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A Family Startup 
@liubinskas 
#familystartup 
Mick Liubinskas 
#familystartup 
EO Sydney 
September, 2014
@liubinskas 
#familystartup 
I love 
Startups!
@liubinskas 
#familystartup 
But they’re 
hard…
You can learn 
@liubinskas 
#familystartup
@liubinskas 
#familystartup 
By doing…
Today you will 
Brief in a logo 
Pitch your business 
Launch a website 
Get customer feedback
@liubinskas 
#familystartup 
Prizes!
@liubinskas 
#familystartup 
So let’s get 
started
Logo Creation 
Our designer is ready… 
Put in your brief; 
http://bit.ly/EOlogo
Written Goals 
1. Get up 
2. Find a whiteboard sheet 
3. Write down 3-5 things you 
want to get out of today 
4. Write your company name 
at the top of the page
You can learn 
@liubinskas 
#familystartup
You can flearn 
@liubinskas 
#familystartup
Flearn = failure + learning 
@liubinskas 
#familystartup 
To learn 
through failure
Think 
about 
it 
Try it 
See the 
results 
Flearning 
Laps 
Learn 
from it
Flearn Time! 
1. Go to the Flearn Board 
2. Add something you’ve 
learned.
Pitching Time 
Get the pitch hand out 
Answer all the questions 
in less than 10 words. 
Everyone pitches
Flearn Time! 
1. Go to the Flearn Board 
2. Add something you’ve 
learned.
15 Minute 
Morning Tea 
@liubinskas 
#familystartup
@liubinskas 
#familystartup 
Urgent 
Customer 
Request!!!!!
1 Minute Yoga 
@liubinskas 
#familystartup
The Offer 
1. What product 
2. To what customer 
3. At what price 
4. For what benefit
Flearn Time! 
1. Go to the Flearn Board 
2. Add something you’ve 
learned.
Did we flearn 
about focus? 
@liubinskas 
#familystartup
Think 
about 
it 
Try it 
See the 
results 
Flearning 
Laps 
Learn 
from it
Landing Page 
Create you’re landing 
page 
Share it with people in the 
room and refine it 
Write an offer
Flearn Time! 
1. Go to the Flearn Board 
2. Add something you’ve 
learned.
Promote it out! 
 Twitter, Facebook, 
Linkedin, Fivvr 
 GOOTB 
 Phone
@liubinskas 
#familystartup 
30 Minute 
Lunch 
(waiting for customers…)
@liubinskas 
#familystartup 
Left brain, 
right brain 
test?
Let’s check the 
@liubinskas 
#familystartup 
results…
You can learn 
@liubinskas 
#familystartup
Pitching Comp 
Add results to your pitch 
Update with flearnings 
Everyone pitches 
Winner gets…
@liubinskas 
#familystartup 
Did we do 
what you 
wanted to?
@liubinskas 
#familystartup 
Go Start a 
startup!
@liubinskas 
#familystartup 
Thank you! 
mick@liubinskas.com 
#familystartup

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