Lead generation in 2016: goals and metrics used by content marketers, tips for successful lead generation and most important objectives to be achived.

1. MOST USEFUL FACTS AND TIPS ON
B2B LEAD GENERATION
LEAD GENERATION - the initiation of consumer
interest or inquiry into products and services of a
business.
#02 #03#01
CREATE AN
OFFER
#02
BUILD A
LANDING PAGE
#03
BUILD THANK
YOU PAGE OR
EMAIL
#04
PROMOTE
USING CALL
TO ACTION
Improving the quality
of leads
Increase sales revenue
Increase number
of leads
Improve ROI
measureablility
Both marketing and sales teams
agree that lead quality is directly
related to the rate of conversion
from lead to sales revenue.
70%
58%
54%
25%
tape edges
NEXT IMPORTANT
STEPS
The jump from Lead to Opportunity is probably
the most challenging one. 80% of leads are not
followed-up and 70% of followed-up leads are
dumped.
1
2
LEAD NURTURING
AMPLIFYBy creating relevant content,
personalized campaigns and
multi-targeting.
Use info about
existing customers to
find new ones.
THE MOST IMPORTANT
OBJECTIVES OF
LEAD GENERATION
LEAD GENERATION
CHEAT SHEET
thechatcenter.com
www.Ascend2.com/home/latest-report/
EXPERIMENT AND COMBINE
Even when a strategy is generating leads,
don't stop looking for the best next tactic.
Experiment the overlooked opportunity to
capture leads through live chat
functionality.