Exponential Advertising Audit

1. The Perfect Digital Advertising Audit
SEARCH | SOCIAL | DISPLAY
Pinpoint, quantify, and explain
the hidden upside in your campaigns

2. TRUTH
Every digital advertiser leaves money on the table
Ad platforms are changing constantly
No campaigns are perfectly tuned

3. EXPONENTIAL ADVERTISING AUDIT
Takes 4-7 days to complete
Includes data-rich visualizations to
support the findings
Conducted by a team of experts
with deep platform expertise
Measures each opportunity with a point
rating system so you can easily prioritize

4. SAMPLE INSIGHTS

5. COLOR = COST PER CONVERSION; SIZE=COST
Are You Really Allocating Budget Strategically?
Simply
reallocating
budget from low
performing to
high performing
areas will
improve ROI
immediately.
Potential
UPSIDE:
20%
…to here, here,
and
here.
From
here…

6. Are You Buying
the Most Valuable
Traffic First?
Identify Areas of
Opportunity where Cost per
Conversion is strong but
Impression Share is low and
reallocate budget there.
Potential UPSIDE:
12%
60%
SpendROI/CPA
Current
Impression
Share
10%
65%
17%
Keyword
Payroll App
Cloud Payroll
Timesheet App
Timesheet Cloud
$19
$54
$25
$107
$5,712
$4,528
$4,210
$3,007
Lost
Impression
Share
40%
90%
35%
83%
40% more impressions available at this cost
80%Payroll $21 $2,53220%

7. Are You Spending
in Areas that
Aren’t Driving
Sales?
Identify areas where budget
is being spent but revenue is
not being attained.
Potential UPSIDE:
10%
SPEND
REVENUE

8. Is Old or Low-
Performing Ad
Creative Dragging
Down Performance?
Identify and remove lowest
performing ads to boost
overall performance.
Side benefit - this will also increase
your Quality Scores, improving your
campaign economics.
Potential UPSIDE:
7%
Delete these ads
Delete these ads

9. Are You Over
Reliant on Broad
Match Keywords?
Currently an overreliance on
modified broad match (71%
of total budget)
Exact match keywords bring in $10
cost per conversion yet missing
impressions (only 64% exact match
impression share)
Potential UPSIDE:
11%
Shifting budget from
Broad to Exact match
keywords will improve
ROI immediately.

10. THAT’S JUST 5 EXAMPLES…

11. Our Full Audit Contains OVER 30 Areas of Analysis
ü Key Metrics
Impression Share, Spend by
Match Type, CPA
ü Spend Hierarchy
Channel & Platform
Spend Distribution
ü Account Structure
Campaign & Ad Group
Organization
ü Account Settings
Dayparting, Ad Rotation,
Distribution, Geotargeting,
& more
ü Bidding Strategy
ROI vs. Position
ü Keyword Strategy
Match Type, Depth, QS, Search
Query Reports, & more
ü Ad Copy Creative
Continuity, Testing,
Differentiation, CTA,
Automation & more
ü Landing Page
Continuity, Design for
Conversion
ü Tracking & Metrics
Conversion Tracking, GA Usage
ü Display Campaigns
Placement, Ad Formats,
Multivariate Ad Testing
ü Remarketing Campaigns
Audiences & Conversions
ü Social Campaigns
Placement Targeting, Audience
Targeting Expansion,
Campaign Budgets, Video
Strategy, & more

12. TOTAL UPSIDE SUMMARY
Addressing issues on an ongoing basis with
layered optimizations help produce the
multiplier (i.e. “exponential”) effect that
we see with our clients.
Addressing issues on a one-time,
individual basis will produce
incremental gains.
AREA OF ANALYSIS UPSIDE % POINTS
Budget Allocation 6
Account Structure 10
Keyword Strategy 4
Bid Strategy 3
Geography 8
Ad Copy 3
Time of Day 4
Device Type 12
Match Type 8
Day of Week 9
Frequency 10
Ad Format 5
Ad Extensions 5
EXPONENTIAL MULTIPLIER X1.5
Total Upside Potential 48%

13. We've charged as much as $20,000 for these audits, but for
select companies we’re now offering it free of charge.
Let us help you find the hidden upside in your campaigns.
REQUEST YOUR AUDIT
To request your audit, click the button above or visit
https://www.closedloop.com/audit-learn-more