My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.

1. Successful Off Page Optimisation Lisa Myers CEO, Verve Search #SEM11 @LisaDMyers

3. What is off page optimisation?

5. Areas of SEO

7. {some history

9. {then came quality and relevancy}

11. latent semantic indexing { LSI }

13. In 2011the algorithm is significantly more sophisticated, but.....

14. Several Updates Later

15. {there are still weaknesses

18. INTENT

24. # of Facebook shares = single highest correlated metric with higher rankings SEOmoz 2011 Ranking Factors

26. Link Development

27. SEO TOOLS +

29. #1 { target audience

31. Put yourself in their “shoes”

36. { link analysis #2

37. tools...

40. Use of Anchor Text

41. Depth of Links

42. Type of Links

43. # Domains Linking

45. Filtering

47. Link Building Management

49. Assigning Tasks Assign link targets to the right people e.g. SEO, client, guest post writer etc

50. Set a task in competitor view

51. Get FREE TRIAL! www.linkdex.com Email [email_address]

52. { creative & development #3

55. Apple.com Links to domain= 35.8 MILLION! PR=9/10

56. link building

59. link baiting great digital content

61. GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking

65. Power of the People

66. INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)

67. real examples {link bait

73. #1

74. article marketing Using a piece of content to get a link can be very EFFECTIVE!

80. Stuff.TV Links to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44

81. Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44

82. Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership

83. Result = Links & Traffic

87. Types of links This is where you get the competitive advantage!

88. Link depth (most linked pages) Broken links

89. Competitors Links

90. Link Types OUCH, forum heavy!

92. link development ideas

96. @LisaDMyers Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com