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Narrative + Social Action

                     Co‐designing narrative with social action is a challenging 
                  exercise in achieving simple, engaging stories that yet capture 
                   nuance, complexity, and multiple perspectives. In any social 
                  change campaign where you co‐design narrative with action to 
                    create positive impact in a community, ask yourself if your 
                              campaign meets these three conditions:


                                      + Respect
                                      + Relevance
                                      + Resonance


Lina Srivastava                                                              http://linasrivastava.com
Narrative + Social Action

                          + Is your project based on respect for the 
+ Respect                 communities with which you are working?  
                          + Have you co‐designed your project with your 
+ Relevance               communities, or have you built a community‐
                          centered strategy?
+ Resonance               +Does your project engender respect for the 
                          dignity and integrity of those communities?
                          + If working with vulnerable populations, such as 
                          youth, elderly, dissident, conflict/post‐conflict, or 
                          post‐disaster populations, have you respected 
                          privacy, identity, and security?
                          + Does your project respect the perspectives and 
                          needs of your audience, participants, and 
                          stakeholders?


Lina Srivastava                                                http://linasrivastava.com
Narrative + Social Action

                          + Have you posed the issues in your project in a 
+ Respect                 way that is relevant to the communities with 
                          which you’re working?
+ Relevance               + Are you raising awareness or creating 
                          engagement only? If so, is there a way to frame 
+ Resonance               your narrative that leads to actionable 
                          information on community‐centered solutions 
                          and partnerships?
                          + Are your engagement and participation 
                          techniques linked to your communities through a 
                          relevant and explicable narrative thread?
                          + Are your solutions, or the representation of 
                          solutions, relevant to the communities with which 
                          you’re working?


Lina Srivastava                                              http://linasrivastava.com
Narrative + Social Action

                         + Does your project’s framing resonate with your 
+ Respect                communities’ culture and identity?
                         + Does your project incorporate your 
+ Relevance              communities’ perspective on their perceived 
                         challenges?
+ Resonance              + Does your project incorporate your 
                         communities’ perspectives on potential solutions?
                         + Is your project’s narrative accessible yet framed 
                         to capture multiple perspectives, nuance, and 
                         complexity? 
                         + Have you told a human story, made the 
                         humanity of the challenge visible, and 
                         represented your subjects as individuals? 



Lina Srivastava                                                http://linasrivastava.com
Lina Srivastava

http://linasrivastava.com
info@linasrivastava.com

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The 3 Rs: Co-Designing Narrative and Social Action

  • 1. Narrative + Social Action Co‐designing narrative with social action is a challenging  exercise in achieving simple, engaging stories that yet capture  nuance, complexity, and multiple perspectives. In any social  change campaign where you co‐design narrative with action to  create positive impact in a community, ask yourself if your  campaign meets these three conditions: + Respect + Relevance + Resonance Lina Srivastava http://linasrivastava.com
  • 2. Narrative + Social Action + Is your project based on respect for the  + Respect communities with which you are working?   + Have you co‐designed your project with your  + Relevance communities, or have you built a community‐ centered strategy? + Resonance +Does your project engender respect for the  dignity and integrity of those communities? + If working with vulnerable populations, such as  youth, elderly, dissident, conflict/post‐conflict, or  post‐disaster populations, have you respected  privacy, identity, and security? + Does your project respect the perspectives and  needs of your audience, participants, and  stakeholders? Lina Srivastava http://linasrivastava.com
  • 3. Narrative + Social Action + Have you posed the issues in your project in a  + Respect way that is relevant to the communities with  which you’re working? + Relevance + Are you raising awareness or creating  engagement only? If so, is there a way to frame  + Resonance your narrative that leads to actionable  information on community‐centered solutions  and partnerships? + Are your engagement and participation  techniques linked to your communities through a  relevant and explicable narrative thread? + Are your solutions, or the representation of  solutions, relevant to the communities with which  you’re working? Lina Srivastava http://linasrivastava.com
  • 4. Narrative + Social Action + Does your project’s framing resonate with your  + Respect communities’ culture and identity? + Does your project incorporate your  + Relevance communities’ perspective on their perceived  challenges? + Resonance + Does your project incorporate your  communities’ perspectives on potential solutions? + Is your project’s narrative accessible yet framed  to capture multiple perspectives, nuance, and  complexity?  + Have you told a human story, made the  humanity of the challenge visible, and  represented your subjects as individuals?  Lina Srivastava http://linasrivastava.com