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This is information.
It reads: “Yellow”.
This is a yellow wall – and nothing but a
yellow wall – if you or I have painted it.
This is not a blue wall: It is art because it’s
been painted by the artist Yves Klein.
This is a traffic sign. It reads
“Blue drivers turn right”.
This is another piece of information.
It reads “Fair/partly cloudy”.
This is a reference for drivers.
It means “Here is a car wash”.
This is the Japanese
national flag…
…this traffic sign means “Passage
for Japanese cars prohibited”…
… and this sign prohibits all kinds of traffic
to an increasing number of participants.
Signs turn into information if
we know their meaning...
… and the exchange of information
is what we call “Communication”.
For which presentations are a
perfect medium, by the way.
Now, this is a reference to a medium with
which we would like to contact you.
Just send us an email. We’re going to help
your presentation to be understood.

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