2. What can we learn from Science
Fiction about next generation UX?
Lior Zadicareo
Partner and Head of Product Management Consulting
at StarVision

3. Today
• Product Management
• User Experience
• Next Generation
• Science Fiction

4. About StarVision
• Established 2005
• Provides Support and Training
Services
• Strategy • Product
• Marketin
g

5. Product Management

6. What is Product Management?

7. Product Marketing
Product Definition
AchievementCustomer
The Essence of Product Management

8. Product Management
• Product Strategy
• Product Definition (Roadmap)
• Product Achievement
• Product Marketing

9. Total UX

10. Total UX

11. Total UX
• Distribution (POS)
• Delivery
• Experience
• Customer Service
• Customer Support
• Pricing

12. Prediction

13. Why do we predict?

14. Easy Predictions

15. Easy Predictions
(as per original presentation date)
• When will the sun rise tomorrow in Tel Aviv?
5:41
• When will Yes Planet Present the Movie Blended
next?
19:10

16. Difficult Predictions

17. Difficult Predictions
• What will be the most searched for term
on Google tomorrow?
• Which clip will turn viral?
• What is the most profitable new feature
for my product?

18. Science Fiction

20. Minority Report
• Steven Spielberg (2002)
• Based on Story by Philip K. Dick (1956)
• Occurs in 2054

21. Minority Report
• Psychic Crime Prediction
• Movement based MMI
• Car Automation
• Personalized Advertising

22. Minority Report

23. Make it Real and
Consistent

24. June 29, 2007

25. The iPhone Experience

26. The Movie minority report is often cited as one of the science
fiction sources to inspire movement based computer interaction.
The User Experience is based on real life object manipulation
behavior transposed into machine manipulation, i.e. using the way
humans manipulate real objects to manipulate virtual objects.
Claims have been made that this inspired the iPhone touch screen
object manipulation.

27. Although much effort has been made to make the movie a true
prediction of the future, there are a few miss-predictions* in
the movie in general and a couple in the clip presented.
Do you know what they are?
Send us an email and we will let you know the answer.
Our Email address: info@starvisionpartners.com
* A miss-prediction is a depiction of the future in a way that is
inconsistent with the way technology has developed.

28. More Science Fiction?
A very partial yet important list

29. Star Trek
The Twilight Zone
Star Wars
Blade Runner
The Matrix
Terminator
Total Recall

30. Stranger in a Strange Land
Dune
I Robot
Neuromancer
Foundation Series
The Hitchhikers Guides to the Galaxy
The Hunger Games

31. Thank You!