My final pre-development 'product plan' for an iPhone app I'm developing for a class I'm taking at UMass. In COMPSCI 491P, "Programming for the iPhone", we go through the basics of creating an iPhone application—the SDK, UI design, multitouch—and propose and create an app of our own choosing. I'll be developing a sort of Twitter client called 'Entendu'.

1. Entendu 1.0

2. Entendu 1.0
Entendu is an iPhone application that lets you
find and post interesting quotes on Twitter

3. Entendu 1.0
Entendu is an iPhone application that lets you
find and post interesting quotes on Twitter
Parimal Satyal
November 12, 2009

4. Market Analysis
Commuter Mobile Users
as primary target who already
Use social media services
like Facebook, Twitter, Tumblr
Late teen to mid-20s, who would probably run
us and use the application on average
3 to 4 times a day

5. Market Analysis
If only 2% of total iPhone/iPod touch users
who already use social media (25 mil)
download and
Only 1% become active users
Entendu has the potential of having 5,000
users.
Given competition (of time, energy and
interest) from other Twitter apps, and other

6. UI Prototype

7. UI Prototype

8. UI Prototype

9. UI Prototype

10. PERT Chart
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a week › three days › four days › a week›
1 3 5 6 7
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days
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4
1. Writing the business plan
2. (two weeks) Designing the application conceptually (plan)
3. (one week) Designing the User Interface
4. (one week) Coding necessary methods
5. (3 days) Connecting with the Twitter API, getting relevant data
6. (4 days) Debugging Initial Release

11. Future Release Plan
Geolocation Support: long/lat data associated
with each message, map view, ‘around me’
Multilingual Support: handle input and display
of other scripts/character set
Localization: major languages, start with
Chinese, Hindi and Spanish
Social Networking: followers, direct messages
Jokes Support: #jk hash tag, extend to jokes