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transmedia transmedia activism media new media storytelling cross-media narrative activism social media social innovation social change social entrepreneurship social good social enterprise social impact financing cross-platform business models business model design business model design nonprofit engagement interactive media advocacy film social media nonprofit social change activism new visuals charity aid values communications poverty development "poverty porn" regarding humanity fundraising big data journalism data visualization data multiple platform narrative design ethics social action business model canvas art social justice media production digital media documentaries strategy campaign community online communities value proposition spain madrid telefonica "social entrepreneurship" "social enterprise" "social action" "social innovation" participation "social change" ngo "social good" filmmaking