The document outlines 10 building blocks for creating viral videos: 1) using music, 2) incorporating surprise, 3) including cute elements, 4) employing sex appeal, 5) utilizing humor, 6) featuring celebrities, 7) tapping into meaningful/emotional content, 8) riding current events, 9) building influence, and 10) keeping videos brief. It provides examples and strategies for each building block and emphasizes that attention spans are short, recommending video lengths of 30-90 seconds for promotions and 3-5 minutes for education.

1. 10 Viral Video Building Blocks
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Finding Success on Camera
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2. Why Bother with Video?
If a picture is worth a
Interest Awareness
thousand words, video is
worth 1.8 million words.
Statistically.
Engagement
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3. Most Successful Videos
90% 51% 10
Number of people The increase in The number of
that said a video email conversion seconds you have
helped them make rates when videos to capture interest
a purchase are included in in your video.
decision. campaigns.
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4. Building Block #1 - Music
• Including music
increases
engagement.
– Background
– Overlay
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5. Building Block #1 - Music
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6. Building Block #2 - Surprise
• People love the
element of surprise.
– Shock
– Awe
– Scare
– Sensation
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7. Building Block #2 - Surprise
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8. Building Block #3 - Cute
• People love warm
and fuzzies.
– Kittens & Puppies
– Kids
– Rainbows
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9. Building Block #3 - Cute
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10. Building Block #4 - Sex
• Sex sells. Use the
motivation of sex
appeal.
– Pretty people
– Provocative content
– Viewer sex appeal
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11. Building Block #4 - Sex
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12. Building Block #5 - Humor
• Humor is one of the
easiest ways to
create virality.
– Parody
– Slapstick
– Conceptual
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13. Building Block #5 - Humor
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14. Building Block #6 - Celebrity
• Including celebrities in
your strategy adds
some viral juice.
– Cast
– Subject
– Cameo
– Parody
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15. Building Block #6 - Celebrity
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16. Building Block #7 - Meaningful
• People respond to
emotional content.
– Touching
– Moving
– Sad
– Inspiring
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17. Building Block #7 - Meaningful
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18. Building Block #8 - Current
• Ride the wave of
other current events.
– Politics
– Community Events
– Pop Culture
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19. Building Block #8 - Current
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20. Building Block #9 – Build Influence
• Invest time in
relationships.
– Find similar channels
– Contact popular
authors
– Build lots of content
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21. Building Block #9 – Build Influence
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22. Building Block #10 – Keep it Short
• Attention spans are
close to nil, even if
you are interesting.
– Education: 3 to 5
– Promo: 30 to 90
seconds
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23. 10 Building Blocks of a Viral Video
1. Music 7. Meaningful
2. Surprise 8. Current
3. Cute 9. Influence
4. Sex 10.Brevity
5. Humor
6. Celebrity
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24. Contact us
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@linkupmarketing
Linkup Marketing
Phone: +1 562 366 3539
e-mail: info@linkupmarketing.com
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