Laurence Vincent
7 SlideShares 104 Followers 25 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Santa Monica, CA United States
Beruf
Chief Branding Officer
Branche
Writing / Publishing
Webseite
occasionalstory.com
Info
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Kontaktdetails
Tags
branding brands brand dependence brand attachment consumer behavior research brand strategy mythology symbolism culture narrative storytelling positioning web 2.0 b2b automotive uta cars social media samsung apple google microsoft brand strategy identity document marketing
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Aktuellste Beliebteste SlideShares

Making Web 2.0 Work for B2B Brands

Laurence Vincent • Vor 15 Jahren

Social Media

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Brand Masterclass Week Two

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