2010 06-student recruiment in social media

2010 06-student recruiment in social media
SOCIAL MEDIA from hype to student recruitment insight HERA 10.6.2010 MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
SOCIAL MEDIA AND HIGHER EDUCATION From Email to Social media MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
BRAND COMMUNICATION IN SOCIAL MEDIA Don’t try to sell the same old junk in a new way. I use the social media as my life´s operating system. Improve your stuff, so it fits in my life. You are a part of my life when your stuff maters. Understand that it’s not about you. It’s about us. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi http://www.flickr.com/photos/kk/4684406812/
MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
SERVICE WILL BECOME A PART OF OUR LIFE AND CAN CHANGE BEHAVIOUR Information is overhelming. I need to have filtered content stream. If you try to kill my ”inbox” I will kill you. I don’t understand difference between chanels I manage my life with my social operating system.
VIRTUAL PRESENS Satellite sites - referring sites - expanding search terms Social media - trends and communicating - living with your - launching new products On-demand customer - Customer service 24/7 - life stream visibility - where ever needed - Good drive – Reinomeininki! PRIMARY DOMAIN - Apply!! Visitor flow to main page MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
SERVICE WILL BE MORE IMPORTANT THAN THE BRAND I want to be connected to brands, which matters in my life. If I ever need service or help I assume you to be there, on-demand, without hesitation or doubt. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi http://www.flickr.com/photos/xdjio/226228060/sizes/l/
Case: Teemu in England MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
BECAUSE I WANT TO HEAR REAL PEOPLE I love stories. Tell me yours and I will tell mine. You are a marketing monkey – or customer support. What I really want to find is a real person behind you. By sharing your brand-story will grow. And it will be like you act, not like your marketing messages. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi http://www.flickr.com/photos/chapter3/328919634/
Growing Trends in communication 1. The rate of change increases in all business areas 2. Meaning of networking increasing 3. Take note of customers special needs 4. Consumer – Producer roles mix 5. Better informed customers 6. More focused target groups and measuring in marketing 7. Adverticement volume increases and marketing mixes expand 8. Innovation isn’t an option but a necessity Viestintäalan toimialastrategia 2009 MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
WHAT HAPPENS TOMORROW? Lasse Leponiemi, Business Leader Mediatalo Opiskelupaikka Oy lasse.leponiemi@opiskelupaikka.fi 040 7711 123 IR Visual Works Oy advisor of the boards Web Analytics Association Finland member of the national board Teemu Halminen, Business development Mediatalo Opiskelupaikka Oy teemu.halminen@opiskelupaikka.fi 040 480 8080 MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi

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