Week 6: Planning Workshop

[object Object],Product Plan Workshop

Audience Considerations ,[object Object],[object Object],[object Object],[object Object],Choose a Target Market & describe the Segmentation Factors used to define it.

That’s just the 1 st Step! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Put yourself into the shoes of your Target Market. Search the web for answers to your problems to see what else is out there.

Personas ,[object Object],[object Object],[object Object],[object Object]

Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create your Persona Turn your Target Market into a real person with characteristics that represent the majority of your audience. Answer the questions from the past few slides for this persona by putting yourself into their shoes. Find 1-2 other websites that this persona would frequent on a regular basis to gain insight on how they use the web.

[object Object],Get some Feedback

Website Goals: Building the Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],e-Publications will be one of these!

Draw out your Visitor’s Path

Other Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],Identify the main goal of your website. What are the biggest risks and objections in the mind of your audience?

Product Decisions Core Product Added Feature 3 Added Feature 2 Added Feature 1 Added Feature 4 Now build some added offerings around your core product to develop a unique web experience for your persona.

Time to Summarize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example My website, upandcomer.ca is a website for Canadian high school students and recent grads that do not know what career they want to pursue and are not aware of the options available to them . The website educates the user on career paths in demand, what it takes to succeed, and how to test out various options. Our purpose is to create a future Canadian workforce that has passion and impact .

Now, the $$$ ,[object Object],http://www.psychotactics.com/freethreeprong

Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],Identify your pillars of income (advertising, memberships, etc.) Identify at least one strategic partnership that can help you grow your business.

Now, about those Conversions Now that you know your audience and product offerings, identify the hard and micro conversions you are trying to guide your users through. Put them in order to align with the user’s decision making process.

How will you Price? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Choose a strategy for setting your prices that supports your product , positioning, and audience decisions.

Now, what does it look like? ,[object Object],[object Object],[object Object]

Information Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identify the most critical information on your website. Draft your top level navigation.

Wireframe your Landing Page ,[object Object],[object Object],[object Object],[object Object],Start Drawing!

Week 6: Planning Workshop

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Week 6: Planning Workshop