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Social Media Networking for Business  Presented by  Advisors On Target PACE 2010
What we will discuss today… ,[object Object],[object Object],[object Object],[object Object]
Where do you get most of your business?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s all about relationships! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do small businesses  have to  be on Social Media? ,[object Object],[object Object],[object Object]
Why Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s start with the “big three” social media sites
 
Why Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Personal Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal vs Professional Presence  ,[object Object],[object Object],[object Object],[object Object]
Create a Business Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Business Fan Page
Use Facebook Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why Twitter?
Twitter Features  ,[object Object],[object Object]
Twitter Home Page
 
Why LinkedIn? ,[object Object],[object Object],[object Object],[object Object]
LinkedIn Features ,[object Object],[object Object],[object Object],[object Object]
Enhance Your LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Profile
Use LinkedIn Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Social Media sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Your Social Media ,[object Object],[object Object],Facebook  Page Wall Linked In Status Twitter Feed Blog Post
A word to the wise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Social Media Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make your Website and Online Presence work for you ,[object Object],[object Object],[object Object],[object Object]
In Conclusion :  Leverage Social Media to:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with us online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need Help Getting Started?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact us for more information about managing your online success !   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Networking

Hinweis der Redaktion

  1. Online Social Networks mirror Offline Social Networks. Cutting edge Contractors are using Social Media as part of their Marketing Strategy. This low cost relationship marketing can pay off for contractors as your target markets spend increasing amounts of time online. Learn how your business can easily create an effective presence on LinkedIn, FaceBook and Twitter. This workshop will explore the value of using online social media as a piece of a marketing strategy to gain referral business from existing clients and referral partners as well as contribute to the overall online business presence.
  2. Let’s start with how you typically get business. For the majority of painting contractors the largest source of business is your existing customers who do repeat business with you followed by referrals from customers, referrals from alliances with other related trades or professions (contractors, interior designers, property managers, etc) and referrals from business contacts and networking groups. All of these have one thing in common – relationship
  3. Many of the people you are connected to online are the same people you know offline. Think about it this way: if you can connect with your current contacts through social media as well as in person, you expand your ability to be top of mind with them and become connected to their networks. This is a strong starting place from which to approach social media.
  4. Make it easy – one post goes to more than one place Be careful that you don’t create lots of duplicates with too many linkages!