Lisa Ferguson

San Diego, California United States

Owner

Writing / Publishing

Editor with more than 20 years experience in creating fresh, original content. Expert in setting a snappy and distinctive editorial voice, translating complex ideas, and establishing UX standards. • Have coordinated large-scale editorial initiatives, including an editorial voice, style guide, and marketing brand. • Experienced in print, online, and mobile. • Created high-quality experiences that generate customer excitement and deliver on business strategy. • Formerly trained as an Intuit Innovation Catalyst and can lead teams to discover and solve customer problems through proven design-thinking methods.