2. © Nicolás Rebolledo 2020 2 Agenda • A brief history of Design at the RCA: 180 years linking art, technology and industry • Service Design • Cases
  3. 3. © Nicolás Rebolledo 2020 3 RCA: Design & Innovation for 180 Years Founded in 1837 #1 in Art & Design: QS World University Rankings (2015-2016-2017-2018-2019)
  4. 4. © Nicolás Rebolledo 2020 4 RCA: Design & Innovation for 180 Years 1851 Great Exhibition
  5. 5. © Nicolás Rebolledo 2020 5 RCA: Design & Innovation for 180 Years 1951 Festival of Britain
  6. 6. © Nicolás Rebolledo 2020 6 RCA: Design & Innovation for 180 Years Design Research Unit 1942 –1972
  7. 7. © Nicolás Rebolledo 2020 7 RCA: Design & Innovation for 180 Years Thomas Heatherwick – London Bus 2012
  8. 8. © Nicolás Rebolledo 2020 8 RCA School of Design today Ten programs that combine creativity, business and technology in close collaboration with industry https://www.rca.ac.uk/schools/school-of-design/ • MADesignProducts • MAFashion • MA/MSc GlobalInnovationDesign(with Imperial) • MA/MScInnovationDesignEngineering. (withImperial) • MAInteligentMobility • MA Service Design • MATextiles • MATextilesMResHealthcare&Design • MResRCADesignPathway • DesignMPhil./Phd
  9. 9. © Nicolás Rebolledo 2020 9 From products Seabord - Roland Lamb 2011
  10. 10. © Nicolás Rebolledo 2020 10 Desde los productos Petit Pli, Ryan Mario Yasin 2017 From products
  11. 11. © Nicolás Rebolledo 2020 11 To systems Loowatt - Virginia Gardiner 2012
  12. 12. © Nicolás Rebolledo 2020 12 To services with public impact Good Talk - Bianca Benvenuto / Isabelle Ohlson 2019
  13. 13. © Nicolás Rebolledo 2020 13 InHouse Records - Judah Armani 2018 To services with public impact
  14. 14. © Nicolás Rebolledo 2020 14 Laboratorio de Gobierno - 2014-2015 To services with public impact
  15. 15. © Nicolás Rebolledo 2020 15 We understand design as: Creativity with purpose “Design may be described as creativity deployed to a specific end. It has the capacity of shaping ideas to become practical and attractive propositions for user or customers.” (Cox, 2005) Design as a change process “Everyone designs who devises courses of action mined at changing existing situations into preferred ones” (Simon, 1969) An enquiry into future ways of living “Design is an exploration about people and their future ways of living” (Sanders, 2014)
  16. 16. © Nicolás Rebolledo 2020 16 Service Design?
  17. 17. © Nicolás Rebolledo 2020 17 Design articulating 3 dimensions Value What’s needed and desirable People What’s feasible Technologies What’s viable Organisations
  18. 18. © Nicolás Rebolledo 2020 18 A new agenda for design New forms of value Socio cultural shifts Inequality Trust Loneliness / happiness Globalisation Natural Resources Global Warming Ageing Population New desires, challenges and needs Fourth Industrial Revolution Internet of Things Big Data & Data Science Virtual Reality Social Media Ubiquitous Computing Artificial Intelligence New possibilities enabled by technology Platform Economy Service Economy: 70% OECD (2005) Platforms & Networks: New forms of value creation in complex environments New logics of value creation
  19. 19. © Nicolás Rebolledo 2020 19 Imperial Business School Imperial ComputingRCA School of Art & Design New social insights for people’s experiences New forms of value creation New digital Technologies Service Design at the RCA
  20. 20. © Nicolás Rebolledo 2020 20 Close collaboration with the industry
  21. 21. © Nicolás Rebolledo 2020 21 Combining three elements of innovation What is needed? What is desired? What is a problem worth dealing with? People & Society What might be feasible? How can we leverage the existing resources available? Technology and Resources What is the impact? What are our capabilities? 
 What is our legitimacy to act? Institutions and Organisations Creative and strategic process
  22. 22. © Nicolás Rebolledo 2020 22 Focus on users, their culture and behavior / ethnographic techniques
  23. 23. © Nicolás Rebolledo 2020 23 Focus on users, their culture and behavior / forms of co-creation 23 Estefanía Trissotti, Mariepi Manolis 2017
  24. 24. © Nicolás Rebolledo 2020 24 In the context of actor networks Estefanía Trissotti, Mariepi Manolis 2017
  25. 25. © Nicolás Rebolledo 2020 25 Using experimental entrepreneurship techniques as a form of prototyping 23 Service Propositions (10 MA1 - 13 MA2) 23 Service Propositions (10 MA1 - 13 MA2) 23 Service Propositions (10 MA1 - 13 MA2) PITCH MVP Value proposition in Landing Page + Ads + Surveys USER TESTING UI + Interviews USER EXPERIMENTS Key function with recruited users
  26. 26. © Nicolás Rebolledo 2020 26 Learning by doing in a studio format Term 2 Industry Project 1 Term 1 3 Projects Icebreaker / Training Sprint / Grand Challenge Term 3 Industry Project 2 Internship Term 4 Industry Project 3 Term 5 / 6 Final project Lectures & Workshops Unit 1: Service Design Foundation Programme Unit 2: Design Entrepreneurship Unit 3: Design Research and Advanced Methods Critical & Historical Studies (Dissertation) Lectures & Workshops Unit 4: Design Management and Platform Design Unit 5: Social Innovation and Future Services Unit 6: Implementing and deploying Services at scale
  27. 27. © Nicolás Rebolledo 2020 27 Various formats of action and implementation Speculative projects Planet Impact Tax Becky Miller Winner of the Future of Money Design Award 2018. Start-ups InHouse Records Judah Armani Implemented in 13 prisons in UK Projects for established organisations Medicine san frontiers doctors hand over service. Charlote Fountaine
  28. 28. © Nicolás Rebolledo 2020 28 Some cases
  29. 29. © Nicolás Rebolledo 2020 29 Laboratoria In-house records It is a record label inside prisons created in conjunction with inmates, which seeks to enhance the musical talent of the participants and offer them new opportunities for professional development to reintegrate them into society through purposeful work. With the aim of reducing violence and re- offending rate in the UK.
  30. 30. 428% Increase in positive behaviour. 80% Commitment and participation rate of prisoners. Violence& Unemployment Highest rates of violence and unemployment in prison in 100 years. £15Bl. Cost for UK Gov Increase in the number of prisoners since 1995. 200% Theoryof Change We will drive job creation and reintegration opportunities through music and management skills. Inmates havetalent Their past job opportunities implied management skills Musicisa Door Hip-hop is popular and produces high levels of engagement Founder’s networks Founder has strong networks in music industry Mission statement How might we foster the exiting talents of inmates and leverage the networks we have in the music industry to reduce violence and re-offending rates?
  31. 31. © Nicolás Rebolledo 2020 31 Challenges • We have learnt that there is a need for emerging practices to tackle public problems • Students and staff are committed with the new challenges from a practical perspective • There is value on the mindsets, skills and delivery but… • The mix between skills, experience and implementation • The balance between visions and concrete experiences • The challenge of access • The model of partnerships WE ARE OPEN FOR EXPERIMENTING
  32. 32. © Nicolás Rebolledo 2020 32 Gracias :) @nrebolledo nicolas.rebolledo@rca.ac.uk https://www.linkedin.com/in/ nicolasrebolledo/ @rca_sd

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