1. Screenshot
of
Placeblogger

2. Placeblogger
World
HQ!
(now
with
free
coffee)
Cambridge, MA

4. Startup
Math

5. Motherhood
+
blogging
=
startup

6. This
child
NEVER
SLEPT

7. OMG
this
is
so
boring

8. Started
a
community
site
for
Watertown
to
God s gift
local blogging

9. That s
Jay Rosen
Jay
Rosen
How many local sites are there? Photo: JD Lasica

10. A Lot, Antarctica
Really, Really A Lot

11. My
first
venture
capitalist:
eBay

12. New
Year s
at
our
house
That s
Dick Clark

13. 42,000
people

14. I Still Don ork
for
the
Boston
Globe
on
the
I
go
to
wt Realize
I Have A Startup, strength
of
H2otown
So I Go To Work for
The Boston Globe

15. People
tell
me,
You
should
apply
for
the
Knight
News
Challenge
That s
Eric Newton
newschallenge.org

16. He says ask for
$200,000
Jay
Rosen

17. To my eternal surprise
they give it to me

18. You don t really need that much money
Site
Startup
Tech
at
Phase
2
Phase
2
Exit/
Capital
launch
tech
financing
Uniques
Blogher
>$10k
Movable
Type
Drupal
NBCi,
Venrock
Eventual
$5M
Acquisition
18M
uniques
Television
>$10k
BBforum,
Plone
MT,
Prospero
Bootstrap,
Acquired
by
Without
Pity
Advertisers
Bravo
for
$1M
1M
uniques
TechCrunch
>10k
Wordpress
WPMU
Bootstrap,
ads,
Acquired
by
AOL
conferences
for
$25M
1.8M
uniques

19. We
wam but
I
still
don t
realize
I
have
a
I in,
so stupid
I Still don’t startup
Realize I have
A startup
So I go and Start
Another one

20. Do not stick
your head
in there

21. $10,000

22. $200,000

23. And
I
*still*
don t
realize
I
have
a
startup,
until

24. Four
years
six
months
nine
days
and
thirteen
hours
after
I
launched
my
first
site,
my
kid
comes
to
visit
me
in
Boulder

25. That s
Rowan Williams

26. My mommy has a startup
and it’s really cool and she
came out to Colorado
and we got to ride on a plane
and I’ve never been on a
plane before I live in
Massachusetts but we don’t
have any mountains Do you
live here? Do you like it here?

27. Screenshot
of
Placeblogger

28. And
that s
when
I
realized
I
had
a
startup

29. Things
I
would
not
get
asked
if
I
was
a
man
(a
very
select
subset)

30. Your
husband
is
rich,
right?
right?
Your husband is rich,

31. Oh,
then
your
husband
must
be
Mr.
Mom,
right?

32. what about your children?!
But But
what
about
your
children?!

33. #$Q@A#$!!!
#$&@?!

36. Losers.

38. HAVING A
STARTUP
IS LIKE HAVING
ONE LONG
EXISTENTIAL
CRISIS

39. How
to
tell
the
good
startup
ideas
from
the
bad
ones

40. Don t
do
anything
for
free
that
you
wouldn t
do
for
free
indefinitely.

41. WHAT CAN I DO
WITHOUT ANYONE S
ASSISTANCE OR PERMISSION

42. Everything about something!

43. Good
tests
kill
flawed
theories;
we
remain
alive
to
guess
again.

44. Never start a company when you can start a

45. Independent
local
news
sites
drama6cally
outnumber
both
tradi6onal
dailies
and
VC/
founda6on
backed
news
startups
such
as
Patch
or
Bay
Ci6zen
4100
1422
800

46. But
only
4%
of
independent
local
news
&
community
sites
have
a
rate
card
164
1422
800

47. When
we
began
looking
in
2007
1
in
8
Americans
lived
in
a
city
or
town
with
a
placeblog

48. Now
that
number
is
1
in
2

50. Funding
Risk
Growth
Venture
funded
High
Fast
Growth
-­‐>
Flip
or
Die
Business
Loans
Moderate
Moderate
Growth
Grants
High
Variable,
but
limited
exit
Bootstrap
Mid
Very
Slow
Growth

51. You
don’t
need
to
do
it
forever
Succession
planning
Pets

52. Carving
out
time
Universal
gas
law

53. M T W T F

54. M

55. MONEY

56. F

57. FUTURE

58. T W T

59. Prospecting
The
minimum
number

61. Get
Excited
&
Make
Things

62. Thanks!
Lisa
on
LinkedIn:
linkedin.com/in/lisawilliams
Lisa
on
Twitter:
@lisawilliams