3. Li Wei
Technology commercialization manager
Exploit Technologies PteLtd (ETPL)
Agency for Science,Technology and Research (A*STAR, Singapore)
Summary andpresentationby
B. Eng&Ph.d (Engineering)
Nanyang Technological University
Singapore
M.B.A.
INSEAD
Fontainebleau, France
10. “
Those of us on the original
Macintosh team were really excited
about what we were doing. The
result was that people saw a Mac
and fell in love with it … There was
an emotional connection ... That
think came from the heart and soul
of the design team
BillAtkinson
Memberof Apple MacintoshDevelopment Team
12. COMPUTER AS A TOOL FOR INDIVIDUAL WORK
To Helppeople “love” theirequipmentandthe experienceofusing
it,levelofcomplexityneededto be reduced dramatically
It was an unimaginable notion in 1970s
14. Start withDesign, from
People need and want,Not
limitedby technology,
Push theengineersto usethe
same kindof creativityand
innovation tomake it happen
25. “
Process makes you more
efficient. But innovation comes
from people... calling each other
at 10:30 at night with a new
idea … it comes from saying no
to 1,000 things to make sure we
don’t get on the wrong track or
try to do too much…
Steve Jobs
28. Design the initialproduct as a platform:
withanarchitecturethat will
accommodate the development and
production of the derivativeproducts
Platform
Strategy
29. Integrate customer’sexperience intoits
designand development,a lotof it was
empiricallydrives
Working intimatelywith
manufacturersand being
completelyattunedto customers
Iterative
Customer
Involvement
30. The importanceof designas a motivationto
continuedinnovation ratherthan a static
approach thatassumesa single conclusion
Beautiful
Product that
Evolves
32. “The really great person will
keep on going and find … the
key, underlying principle of the
problem. And come up with a
beautiful elegant solution that
works
Steve Levy,Author
The Perfect Thing