Employer Branding and Social Media

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Social media and employer branding should go hand in hand. *A SXSW Download of the TalentNet Social Recruiting event for Social Media Club Fort Worth. View the interactive Prezi here: http://bit.ly/12qxysy

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Talent kiest voor de 'ziel' van uw organisatie De keuze voor een werkgever, in vast of tijdelijk verband, wordt meer en meer bepaald door de match tussen ‘talent’ en ‘werkgeversmerk’. Aan wie stelt de kandidaat zijn talent straks beschikbaar? Salaris, arbeidsvoorwaarden en type werkzaamheden zijn al lang geen onderscheidende factoren meer. Identificatie van uw werkgeversbelofte De Employer Brand Scan identificeert de unieke kenmerken van uw werkgeversmerk in de beleving van management en medewerkers. Denk daarbij aan belangrijke bouwstenen zoals: waarden, motivatoren, drijfveren, cultuurtypering en de werkgeverspersoonlijkheid. Activatie van uw werkgeversmerk De uitkomst van de Employer Brand Scan vormt de basis voor het consistent uitdragen en waarmaken van een heldere werkgeversbelofte (de propositie).

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In order for any organization to be successful, a strong employment brand must be a key ingredient in the talent acquisition strategy. All organizations are transparent and without proactively investing in your brand, you run the risk of losing top talent to the competition. Join Prashanie Dharmadasa, who leads Global Strategic Insights and Engagement at WilsonHCG as she discusses: • What is driving the evolution of employment branding and how organizations can stay ahead of trends • Best practices and methodology from global organizations on WilsonHCG’s Fortune 500 Top 100 Employment Brands Report • Key takeaways and stories from global companies leading inventive employer branding strategies.

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