"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part 2 of 3.

1. How To Sell Your Own Home
Part 2
Presented by:
Liz Provo, Mass Marketing Resources
Copyright 2012

2. Preparing Your Home
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

3. Make Needed
Repairs
Pre-listing home inspections
help you avoid nasty
surprises – and a potential
lost sale later!
Note: Have Septic?
Title V inspection
required!
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

4. Creating a Buyer Friendly Space
 De-clutter: Remove knick-knacks, magazines, shelf clutter, table
clothes/doilies, most artwork
 De-personalize: Remove family pictures, trophies
 Let the light shine in – remove heavy curtains
 Showcase hardwood floors
 Make rooms look large – remove excess furnishings and leaves
from dining room table
 Neutralize/deodorize: Paint in neutral colors, use air purifiers
 Control pet and child areas: toys, litter boxes, food bowls
 Stage key areas; purpose each room
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

5. Empty. The Opposite of Clutter
 Less than 10% of people can
envision an empty space.
 Empty spaces echo & are cold
 Empty homes take longer to sell!
 Buyers don’t feel at home
 Staging is key
 Don’t forget about exterior living
areas
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

6. Pricing Your Home: 3 Ways
• First 30 days is critical
Yourself • Make a mistake and your property lingers
• Remove all emotional attachment
• Hard to justify to buyers and agents
• Lenders never use agent
Agent • Sales tool - FREE, wide range
CMA •
•
Only MLS data used.
Make sure agent leaves it
• Lender will use
Appraiser • Negotiate with buyers/agents
• Sleep better
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com