The document discusses the business of motorsports and its dependence on corporate sponsorship during difficult economic times. It notes that the top sponsors in sports are facing struggles due to bank failures and mergers. Motorsports teams and leagues are having to cut costs and jobs as fan attendance declines. Sponsors are facing increased scrutiny and have a shrinking pool of sponsorship dollars to invest. Teams must focus on delivering strong performance and value to existing sponsors to justify sponsorship increases and attract new sponsors.

1. Navigating Sports in a Down Economy: a look at the business of motorsports and its dependence on corporate america

2. “ Auto racing, bull fighting and mountain climbing are the only real sports… all others are games.” - Ernest Hemingway

3. 9 CHAMPIONSHIPS – 103 VICTORIES

4. “ I am in this for one reason. To win. I want to run up front and to win races. But as important to me is to help our sponsors win, to get a return on the investment they have made with us.” Chip WIN RACES – ADD VALUE TO SPONSORS

5. Champions, Diverse Backgrounds and Experience

6. Daytona Rolex 24 Hour Virginia International Miami/Homestead Watkins Glen Kansas City Miami/Homestead Iowa Daytona Texas Indianapolis 500 Edmonton Birmingham Nashville Kentucky 2008 2008 – Most Successful Year in Team History 14 Wins and 2 Championships