Via Viente is a whole foods liquid

2. 7th Edition
7th Edition
12 WEEKS TO OPTIMUM HEALTH 12 WEEKS TO OPTIMUM HEALTH
The Challenge Not Just Another Juice
“Are you worried your diet is not supporting your health & nutritional goals As well as being a Natural Whole Food
& making you feel old before your time?” Do the stresses of our modern The Scientific Puree, VíaVienté is focused on a pro-
lifestyle deplete your energy?
Development of a gram of research, development and
product testing that is strikingly simi-
VíaVienté is a Natural Whole Food Puree, rich in Anti-Oxidants
that can provide you with the OPTIMUM SUPPORT to help you Natural Wonder! lar to that of a pharmaceutical com-
live a MORE ACTIVE & ENERGETIC LIFESTYLE because it pro-
pany or a medical research institution.
The
Phase I Phase II
vides your body with the ESSENTIAL ELEMENTS for WELLNESS
and
Discovery Research Characterization / Formulation
The Best NATURE has to provide,
Investigating the essential
Finding substances in
The Best SCIENCE for testing quality and properties of these natural
nature that hold promise
substances and replicating
for human wellness.
them in product form.
The Best PROVEN wellness support for people
C ha l l e ng e
just like you! Pharmaceutical & Medical Pharmaceutical & Medical
Researching natural substances for Extensive chemical characterization
clues to human wellness. by valid laboratory testing.
This is VíaVienté: VíaVienté
& Medical VíaVienté
& Medical
Searching for answers in the land 12 years of analysis by renowned
A proprietary Whole Food Puree with a natural,
of the Centenarians – Vilcabamba! nutrition scientists.
deep purple color – the color of ROYALTY!
VíaVienté brings the integrity of its Natural
ingredients to you in every bottle!
Phase IV Phase III
VíaVienté is composed of the following Anti-Oxidant superfoods: Real Results Anti-Oxidant Testing
Blueberry, Grape, Bilberry, Cranberry, Aloe Vera, Apple, Noni,
Elderberry, Prune, Lycium Fruit, Chinese Skullcap, Gentain Root Testing with Real People to Applying world-renowned
and Pomegranate Purees in a unique and satisfying blend. determining efficacy and tests to measure
safety in human subjects. Anti-Oxidant power.
Research indicates that these powerhouse Anti-Oxidants support a range of human functions such as Pharmaceutical & Medical Pharmaceutical & Medical
cardiovascular, pulmonary, digestion, vision, urinary tract, and protect against oxidative stress.
FDA-mandated clinical studies for Uses tests from Brunswick Labs on
pharmaceutical drugs. large-scale wellness research project.
VíaVienté VíaVienté
• All natural & preservative free & Medical
Innovative research to demonstrate & Medical
Selected Brunswick Labs, the world’s
• Aseptic sterilization process ensures that ViaViente wellness support. leading testing and verification labora-
is pure with live enzymes, mineral & vitamins. tory on Anti-Oxidants, for industry-
leading, routine product testing.
page 2 • 11.19.08
Read on to find out more about VíaVienté’s Anti-Oxidant Power: Here are the DETAILS of what we found... READ ON! page 3 • 11.19.08

3. 6th Edition
6th Edition
12 WEEKS TO OPTIMUM HEALTH 12 WEEKS TO OPTIMUM HEALTH
The Doctors Speak The Doctors Speak
In Vilcabamba, high in the Andes Mountains, a large percentage of
people live well beyond 100 years of age. Remarkably, A dedicated 12-week program of consuming
these villagers have minds and bodies that you’d expect this Natural, Whole Food Puree is a power-
to see in people several decades younger. ful way to consume the complete array of
essential amino acid chelated minerals and
The scientists of the VíaVienté product develop-
ment team, along with its scientific advisory board, Anti-Oxidants that have benefited the Cente-
worked for 12 years to develop VíaVienté as an Anti- narians of Vilcabamba for centuries.
Oxidant-Rich Whole Food Puree.
The
The
Dr. Mark Pedersen Dr. Kathryn Wood
Naturopathic Doctor OB / GYN
Herbal Product Formulator Thriving North Dallas Practice
“We combined the Vilcabamba Mineral Essence® with the finest “We are realizing that Oxidative Stress is involved in a wide range of
fruits, roots and Aloe Vera to create a Natural Whole Food Puree that health issues. And because of that, Anti-Oxidants are important. As
is rich in Anti-Oxidants as well as chelated minerals. a result, a natural product like VíaVienté makes a lot of sense. It is
DoCTors
DoCTors
something we can recommend to patients that is completely safe and
would deliver a lot of long-term benefit.”
Dr. Morton Walker Dr. Glenn Thomas
Podiatrist General Practice
Medical Journalist On Staff at Loma Linda University
“By committing to VíaVienté for 12 weeks, everyone can have access “I take VíaVienté myself and recommend it to patients. I began
to the healthful properties of the Vilcabambans’ Anti-Oxidant rich, taking Vía for 12 weeks. Committing to Vía has resulted in higher
fresh whole food diet and naturally chelated mineral drinking water. energy and feeling better than I have in years.”
Dr. Bruce Ketel Dr. Richard Cutler
Neurologist National Institute on Aging
Thriving practice in Chicago, Illinois Anti-Oxidant Scientist
“Now that I have seen distinct physiological benefits in my own life “Testing VíaVienté in the laboratory was an important step
and in the lives of my patients, I am convinced that Vía adds in validating its Anti-Oxidant (ORAC) power. It is vital to
Anti-Oxidant value that I never want to be without. VíaVienté has see how the product performs with real human subjects.
proven itself to me to be one of the most powerful Anti-Oxidant and So VíaVienté conducts ongoing research to demonstrate
wellness products ever to be found.” real and measurable support for health and wellness.”
page 4 • 11.19.08 page 5 • 11.19.08

4. 6th Edition
6th Edition
12 WEEKS TO OPTIMUM HEALTH 12 WEEKS TO OPTIMUM HEALTH
The Foundation Scientific Testing
Created by Nature ... Scientific Testing … A Dual Approach:
VíaVienté is a Natural Whole Fruit Puree that delivers the natural goodness VíaVienté’s consistent and recurring Anti-Oxidant testing program and efficacy research
sCienTiFiC
of Vilcabamba to all who commit to it for 12 weeks. Vía’s color, taste were designed and implemented to investigate and validate the relationship between the
and texture are evidence of the rich and complex Anti-Oxidant power
contained in it. In fact, research shows that preserving the integrity
phytochemical properties of VíaVienté and its support for human wellness.
The
of whole fruits – including skins, stems, seeds and pulp – is the best
way to deliver the full spectrum of Anti-Oxidants contained in them,
and that fruits of a deep red/purple color are highest in Anti-Oxidant ORAC Tests – ORAC tests are the best science available today for measuring the Anti-Oxidant
capacity. power of natural products. Conceived by Dr. Richard Cutler, ORAC tests
now measure the product against 4 important free radicals found in human beings
– peroxyl, hydroxyl, peroxynitrite and superoxide.
These tests have been developed for commercial use by Brunswick Laboratories,
the recognized leader in Anti-Oxidant testing. In fact, the US Department of
F o u n DaT i o n
Tested by Science ... Agriculture uses ORAC to measure the Anti-Oxidant capacity of many important
consumer foods. And now, VíaVienté was the very first product to receive
the Brunswick Labs ORAC Seal of certification.
In 2003, VíaVienté began a program of scientific testing to vali-
date the Anti-Oxidant power of this Natural Whole Food Puree Efficacy Research – Research that shows actual health benefits of taking a product like VíaVienté.
and its wellness support. In 2007, VíaVienté becomes the first A new generation of informed consumers wants to see scientific evidence that the
product to place the Brunswick Labs Certified ORAC Seal on products they purchase are good for them. That is why VíaVienté continues its
every bottle and conduct research that shows real Anti-Oxidant industry leadership and innovation by pursuing research that demonstrates
benefits in humans. how VíaVienté works in the body.
Total ORAC Complex
TesTing
TM
Created By Nature... Tested By Science... Proven By You...
Proven by You!
2,500
TM
Total ORAC Complex
For those of you who have tried
VíaVienté, this information is MonaVie ® 1,142
nothing new. People taking
VíaVienté at its optimal dosage for 12 Xango ® 1,031
weeks experience more energy and feel better because of the Tahitian
Noni 569
components contained in its formulation. Vía’s Puree forms a
®
bridge between the Natural Goodness of Vilcabamba and your Goji ® 457
health.
Bridging Science And Nature; For You!
page 6 • 11.19.08 page 7 • 11.19.08

5. 6th Edition
6th Edition
12 WEEKS TO OPTIMUM HEALTH 12 WEEKS TO OPTIMUM HEALTH
Proven By You Resource Material
Real World Product Frequently Asked Questions:
Proven By You … Experiences
Anti-Oxidants, ORAC, & Health Benefits
The Next Step is Yours!
resourCe
“After taking Vía for 2
days, my energy went Q: What are Anti-Oxidants? Q: Is there more than one ORAC test?
The combined results of VíaVienté’s ORAC testing and in vivo testing up. After taking Vía for A: Anti-Oxidants are substances in our bodies and A: Yes, there are 4 ORAC tests to measure Anti-
confirm common sense: 2 weeks, my back began in nature that work to counterbalance oxidation. Oxidant capacity against different “free radicals”-
to feel better. After 2 Excessive oxidation leads to “oxidative stress” ORAC (peroxyl), HORAC (hydroxyl), NORAC
which causes harm to our bodies and our (peroxynitrite), SORAC (superoxide).
proven
A complex Whole Food Puree with broad-based Anti-Oxidant pro- months, I sleep well and
tection will have real and measurable benefits in human health. have great energy all of health. Q: Why is it important to use all 4 ORAC tests?
the time.” A: Different radicals are implicated in different
By undertaking both components of testing – inputs (VíaVienté’s su- Q: Where do we find Anti-Oxidants? health problems. It is important to measure Anti-
perior Natural Whole Food Puree) and outcomes (Wellness Support) Dennis H. A: Plants are a major source of natural Anti- Oxidant protection against as many free radicals
– VíaVienté is establishing a vital scientific foundation that links Oxidants. Botanical sources include leaves, found in human beings as possible. The ORAC
South Bend, IN
product quality to actual human health benefits. This constitutes berries, roots, seeds, bark and flowers. Fruits suite of tests proves that VíaVienté is a powerful,
both good science and responsible industry leadership. are rich in natural chemical compounds called broad-spectrum Anti-Oxidant product.
“After taking Vía for 4 phytochemicals. The most important groups
weeks, my allergies of phytochemicals are flavonoids and carote- Q: What other research and testing is VíaVienté
It also demonstrates VíaVienté’s commitment to excellence. And it is improved. It is a pleasure
just the beginning. The ORAC tests will continue on a regular basis noids. Some of the best known Anti-Oxidant doing?
knowing that Vía is help- compounds are in these phytochemical groups. A: It is very important to keep setting standards
so that everyone dedicated to the VíaVienté cause can be confident ing me feel better and get Anthocyanins, quercetin, EGCG, OPCs and res- of testing excellence. The Brunswick Labs Certi-
that the natural goodness of Vilcabamba and broad-spectrum Anti- more from my life.” veratrol are all flavonoids. Beta carotene, lyco- fied ORAC program is the Platinum Standard of
Oxidant protection will be found in each and every bottle of VíaVi-
pene and astaxanthin are carotenoids. Anti-Oxidant quality assurance, but we go even
enté. LeChonne W. further. We are also exploring how VíaVienté
La Mesa, CA Q: What Anti-Oxidants are in VíaVienté? works in your body (in vivo).
By incorporating the best science has to offer, this important pro-
m aT e r i a l
A: VíaVienté’s Anti-Oxidant power comes most-
by
gram of testing confirms what personal experience has verified to ly from flavonoids such as anthocyanins and Q: Will VíaVienté conduct additional research?
thousands – that in as little as 12 weeks, regular daily use of VíaVi- “I feel better than I have
in years after drinking 2 resveratrol. This is evident from the rich, deep A: VíaVienté is committed to providing
enté can put you on the road to optimum health! purple color of VíaVienté. the highest standards of research in the in-
oz. of Vía every day.”
dustry. To date, this has included a leader-
“Make the commitment to achieve your optimum health. Q: A lot has been reported about the Anti-Oxi- ship position in Anti-Oxidant testing. We
Take 1-2 ounces of VíaVienté every day in the morning and again in the
Kris C.
dant power of resveratrol in red wine and grape continue to investigate innovative ways to
Dallas, TX
you
evening for 12 weeks. I believe you will experience the health benefits products. How much resveratrol is in VíaVien- demonstrate VíaVienté’s excellence and its
that thousands around the world are talking about.”
té? support for your health.
VíaVienté’s A: VíaVienté is a concentrated source of whole
Craig Keeland, CEO and Founder, VíaVienté
12-Week Challenge grape puree. A single 2-ounce serving of VíaVi-
enté contains an amount of resveratrol similar
Take 1-2 ounces of to that in a serving of red wine or Concord grape
VíaVienté Truly is… VíaVienté in the morn- juice.
ing and again in the
Created by Nature, evening every day for Q: What is ORAC?
12 weeks to experience A: ORAC is a test that measures the Anti-Oxidant
Tested by Science, capacity of substances, like fruits and VíaVienté.
the increased energy
It is a patented test performed exclusively by
Proven by You!™ and support for well-
Brunswick Labs. It is the recognized standard
ness that thousands
for measuring Anti-Oxidants and is used by the
worldwide are talking
USDA.
about.
page 8 • 11.19.08 page 9 • 11.19.08

6. The Development of VíaVienté
7th Edition
18 Years in The Making!
1991 - Craig Keeland, the Founder and C.E.O. of sis and revealed that the minerals in the Vilcabamba min-
VíaVienté, decided that he wanted to Live Younger Longer eral water were in a unique balance necessary to support
in a state of youthfulness. He quickly discovered that ev- optimum human health.
eryone else he spoke with also wanted to live in a state of
optimum health and wellness. To achieve this goal, Craig 1993 - Craig challenged his “Dream Team” to formulate
assembled a team of world-class scientists to create a good a product that would energize the body, slow the aging
tasting product that would be high in Anti-Oxidants and would process, and allow you to feel younger longer. Craig
support wellness. Craig and his team of scientists envisioned demanded that the product:
formulating an Anti-Oxidant-rich product using whole • Taste good.
fruits in a base of mineral water and putting it all together • Incorporate the unique profile of minerals from
utilizing the expertise of a pharmaceutical lab. Craig’s “Su- Vilcabamba’s water.
per Bowl Team” of scientists were led by Dr. Mark Peder- • Be high in Anti-Oxidants.
sen, a world-renowned herbalist and nutritional formulator. • Use herbs that add a higher degree of value to the
Dr. Pedersen was one of a handful of scientists who un- formula.
derstood how to combine vitamins, minerals and herbs to • Be manufactured in a pharmaceutical laboratory for
release a synergistic effect. Craig’s team also included: the highest degree of purity and potency.
Dr. Harvey Ashmead, founder of Albion Labs and an Because of the limitations of the scientific technology of
expert in mineral chelation, a process that im- the time, the scientific team could only formulate
proves mineral absorption in the body, and Dr. the mineral profile from Vilcabamba’s water in
Richard Cutler, groundbreaking specialist in Your a capsule form.
Anti-Oxidant research at the National 12 Weeks to
Institute on Aging. Optimum Health July 1, 2003 Formula 1.0 Released
Craig and Dr. Pedersen set out to
1973 - In their quest to create a whole create a product that reflected the good-
food puree, Craig and Dr. Pedersen Lab testing shows that ness of Vilcabamba and contained a
had been inspired by the January VíaVienté provides real and combination of high Anti-Oxidant
1973 cover story in National Geo- fruits. As a result, the whole food
graphic authored by Dr. Alexander measurable health benefits. The puree found in VíaVienté is among
Leaf of Harvard Medical School. VíaVienté Nutritional Advisory the highest in ORAC value. By add-
Dr. Leaf had been commissioned Board recommends taking 1-2 oz. ing fruits, roots and Aloe Vera in a
by National Geographic to travel to base of the Vilcabamba Mineral
Vilcabamba Valley, high in the An- of VíaVienté twice a day to begin Essence®, Craig’s dream of a good
des Mountains in Ecuador, to study achieving your optimum health. tasting whole food puree became a
the people there. In Vilcabamba, 1 Take the Challenge NOW. Once reality. In July 2003 Formula 1.0,
in 64 people had been reported to the first bottle of VíaVienté was re-
live to 100 years of age or more and you begin your Vía program and leased to the public.
in excellent health. Dr. Leaf’s work start to experience its powerful
in Vilcabamba confirmed that a large benefits, you’ll want to July 1, 2007 Formula 2.0 Released
portion of the people living there did in Nov. 1, 2008 Formula 3.0 Released
fact live well beyond 100 years. continue taking VíaVienté Since his quest began in 1991, Craig
for a lifetime. Keeland’s energizing, Anti-Oxidant, whole
1981 - Medical journalist Dr. Morton Walker food puree is changing lives worldwide. Vía’s
traveled to Vilcabamba to study the Centenar- wellness support transcends all ages, national-
ians living in the valley. By analyzing the Cente- ities and both genders. Thousands have made the
narians’ hair and drinking water samples from the area, Vía Commitment by consuming 2 ounces consistent-
Dr. Walker confirmed Dr. Leaf’s findings and further ly for 12 weeks to achieve their optimum health. You can
determined that the mineral-rich drinking water in the area join them and experience the wellness support provided by
was key to the villagers’ long lives and health. Dr. Walker VíaVienté. For More Information
published his findings in “The Secret to a Youthful Long Life.”
1992 - Craig Keeland traveled to Vilcabamba to see the
Centenarians for himself. He brought back mineral water
samples and had them analyzed at Albion Labs. The lab
analysis of the water was identical to Dr. Walker’s analy-
Copyright © 2007 VíaVienté
® VíaVienté, Alive With Youth, Restoring Health & Hope Around The World, & Vilcabamba Mineral Essence are registered trademarks of VíaVienté.
Created By Nature... Proven By You!, PhytoTonic, Phytonectar & Vilcabamba are trademarks of VíaVienté. page 10 • 11.19.08