Creating campaigns that deserves more than just links, social coverage and print! The mindset behind successful outreach.

1. The Mindset of
Successful Outreach

3. It’s not bragging if it’s true

4. I often get asked: HOW do we
do outreach?

5. Ideas & Concepts that
deserves more than just links!

6. X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X O X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott Source: @DaveTrott

7. Think like a 50s Ad Exec and execute like a geek!

8. let me show you some examples

9. Unknown Tourism - com
http://www.expedia.co.uk/vc/unknowntourism/

11. 53 linking root domains (so far)

15. It has even turned in to a fan-made-mod for The Sims

16. People has been calling our office wanting
to BUY the posters

17. Over 500
signatures!

19. http://www.gocompare.com/money/billionaire-league/

23. 75 linking root domains

29. 2
hours
of
twee,ng
later…

30. Over 200 pieces of coverage in 1 week

31. It became a twitter moment
Shared over 48k times in 48 hours

33. Historic London
http://www.expedia.co.uk/vc/historicLondon

35. 91 Linking root domains
Views: 41,884

36. When your campaign is good enough to get TV coverage

37. Sometimes, it doesn’t work!

39. How to Win a Man
Booker Prize
5,333 page views

40. When you get to a dead-end, find another way!

41. Are Books Getting Bigger and Better?

43. 28 links
30 unlinked mentions
Social shares from:

45. I can tell you what tools we use and how
we write outreach emails, but that isn’t
the reason why we succeed!

46. Finding & developing
the RIGHT people!

47. Who knows someone that has loads of experience
but isn’t good at their job?

48. Hiring based on experience as a main criteria is
often a mistake!

49. Meet Alex!

50. He has a degree in Criminology
He’s an avid writer and really passionate about sports
He had no prior knowledge of SEO or Outreach

52. He got coverage from:

53. Alex insisted on increasing his own targets

54. And STILL achieved 20% over target in his first
6 months!
Target Actual

56. How?

57. What makes success?

58. I won a bunch of awards before I was 35
“Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman Technology
“35 women under 35” High Achievers List - Management Today
Search Personality of the Year - UK Search Awards
I started my own SEO agency at 31
On my own. No business partners.
Grown the agency to become a successful
and profitable business.
In the last 12 months the agency
has won 10 awards

59. IQ?
Upbringing?
Education?
Luck?
Money?
How did I do that?

60. I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had an alcoholic parent
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of business
Oh and my IQ is totally average (sadly)

61. HOW YOU THINK

62. change the way you look at things
the things you look at change
if you
Wayne Dyer

63. It’s not who you are that holds you back,
it’s who you think you are.
– David Brinkley

64. Find the people that have GRIT + PASSION!

65. Help people be MORE of who they
really are!

66. Lastly….

68. YOU are NOT a monkey!
Do not take on or inherit behaviors that you
do not understand or want.

69. Do, or do not,
there is no try!

70. Thank You!
Lisa@vervesearch.com
@LisaDMyers