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reachlocal.com




11,345 searches                               Attorney
                                              Auto Dealership
last month for                                Bridal
                                              Carpet Cleaning


Veterinarian in San Jose|
                                              Day Spa
                                              Dentist
                                              Electrician

That’s how she collared 25                    Hotel


new clients in 4 weeks.
                                              Maid Service
                                              Plastic Surgeon

Fetch.                                        Real Estate
                                              Restaurant
                                              Storage
                                              Veterinarian




                                              continued
reachlocal.com




Reach local customers on the Internet the easy
way… with ReachLocal|
  It’s a fact: most consumers today begin their search for products
  and services on the Internet, not in the local newspaper or the
  Yellow Pages.

  So, wouldn’t it be great if your business advertisement – and a
  link to your Web site – was the first thing a local consumer sees
  when searching for your products or services on Google®, Yahoo®,
  MSN®, AOL® or dozens of other search sites?

  Of course it would. And the only reason more businesses don’t take advantage of
  this enormous opportunity is that setting up and managing a locally targeted Internet
  advertising campaign can require tools, knowledge and an investment of time and
  money that is out of reach for many local businesses.


     Facts to know:


         94,000,000                                                       63%*              54%*                                   43%*
         American adults use                                              access search     have substituted                       are seeking a local
         the Internet every day                                           sites every day   Internet/search for                    merchant to buy
                                                                          and of those...   the phone book.                        something offline.


     *Source: The Kelsey Group
     Google and AdWords are trademarks of Google, Inc. and are registered in the US.
     AOL is a registered trademark of AOL Times Warner.
     ®Ask.com is a registered trademark of Ask.com, a subsidiary of IAC Search and Media




                                                                                                                                        2 of 6
reachlocal.com




ReachLocal Puts Local Internet Advertising
Success at Your Fingertips|
  ReachLocal now makes it incredibly easy to put your business in front of the vast number of local
  consumers who are searching the Internet for the products or services you sell. That’s because we
  take care of all the details and provide the expertise needed to make your local Internet marketing
  campaigns a success.

  Once you begin working with ReachLocal, we make sure that your ad is shown alongside only
  keyword searches which relate to your business on major search engines which generate local leads.
  Studies prove that relevant advertisements are most noticed by consumers and get more “click-
  throughs” to Websites than regular search results.

                                                                                                                                                                                         Web Eve nts
  But that’s not all. Once the consumer clicks                           vity Rep ort                                                                                          Ema ils
                                                    View Cam paig n Acti                                                                                  Call s
                                                                                                                                      Visi ts
                                                                                                                      Imp ress ions
                                                                                                   Bud get/ Spe nt
                                                                               Rep ort Dat e
                                                    Cam paig n Nam e                                                                                                                     519 2
  on your ad, ReachLocal technology can track                                                                                                                      41
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                                                                                                                                      451 8
                                                                                                                      528 06
                                                                               12/ 04/ 200 5-      $45 00./ $45 00.
                                                    Aut o Glas s Rep air       03/ 10/ 200 6
  precisely how the consumer explores your                                                                                                                                               83
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                                                                                                                                                    32
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                                                                               03/0 7/20 06                                                                                              73
  Web site. You’ll see first-hand which prod-       Auto Glas s Rep air                                                                                            1
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  ucts or offers are attracting consumer at-
                                                                                                                                                                   0
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  tention and how effectively your Web site is                                                                                                       12
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  designed. Our technology also monitors and
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  email or telephone from your Web site. Phone
                                                                                                                                          45
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  calls can even be recorded for future playback.                                                                         728
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reachlocal.com




We offer a total local Internet advertising solution to reach
online searchers and convert them into offline customers|
    With ReachLocal, you will literally see your ad working…turning searchers into live
    customers on your Web site and at your place of business.




 Simple           Customer               Sees Your          Clicks Through          Finds Out             Makes Purchase
               Searches Online…             Ad…               to Your Site…       What You Offer…            Offline.
 Process:


 Many            Millions are           Done right,          You’re being          Converting               Local Internet
 Challenges:     online searching       local Internet       evaluated online –    online leads into        advertising offers
                 for local              advertising takes    know what people      offline sales            the lowest cost per
                 products and           time and special-    think and where       occurs at multiple       customer
                 services               ized knowledge       they go               touch points

 One             We cover 98%*         We handle all        We’ll set up your     We provide the           We provide a
 Solution:       of where              the details and      own web page          detailed reports         demonstrable
                 consumers             automatically        or track the          to show how all          return on your
                 are searching         adjust based         effectiveness of      touch points             investment
                                       on results           your current site     are performing




                           You get exposure, leads, accountability, marketing insights and more,
                       all from the world’s leading provider of local Internet advertising solutions.


               *Source: Comsource

                                                                                                        www.reachlocal .com
                                                                                                                      4 of 6
                                                                                                        1.888.255.6172
reachlocal.com




 We’re With You – From Concept to Customer|
                                                                       Expert Services                             Leading Technology                                     Clear Results
                                 Your Business




                                                                                                                   What We Do
                               What You Do



                   l Spend about 15 minutes to get started                       l Set-up and manage your local Internet advertising campaign
                   l Access and review online reports                            l Automatically optimize campaigns based on results realized
                   l Monitor and improve other marketing activities              l Report on clicks, visits, emails, downloads, forms filled and phone calls (
                                                                                   which can also be recorded)


ReachLocal takes the complexity out of local Internet
advertising by handling every phase of your campaign.
Our expert consultants and innovative technologies help you:

l Select the right keywords
l Define your local audience
l Develop your online ad
l Recommend best search sites for your campaign
l Allocate and manage your budget
l Optimize your media buys and bids across all search sites
l Ensure proper geo-targeting of customers
l Track campaign performance, billing and budgets
l Develop/improve your Website and online presence
l Monitor and track all conversion touch points
l Provide detailed reports on campaign effectiveness and conversions                Google and AdWords are trademarks of Google, Inc. and are registered in the US.
                                                                                    AOL is a registered trademark of AOL Times Warner.
l Continually optimize campaign based on results realized
                                                                                    ®Ask.com is a registered trademark of Ask.com, a subsidiary of IAC Search and Media




                                                                                                                                                                                 5 of 6
reachlocal.com




You Could Be Online By Next Week|

  Search advertising offers a lower cost per lead/customer than yellow pages,
  newspaper, email, radio or other local media. ReachLocal has already helped
  thousands of local businesses capture new customers through targeted local
  search advertising and yours could be next.

  All you need to do is talk to a ReachLocal consultant about your business
  and your advertising needs. Once you decide to join the thousands of other
  businesses that are already using ReachLocal we can have you set up in about 20
  minutes and advertising online in about a week.

  Learn more about ReachLocal’s unique local Internet advertising services online
  at www.reachlocal.com.

  For an immediate inquiry or consultation, contact any of our sales locations.



                                                           Call:          Email:                Click:                 Write:
                                                           866.500.1692   info@reachlocal.com   www.reachlocal.com     21700 Oxnard Street
                                                                                                                       Suite 1600
                                                                                                                       Woodland Hills, CA 91367




  © Copyright 2006 ReachLocal, Inc. All rights reserved.




                                                                                                                                   6 of 6

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Search Engine Brochure

  • 1. reachlocal.com 11,345 searches Attorney Auto Dealership last month for Bridal Carpet Cleaning Veterinarian in San Jose| Day Spa Dentist Electrician That’s how she collared 25 Hotel new clients in 4 weeks. Maid Service Plastic Surgeon Fetch. Real Estate Restaurant Storage Veterinarian continued
  • 2. reachlocal.com Reach local customers on the Internet the easy way… with ReachLocal| It’s a fact: most consumers today begin their search for products and services on the Internet, not in the local newspaper or the Yellow Pages. So, wouldn’t it be great if your business advertisement – and a link to your Web site – was the first thing a local consumer sees when searching for your products or services on Google®, Yahoo®, MSN®, AOL® or dozens of other search sites? Of course it would. And the only reason more businesses don’t take advantage of this enormous opportunity is that setting up and managing a locally targeted Internet advertising campaign can require tools, knowledge and an investment of time and money that is out of reach for many local businesses. Facts to know: 94,000,000 63%* 54%* 43%* American adults use access search have substituted are seeking a local the Internet every day sites every day Internet/search for merchant to buy and of those... the phone book. something offline. *Source: The Kelsey Group Google and AdWords are trademarks of Google, Inc. and are registered in the US. AOL is a registered trademark of AOL Times Warner. ®Ask.com is a registered trademark of Ask.com, a subsidiary of IAC Search and Media 2 of 6
  • 3. reachlocal.com ReachLocal Puts Local Internet Advertising Success at Your Fingertips| ReachLocal now makes it incredibly easy to put your business in front of the vast number of local consumers who are searching the Internet for the products or services you sell. That’s because we take care of all the details and provide the expertise needed to make your local Internet marketing campaigns a success. Once you begin working with ReachLocal, we make sure that your ad is shown alongside only keyword searches which relate to your business on major search engines which generate local leads. Studies prove that relevant advertisements are most noticed by consumers and get more “click- throughs” to Websites than regular search results. Web Eve nts But that’s not all. Once the consumer clicks vity Rep ort Ema ils View Cam paig n Acti Call s Visi ts Imp ress ions Bud get/ Spe nt Rep ort Dat e Cam paig n Nam e 519 2 on your ad, ReachLocal technology can track 41 166 4 451 8 528 06 12/ 04/ 200 5- $45 00./ $45 00. Aut o Glas s Rep air 03/ 10/ 200 6 precisely how the consumer explores your 83 0 32 0 0 $0.0 0 03/0 7/20 06 73 Web site. You’ll see first-hand which prod- Auto Glas s Rep air 1 33 70 811 $68. 16 03/0 6/20 06 43 Auto Glas s Rep air ucts or offers are attracting consumer at- 0 4 30 555 $25. 57 03/0 5/20 06 47 Auto Glas s Rep air 0 tention and how effectively your Web site is 12 42 484 $37.75 03/0 4/20 06 57 Auto Glas s Rep air 0 designed. Our technology also monitors and 27 59 773 $42. 97 03/0 3/20 06 44 Auto Glas s Rep air 1 24 tracks when consumers contact you through 48 681 $46. 13 03/0 2/20 06 53 Auto Glas s Rep air 0 18 email or telephone from your Web site. Phone 45 774 $35. 02 03/0 1/20 06 64 Auto Glas s Rep air 0 13 65 calls can even be recorded for future playback. 728 $50. 11 02/2 8/20 06 61 Auto Glas s Rep air 0 21 61 759 $61. 59 02/2 7/20 06 37 Auto Glas s Rep air 0 5 29 410 $29. 54 02/2 6/20 06 40 Auto Glas s Rep air 0 10 28 436 $42. 52 02/2 5/20 06 61 Auto Glas s Rep air 0 22 54 804 $64. 90 02/2 4/20 06 68 Auto Glas s Rep air 0 16 56 619 $94. 06 02/2 3/20 06 70 Auto Glas s Rep air 1 3 of 6 22 68 620 $105 .89 02/2 2/20 06 Auto Glas s Rep air
  • 4. reachlocal.com We offer a total local Internet advertising solution to reach online searchers and convert them into offline customers| With ReachLocal, you will literally see your ad working…turning searchers into live customers on your Web site and at your place of business. Simple Customer Sees Your Clicks Through Finds Out Makes Purchase Searches Online… Ad… to Your Site… What You Offer… Offline. Process: Many Millions are Done right, You’re being Converting Local Internet Challenges: online searching local Internet evaluated online – online leads into advertising offers for local advertising takes know what people offline sales the lowest cost per products and time and special- think and where occurs at multiple customer services ized knowledge they go touch points One We cover 98%* We handle all We’ll set up your We provide the We provide a Solution: of where the details and own web page detailed reports demonstrable consumers automatically or track the to show how all return on your are searching adjust based effectiveness of touch points investment on results your current site are performing You get exposure, leads, accountability, marketing insights and more, all from the world’s leading provider of local Internet advertising solutions. *Source: Comsource www.reachlocal .com 4 of 6 1.888.255.6172
  • 5. reachlocal.com We’re With You – From Concept to Customer| Expert Services Leading Technology Clear Results Your Business What We Do What You Do l Spend about 15 minutes to get started l Set-up and manage your local Internet advertising campaign l Access and review online reports l Automatically optimize campaigns based on results realized l Monitor and improve other marketing activities l Report on clicks, visits, emails, downloads, forms filled and phone calls ( which can also be recorded) ReachLocal takes the complexity out of local Internet advertising by handling every phase of your campaign. Our expert consultants and innovative technologies help you: l Select the right keywords l Define your local audience l Develop your online ad l Recommend best search sites for your campaign l Allocate and manage your budget l Optimize your media buys and bids across all search sites l Ensure proper geo-targeting of customers l Track campaign performance, billing and budgets l Develop/improve your Website and online presence l Monitor and track all conversion touch points l Provide detailed reports on campaign effectiveness and conversions Google and AdWords are trademarks of Google, Inc. and are registered in the US. AOL is a registered trademark of AOL Times Warner. l Continually optimize campaign based on results realized ®Ask.com is a registered trademark of Ask.com, a subsidiary of IAC Search and Media 5 of 6
  • 6. reachlocal.com You Could Be Online By Next Week| Search advertising offers a lower cost per lead/customer than yellow pages, newspaper, email, radio or other local media. ReachLocal has already helped thousands of local businesses capture new customers through targeted local search advertising and yours could be next. All you need to do is talk to a ReachLocal consultant about your business and your advertising needs. Once you decide to join the thousands of other businesses that are already using ReachLocal we can have you set up in about 20 minutes and advertising online in about a week. Learn more about ReachLocal’s unique local Internet advertising services online at www.reachlocal.com. For an immediate inquiry or consultation, contact any of our sales locations. Call: Email: Click: Write: 866.500.1692 info@reachlocal.com www.reachlocal.com 21700 Oxnard Street Suite 1600 Woodland Hills, CA 91367 © Copyright 2006 ReachLocal, Inc. All rights reserved. 6 of 6