IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between. Learn more about our story.

1. We are
IDG

3. What you hold in your hands is IDG’s
story. It’s the story of becoming the
world’s largest technology media
company at a time when global reach
is more important than ever.
We’ve become the company that
others envy. Through our products
and services, IDG bridges art and
science, design and technology, in
a way that no one else in the media
industry can. This dynamic guides
everything we do. It’s in our DNA.
Over the years, we’ve spoken through
our individual brands. Today, we
welcome the future with the new
voice of IDG, a single voice that
projects clarity and simplicity. I’m
excited to share it with you and with
the world.
—Michael Friedenberg
CEO
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4. We believe technology exists to make the
world a better place. It shortens distances,
increases knowledge and drives change. But
technology alone serves no one. It lacks
purpose. It lacks heart.
It is computing power without brain
power, a half-measure that falls short of
its potential.
At IDG, we bridge art and science, design
and technology, capturing the energy that is
released when these worlds are combined.
It starts with our people and our rich history
of technology media leadership. We’re
Smart. Curious. Innovative. Driven.
We use our data and experience to see
what others can’t. We build meaningful
relationships to put those insights to work
for the all-powerful, the up-and-comers and
the game changers.
At the heart of technology is IDG.
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5. OURSTARTIDG was founded with the simple
promise that technology can make
the world a better place. We began
with a newsletter started by Pat
McGovern in a little gray house.
His goal: to demystify the young
computing industry and help readers
make sense of this new world.
As we grew, we created new
publications, with each brand
speaking to a specific audience and
its needs. Our reputation increased
as we entered new countries and
covered more topics.
The world has changed dramatically
since our early days. We’ve guided
clients and readers through
generations of technological change
that reshaped their businesses and
lives forever.
Our business has evolved too,
but our promise to improve the
world through information about
technology endures.
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6. TODAYThe world is now borderless.
Technology has torn down the walls
separating countries, companies and
individuals, opening new markets
and providing limitless access to
information.
Today IDG is the world’s leading
technology media, data and
marketing services company.
We are the new model of a modern
media company, with a data-driven
approach and marketing services
that accelerate purchasing and
deepen engagement.
IDG influences the most powerful
tech buyers in the world—from
business technologists to enthusiasts
and everyone in between. Our brands
are now household names in
97 countries.
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7. Each new wave of technological
change transforms the marketplace.
This creates new opportunities for
IDG and, more than ever before, we
are poised to take advantage of them
on a global scale.
IDG’s worldwide capabilities are
unrivaled.
TOMORROW Our leading brands and audiences,
coupled with a data-driven strategy
and our experience in marketing
services, are critical to any customer
who wants to reach the most
powerful buyers of technology.
We have created an architecture
that enables us to enter new
markets quickly and launch new
services in multiple countries
simultaneously. As we look ahead, we
will be expanding the audiences and
geographies we serve and launching
new businesses.

8. We bridge the
of Media
Art
SCIENCE
&

10. IDG connects the
world of tech buyers
with insights, intent
and engagement.
WESEE
WHAT
OTHERS
CAN’T.

11. WHAT
WEDO
IDG is the leading global tech
media, data and marketing services
company. IDG reaches the few
who buy many and the many who
buy few—from IT leaders making
multimillion-dollar corporate
purchases to individual consumers
interested in the latest gadget.
With IDG’s nearly 50 years of
editorial expertise, tech buyers
around the world turn to our
websites, events and magazines for
expert insight and advice. The data
we gain from these audiences forms
a unique picture of their purchasing
intent. Through their actions, the
audience tells us what they want,
allowing us to identify the companies
and individuals that matter most
to marketers.
IDG knows this industry and this
audience better than anyone. With
this advantage, our marketing
services create engaging custom
content that influences buyer
behavior.
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12. Media
Tech buyers rely on IDG’s trusted
brands to help them make informed
purchasing decisions.
With a comprehensive portfolio
spanning digital, video, events
and print in 97 countries, IDG’s
global media brands such as CIO,
Computerworld, PCWorld and
Macworld accelerate purchasing
for the entire spectrum of
tech buyers.
From business technologists to
enthusiasts, IDG gives marketers
unprecedented quality at scale.

13. Data
Marketers rely on IDG’s rich and
exclusive data. It’s more detailed,
more current and more extensive
than anyone else’s.
Our premium first-party data—
collected from digital content
interactions, demand generation and
events—forms a detailed picture of
our users’ purchasing intent.
Our customers know they can rely
on IDG to deliver the right buyers
at scale exactly when they are most
receptive to a marketer’s message—
wherever they may be in the world.

14. Marketing
Services
The advertising and marketing
landscape is more complicated than
ever, with marketers becoming
publishers to influence their
customers directly. Meanwhile,
these audiences are drowning
in information and must make
decisions in less time.
Marketers turn to IDG for our
expertise in creating custom
content-driven campaigns across
video, mobile, social, digital and
research. We execute complex
campaigns that fulfill marketers’
global ambitions seamlessly with a
consistency that delivers results
and wins awards.
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15. WHO
WE
ARE
What We Do
Our media delivers insights.
Our data drives intent.
Our marketing services
deepen engagement.
How We Do It
Our people build enduring
relationships with audiences
and clients.
Our intimate knowledge of
technology enables us to partner
with and guide clients through this
ever-changing landscape.
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16. Our Personality
We’re die-hard technology geeks, but
we also know technology only really
matters when you make it relevant
to people.
We know tech media deeply. We
follow the latest advances and the
people making them happen. And we
approach innovation with a child’s
wonder and excitement.
We believe in treating others well—
doing the right thing, even when
no one’s looking. We deliver on the
promises we make. We are truly
interested in the best outcomes for
our clients and coworkers.
We’re collaborative—we’re a curious
group with an entrepreneurial spirit.
It’s how we work and what we’re
known for.

17. Our Values
1. Remain dedicated to our mission of providing
exceptional information services on information
technology
2. Show respect for the dignity of each individual
3. Invest in our people through training and career
development
4. Produce products of the highest quality
5. Strive for excellence in customer service
6. Keep close to our customers and qualified
prospects
7. Be responsive to changes in our marketplace
8. Keep the corporate staff lean
9. Encourage autonomy through a decentralized
management style via locally managed
business units
10. Foster an action-oriented “Let’s try it” attitude
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18. For more information, please
visit IDG.com

19. INSIGHTS
INTENT
ENGAGEMENT