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The State of UX: Industry Trends & Survey Results - IA Summit 2017

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What’s the most valuable UX method? What are the best UX tools? What techniques do teams use the most? This presentation covers those topics and more in fresh findings from research with UX practitioners from across the industry. You’ll learn something useful whether you’re a manager, a seasoned pro, a newcomer planning your next career move, or just want a few ideas about new skills to learn.

Veröffentlicht in: Technologie
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The State of UX: Industry Trends & Survey Results - IA Summit 2017

  1. 1. @LKANTROV #IAS17 The State of UX: Industry Trends & Survey Results IA Summit – March 24, 2017
  2. 2. Hi. Ancestry Black Lab Mountain Cur Red Bone Coon Hound 70 108 Predicted Actual Weight (lbs) (49 kg)
  3. 3. 3 UX Has Gotten “Bigger” Over the Last 20 Years…(in my experience) Before 2000: • Ergonomics, Human Factors • Human-Computer Interaction • Usability & User-Centered Design • Information Architecture (emerging) • Graphic Design • UI Developers • & Other related groups/disciplines Circa 2000: • User Experience (UX or UE?) • Defining what it is…
  4. 4. 4 UX Has Gotten “Bigger” Over the Last 20 Years…(in my experience) Since 2000: • UX becomes “tribe” for many pre-existing disciplines • Lots of marketplace demand • Technology changes • More formal educational paths into UX • New methods, practices & tools • Contextual changes (Agile/Lean, etc.) • Many still trying to define the damn thing…
  5. 5. 5 …And Now Some Want to Declare It Dead.
  6. 6. 6 Foundations: Methods & Tools • Project Planning • Scope Management • Microsoft Project • Rally • Etc. PROJECT MGMT Methods Tools Philosophy? Practice? Industry? Discipline? Job Category? Many Many More
  7. 7. 7 Foundations: Methods & Tools PROJECT MGMT Methods Tools USABILITY Methods Tools UX Methods Tools • Usability Testing • Field Studies • Morae • SurveyMonkey • Etc. • ? • ? • ? • ?
  8. 8. 8 Competitive Analysis – UX Method or Not? • 2015 UX Competitive Analysis Presentations • Absent in published materials – Mentioned in some UX books (often in a list of methods) – Little specific “how to” information • Not talked about much overall (e.g. at conferences)
  9. 9. 9 Competitive Analysis – UX Method or Not? • Is Competitive Analysis REALLY a UX method? • Is Competitive Analysis really USED by UXers? – How many? – How often? – How useful do they find it? Idea: Find out what UXers actually do.  Get data!
  10. 10. 10 Survey Goals • Understand better what “UXers” use in practice – Methods / Techniques – Tools • Avoid labels as much as possible (IxD, UX, CX, SD, IA, etc.) Possible Outcomes: • Provide UXers with a broader perspective on their own practice & the industry • Help managers, job seekers, students & others make more informed decisions • Share insights from research, not opinions & anecdotes often found online
  11. 11. 11 Methodology • Vivid Mojo conducted an online survey (Fall, 2016) • UX practitioners invited via various online UX related communities – Large UX LinkedIn Groups – UTEST Email List – Twitter (thank you to UX rock stars who shared) – UX related Facebook pages • 21 Questions • About 12 minutes to complete on average • 263 Responses from UX Practitioners Respondent Type Total UX Practitioner 94% Non-UX Role & not a Student 2% Student in a UX related program 2% Student in Non-UX related program 1% Other 2%
  12. 12. 12 Internal vs. External UX (Type of Products) In your UX work, who owns the products/services you primarily work on? Works on products or services their company sells or uses Works on client owned products or services n=263
  13. 13. 13 Experience & Education n=263 Years of UX Experience Education
  14. 14. 14 Respondents n=263 25 Countries Gender Range of Ages
  15. 15. 15 Company Size S: n=60 | M: n=43 | L: n=81 | NA: n=79 Company Size (# of Employees)
  16. 16. 16 Creating My First “UX” Job Title…(2001) Role Involved: • Usability • Information Architecture • Design • Strategy “User Experience Architect” Googled it and only found one other person with that title. (That person was also on the SIG-IA email list.)
  17. 17. 17 Job Titles – A Long (Tail) Story… 262 responses  149 unique job titles (Only three User Experience Architects) Top Titles # UX Designer 33 Senior UX Designer 19 UX Consultant 8 UX Researcher 8 Senior UX Researcher 7 UX Lead 6 User Researcher 6 n=262 Job titles mean (almost) nothing. Word cloud of respondent job titles
  18. 18. 18 Quiz Time… Which of the following categories best describes your ROLE? (PICK ONE) – Designer – Researcher – Consultant – Manager – Executive (Founder, Owner, President, CEO) – Project Manager – Other
  19. 19. 19 Roles n=263 Roles Roles vs. Internal/External 74% identified as a designer, researcher or consultant What category best describes your role?
  20. 20. 20 Company Size Relates to UX Roles Respondents at small companies identified more as “consultants” less as “designers”. S: n=57 | M: n=41 | L: n=82 Company Size vs. Roles Even large companies have consultants.
  21. 21. 21 Methods (& Skills, Techniques, & Practices)
  22. 22. Hound Dog Skills • Sleeping • Eating • Drooling • Napping • Cat Chasing • People Smelling • Barking • Tail Wagging • Hole Design & Dev. • Snoozing • Innovation in Chewables • Food Testing • Self-Eyelid Inspections • Rolling in Stuff • Squirrel Chasing • Territory Marking • Sunbathing • Misc. Social & Interspecies Skills Hound Lips (4lbs) Hound Ears (1lb) #HarleyTheHunnerPoundHound
  23. 23. Hound Dog Skills • Sleeping • Eating • Drooling • Napping • Cat Chasing • People Smelling • Barking • Tail Wagging • Hole Design & Dev. • Snoozing • Innovation in Chewables • Food Testing • Self-Eyelid Inspections • Rolling in Stuff • Squirrel Chasing • Territory Marking • Sunbathing • Misc. Social & Interspecies Skills UX Skill Areas • Interviewing • Testing • Designing • Prototyping • Sketching • Facilitating • Evaluating • Mapping • Storyboarding • Wireframing • Researching • Analyzing • Writing Skill? Ability? Technique? Proficiency? Method? Activity? Behavior? Expertise? Yes.
  24. 24. 24 Quiz Time… What is your most valuable UX method or technique?
  25. 25. 25 6 Methods Related Survey Questions Which methods… • have you personally used in your UX work? • have you used in the last 12 months? • do you use most frequently? (Select 5) • provide the most value? (Rank top 3) • do you most want to learn more about? (Select 3)
  26. 26. 26 • Accessibility Reviews • Accessibility Testing • Agile / Scrum / Lean • Animation Design • Card Sorting • Coaching / Mentoring • Competitive Analysis • Competitive Studies / Reviews / Benchmark • Content Inventory / Audit • Content Strategy • Content Translation • Copy Writing • Creative Direction • Diary Studies • Ethno / Field Studies / Contextual Inquiry • Eye Tracking • Focus Groups • Formal Usability Testing • Heuristic/Expert Review • High Fidelity UI Mockups / "Comps" • Process / Workflow Design • Product / App Roadmapping • Product Management • Product Strategy • Project Management • Prototyping - High Fi • Prototyping - Low-Fi • Prototyping - Paper • Recruiting Research Participants • Remote Mod. Usability Testing • Remote Unmod. Usability Testing • Requirement Gather • Screen / Page Layout • Screenflow Mapping • Search Analytics • Search Engine Optimization • Service Design • Site Mapping • Sketching • Sound Design • Stakeholder Interviews • Storyboarding • Icon Design • Illustration • Informal Usability Test • Information / Content Design • Information Visualization • Interface Design / IxD • International / Globalization • Journey Mapping • Lean UX • Logo Design • Market Research • Mobile Development • Moodboarding • Multivariate / A-B Testing • Navigation Design • Online Research • Participatory Design • Persona / User Profile • Photo / Image Licensing • Photo Editing • Photo Studies • Plain Lang. Evaluation • Style Guide / UI Standards • Surveys • System Data Analysis • Task Analysis • Taxonomy Design • Technical Writing • UI Development • UI Pattern Creation • Use Cases • User Interviews • User Stories • User Story Mapping • Video Design • Visual / Graphic Design • Voice UI Design • Web Analytics • Web Development • Web Strategy • Wireframing • Workflow Analysis Methods Used by UX Practitioners 35 used in the past on average 21 used in last year on average 84 methods, techniques & skills to choose from
  27. 27. 27 Methods/Techniques Used by UX Practitioners Top Methods (1-10) Top Methods (11-20) n=263 / 223
  28. 28. 28 Most Valuable Methods Which methods / techniques provide the most value? (Pick 3) n=220 Listening to users is our “secret sauce” …and observing… UX really IS about users. (Yay!)
  29. 29. 29 Top 10 Methods UX Practitioners Want to Learn Which methods / techniques would you most like to learn more about? (Pick 3) n=195
  30. 30. 30 Tools (& Apps, Services, Etc.)
  31. 31. 31 Quiz Time… ? What is your most valuable UX related tool (software, site, app)?
  32. 32. 32 3 Tools Related Survey Questions Which UX Tools… • have you personally used in your UX work in the last 12 months? • do you use most frequently? (Select 5) • provide the most value? (Rank top 3)
  33. 33. 33 • Adobe Analytics / Omniture • Adobe Fireworks • Adobe Illustrator • Adobe InDesign • Adobe PhotoShop • Axure RP • Balsamiq Mockups • Camtasia • Chalkmark • Clicktale • CrazyEgg • dscout • Ethnio • Five Second Test • Mockups.me • Morae • Omnigraffle • Optimal Workshop • OptimalSort • Ovo Logger • Paper Prototyping • Patternry • Pixate • Powerpoint • Programming Code (.Net / HTML / CSS / Java / etc.) • Proto.io • Protoshare • Reframer • Fluid UI • Foresee • Gliffy • Google Analytics • Indigo Studio • iRise • Jing • Justinmind • Loop11 • Mechanical Turk • Microsoft Blend • Microsoft SketchFlow • Microsoft Visio • Mockplus • Silverback • Sketch • SnagIt • SurveyGizmo • SurveyMonkey • Treejack • UsabilityTools • Usabilla • Uservoice • UserZoom • UXPin • Webtrends • Xsort Selected 7 tools used in the last year on average 167 respondents wrote in over 90 other tools 60 tools, apps & services to choose from Tools Used by UX Practitioners
  34. 34. 34 Top Tools Used by UX Practitioners in Last 12 Months Top Tools (1-10) Top Tools (11-20) n=197 20 Write-ins
  35. 35. 35 Most Valuable UX Tools Which UX tools provide the most value? (Rank Top 3) n=180 We get a lot of value from our design tools. 7 of Top 14 were design tools.
  36. 36. 36 UX Role Differences
  37. 37. 37 What is a “UX Practitioner”? • Job Postings are a mess • The people hiring UX often don’t understand UX. Example: – Information Architect – Visual Designer – Agile – Enterprise applications – PhotoShop & Illustrator – Wireframes, Visio, Balsamiq – User studies, focus groups, taxonomies, research – HTML5, CSS3, Angular Information Architect, Graphic Designer, UI Developer, User Researcher Generalist? Unicorn?
  38. 38. 38 The “Average” UXer • A blend of roles/profiles within the industry. • Research #1 activity even though designers were largest segment (33%) of respondents. n=185 Average Activities: All Respondents
  39. 39. 39 Development • Only 44% of respondents did any development • Max development % of job for any individual was 50% • 70% of those who develop estimated it between 3-30% of their time. n=185 Average Activities: All Respondents Most UXers don’t develop. For those that do, it’s a small part of their job.
  40. 40. 40 Development • Only 44% of respondents did any development • Max development % of job for any individual was 50% • 70% of those who develop estimated it between 3-30% of their time. Most UXers don’t develop. For those that do, it’s a small part of their job. ? Maybe. It’s true for at least this sample.
  41. 41. 41 Role Differences: Activities D: n=54 | R: n=43 | C: n=39 |M: n=12 | E: n=35 Activities by Role Managers & Execs do a lot of “other”
  42. 42. 42 Role Differences: Job Titles “Role” seemed to predict job titles better than job titles predict roles. At least for Designers & Researchers. Cloud of designer job titles Cloud of researcher job titles Cloud of execs/other job titles Cloud of consultant job titles
  43. 43. 43 ALLRESPONDENTS Method Type % User Interviews RES 79% Wireframing DSN 72% Persona / User Profiles RES 70% Stakeholder Interviews RES 68% Informal Usability Test EVAL 68% Prototype - Low-Fi DSN 67% Sketching DSN 65% Heuristic / Expert Review EVAL 64% Interface Design / IxD DSN 63% Card Sorting RES + EVAL 63% Online Research RES 61% User Stories ETC 59% Navigation Design DSN 59% Requirements Gathering ETC 58% Formal Usability Test (Lab) EVAL 56% Agile / Scrum / Lean ETC 56% Screen / Page Layout DSN 55% Coaching / Mentoring ETC 55% Prototype – Paper DSN 54% Competitive / Comparative Analysis RES 53% Role Differences: Methods Used CONSULTANTS Method Type % User Interviews RES 89% Heuristic / Expert Review EVAL 86% Wireframing DSN 82% Informal Usability Test EVAL 82% Prototype - Low-Fi DSN 82% Persona / User Profiles RES 81% Stakeholder Interviews RES 77% Card Sorting RES + EVAL 75% Navigation Design DSN 75% Sketching DSN 74% Online Research RES 70% Prototype – Paper DSN 70% Requirements Gathering ETC 68% Interface Design / IxD DSN 67% Competitive/Comparative Analysis RES 67% Formal Usability Test (Lab) EVAL 65% Coaching / Mentoring ETC 65% Task Analysis RES 65% Process / Workflow Design DSN 61% User Stories ETC 60% RESEARCH DESIGN EVALUATION ETC = OTHER
  44. 44. 44 Role Differences: Methods Used (2)DESIGNERS RESEARCHERS Method Type % Wireframing DSN 92% Sketching DSN 90% Interface Design / IxD DSN 87% User Interviews RES 83% Agile / Scrum / Lean ETC 79% Navigation Design DSN 79% Screen / Page Layout DSN 79% Prototype - Low-Fi DSN 75% Prototype - High Fi DSN 74% Persona / User Profiles RES 71% User Stories ETC 68% Stakeholder Interviews RES 67% Informal Usability Test EVAL 67% Requirements Gathering ETC 63% Style Guide / UI Standards DSN 63% High Fidelity UI Mockups / "Comps" DSN 62% UI Pattern Creation / Editing DSN 62% Visual / Graphic Design DSN 62% Prototype – Paper DSN 61% Process / Workflow Design DSN 60% Method Type % User Interviews RES 94% Persona / User Profiles RES 82% Formal Usability Test (Lab) EVAL 82% Stakeholder Interviews RES 80% Card Sorting RES + EVAL 80% Online Research RES 80% Heuristic / Expert Review EVAL 76% Informal Usability Test EVAL 76% Remote Moderated Usability Test EVAL 74% Surveys RES + EVAL 66% Recruiting Research Participants RES 64% Ethno./Field Studies/Context Inq. RES 64% Competitive / Comparative Analysis RES 60% Wireframing DSN 58% Prototype - Low-Fi DSN 58% Competitive Studies/Reviews RES + EVAL 58% Coaching / Mentoring ETC 56% Task Analysis RES 56% Remote Unmod. Usability Test EVAL 54% User Stories ETC 52% RESEARCH DESIGN EVALUATION ETC = OTHER
  45. 45. 45 Role Differences: Methods Used (2)DESIGNERS RESEARCHERS Method Type % Wireframing DSN 92% Sketching DSN 90% Interface Design / IxD DSN 87% User Interviews RES 83% Agile / Scrum / Lean ETC 79% Navigation Design DSN 79% Screen / Page Layout DSN 79% Prototype - Low-Fi DSN 75% Prototype - High Fi DSN 74% Persona / User Profiles RES 71% User Stories ETC 68% Stakeholder Interviews RES 67% Informal Usability Test EVAL 67% Requirements Gathering ETC 63% Style Guide / UI Standards DSN 63% High Fidelity UI Mockups / "Comps" DSN 62% UI Pattern Creation / Editing DSN 62% Visual / Graphic Design DSN 62% Prototype – Paper DSN 61% Process / Workflow Design DSN 60% Method Type % User Interviews RES 94% Persona / User Profiles RES 82% Formal Usability Test (Lab) EVAL 82% Stakeholder Interviews RES 80% Card Sorting RES + EVAL 80% Online Research RES 80% Heuristic / Expert Review EVAL 76% Informal Usability Test EVAL 76% Remote Moderated Usability Test EVAL 74% Surveys RES + EVAL 66% Recruiting Research Participants RES 64% Ethno./Field Studies/Context Inq. RES 64% Competitive / Comparative Analysis RES 60% Wireframing DSN 58% Prototype - Low-Fi DSN 58% Competitive Studies/Reviews RES + EVAL 58% Coaching / Mentoring ETC 56% Task Analysis RES 56% Remote Unmod. Usability Test EVAL 54% User Stories ETC 52% The methods you use define the type of UXer you are. RESEARCH DESIGN EVALUATION ETC = OTHER
  46. 46. 46CONSULTANTS ALLRESPONDENTS n=222 Method Type % User Interviews RES 36% Wireframing DSN 32% Formal Usability Test (Lab) EVAL 19% Sketching DSN 19% Stakeholder Interviews RES 18% Prototype - Low-Fi DSN 16% Interface Design / IxD DSN 16% Heuristic / Expert Review EVAL 15% Informal Usability Test EVAL 15% Coaching / Mentoring ETC 14% Role Differences: Frequently Used Methods n=51 Which methods / techniques do you use most frequently? (Pick up to 5) Method Type % User Interviews RES 36% Wireframing DSN 32% Stakeholder Interviews RES 19% Sketching DSN 19% Heuristic / Expert Review EVAL 18% Informal Usability Test EVAL 16% Prototype - Low-Fi DSN 16% Interface Design / IxD DSN 15% Coaching / Mentoring ETC 15% Formal Usability Test (Lab) EVAL 14% RESEARCH DESIGN EVALUATION ETC = OTHER
  47. 47. 47 Role Differences: Frequently Used Methods (2) DESIGNERS RESEARCHERS n=70 n=48 Which methods / techniques do you use most frequently? (Pick up to 5) Method Type % User Interviews RES 54% Formal Usability Test (Lab) EVAL 46% Surveys RES + EVAL 29% Heuristic / Expert Review EVAL 27% Informal Usability Test EVAL 25% Remote Moderated Usability Test EVAL 25% Ethno./Field Studies/Context Inq. RES 21% Coaching / Mentoring ETC 19% Remote Unmod. Usability Test EVAL 19% Recruiting Research Participants RES 15% Method Type % Wireframing DSN 50% Sketching DSN 36% Interface Design / IxD DSN 29% User Interviews RES 29% Prototype - High Fi DSN 29% Prototype - Low-Fi DSN 23% Stakeholder Interviews RES 14% Style Guide / UI Standards DSN 14% Agile / Scrum / Lean ETC 13% Formal Usability Test (Lab) EVAL 11% RESEARCH DESIGN EVALUATION ETC = OTHER
  48. 48. 48 ALLRESPONDENTS n=197 Tool Type % PowerPoint ETC 53% Adobe PhotoShop DSN 44% Axure RP DSN 42% Google Analytics RES 38% Paper Prototyping DSN 34% Adobe Illustrator DSN 28% SurveyMonkey RES 27% Sketch (App) DSN 26% SnagIt ETC 24% Balsamiq Mockups DSN 23% Role Differences: Tools Used in Last 12 Months CONSULTANTS n=43 Which tools have you personally used in your UX work in the last 12 months? Tool Type % PowerPoint ETC 51% Axure RP DSN 49% Adobe PhotoShop DSN 42% Google Analytics RES 35% SnagIt ETC 33% SurveyMonkey RES 28% Treejack RES + EVAL 28% OptimalSort RES + EVAL 26% Sketch (App) DSN 26% Optimal Workshop RES + EVAL 23% RESEARCH DESIGN EVALUATION ETC = OTHER
  49. 49. 49 Role Differences: Tools Used in Last 12 Months (2) DESIGNERS RESEARCHERS n=61 n=44 Which tools have you personally used in your UX work in the last 12 months? Tool Type % PowerPoint ETC 66% Axure RP DSN 41% Morae EVAL 41% Google Analytics RES 34% Paper Prototyping DSN 34% SurveyMonkey RES 34% SnagIt ETC 34% OptimalSort ETC 32% Balsamiq Mockups DSN 27% Camtasia ETC 25% Tool Type % Adobe PhotoShop DSN 64% PowerPoint ETC 48% Axure RP DSN 48% Adobe Illustrator DSN 46% Sketch (App) DSN 46% Google Analytics RES 43% Paper Prototyping DSN 43% Programming Code DEV 39% SurveyMonkey RES 26% Omnigraffle DSN 21% RESEARCH DESIGN EVALUATION ETC = OTHER
  50. 50. 50 Additional Findings
  51. 51. 51 Activities of Internal UX vs. External UX Nearly identical responses from these segments. Note: Doesn’t mean there aren’t significant differences between these roles/jobs. I: n=101 | E: n=77 Activities: Internal vs. External
  52. 52. 52 Activities of Men & Women in UX • No significant differences between genders in terms of time spent on activities • Also no major differences between age groups. M: n=65 | F: n=52 Activities by Gender
  53. 53. 53 Summary
  54. 54. 54 Sleeping Drooling Snoozing Hound Dog
  55. 55. 55 Researching Designing Testing UXer
  56. 56. 56 What we have learned… • We get the most value from involving users…it’s what defines us. • Most UXers have experience with over 20 different methods. • We only use a few tools in our work…but there are lots of tools emerging. • Most UXers identify as: – Designers – Researchers – Consultants – Executives / Managers • Titles don’t really mean much What you do & how you do it is who you are.
  57. 57. 57 What we have learned…
  58. 58. 58 Questions & Feedback • Feel free to send me any questions. • Will be creating a PDF report – contact me if you’d like a copy.
  59. 59. LinkedIn: Lyle Kantrovich Twitter: @LKANTROV FaceBook: 100PoundHound Twitter: @100PoundHound Instagram: HarleyTheHunnerPoundHound

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