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IPL :-The Game of Business
CONTENTS
 Introduction.
 How the money is travel ?
 Players auctions .
 Franchisee earnings & expenses.
 Sponsorship.
 Government revenue.
 The Broadcasting angle.
 Betting in Ipl.
Introduction
The Indian premiere league is a twenty20 cricket
competition
Initiated by board of control for cricket in India (BCCI) and
Supervised by BCCI vice president Rajeev shukla .
Franchises
Sponsorships
players
* In 2010,ipl became the first sporting
event ever to be broadcasted live on
you tube .
*The ipl is currently valued at 3.7 billion USD.
* 6th highest valued sport event .
* TRP of Ipl finals is high as compare to
world cup finals .
How the money is travel
?
Players auctions
Each team of Ipl has a minimum 16 players of whom 8 can be
internationalFinal 11 players
International - 4
National- 4
Ranji-2
Under 19 -1
FRANCHISEE EARNINGS &
EXPENSES
Revenue
sources
• Broadcast rights : the
broadcast rights have been
sold by Ipl to world sport
group.
• Sponsorship :the title
sponsorship fee of over
$50mn paid by DLF.
• Ticket sales :ticket sales
give much profit to Ipl .
• Other sources :
Expenses
• Franchise fee & player
acquisition cost :player
costs & their expanses .
• Stadium hire charges : the
franchisees also have to pay for the
use of the stadium .
* other expenses : marketing
costs for promotion.
SPONSORSHIPS
AD REVENUES FOR BROADCASTER
• IPL 2008 : 3 lakh.
• IPL 2009 : 4 lakh.
• IPL 2010 : 5 lakh.
• IPL 2011 : 5-7 lakh.
• IPL 2012 : 7-10 lakh.
* Rates for ads for 10 seconds.
* Final and semi-final telecasted in 3D.
BETTING
IN IPL
• Total Ipl betting – 6000 corers
.
• The law says “NO”.
• Online betting possible on
Ipl game of business

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Ipl game of business

  • 1. IPL :-The Game of Business
  • 2. CONTENTS  Introduction.  How the money is travel ?  Players auctions .  Franchisee earnings & expenses.  Sponsorship.  Government revenue.  The Broadcasting angle.  Betting in Ipl.
  • 3. Introduction The Indian premiere league is a twenty20 cricket competition Initiated by board of control for cricket in India (BCCI) and Supervised by BCCI vice president Rajeev shukla . Franchises Sponsorships players
  • 4. * In 2010,ipl became the first sporting event ever to be broadcasted live on you tube . *The ipl is currently valued at 3.7 billion USD. * 6th highest valued sport event . * TRP of Ipl finals is high as compare to world cup finals .
  • 5. How the money is travel ?
  • 6. Players auctions Each team of Ipl has a minimum 16 players of whom 8 can be internationalFinal 11 players International - 4 National- 4 Ranji-2 Under 19 -1
  • 7. FRANCHISEE EARNINGS & EXPENSES Revenue sources • Broadcast rights : the broadcast rights have been sold by Ipl to world sport group. • Sponsorship :the title sponsorship fee of over $50mn paid by DLF. • Ticket sales :ticket sales give much profit to Ipl . • Other sources : Expenses • Franchise fee & player acquisition cost :player costs & their expanses . • Stadium hire charges : the franchisees also have to pay for the use of the stadium . * other expenses : marketing costs for promotion.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14. AD REVENUES FOR BROADCASTER • IPL 2008 : 3 lakh. • IPL 2009 : 4 lakh. • IPL 2010 : 5 lakh. • IPL 2011 : 5-7 lakh. • IPL 2012 : 7-10 lakh. * Rates for ads for 10 seconds. * Final and semi-final telecasted in 3D.
  • 15.
  • 16. BETTING IN IPL • Total Ipl betting – 6000 corers . • The law says “NO”. • Online betting possible on