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Social Media Report - Online Marketing Rockstars 2017

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A short report on the Online Marketing Rockstars Event 2017 #OMR17.

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Social Media Report - Online Marketing Rockstars 2017

  1. 1. Social Media Report - February 1, 2017 - March 6, 2017
  2. 2. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017CONTEXT 2 With retweets Filters OMR Queries February 1, 2017 - March 6, 2017 Period
  3. 3. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017CONTEXT 3 With retweets Filters OMR Queries February 1, 2017 - March 6, 2017 Period
  4. 4. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 LISTENING 4
  5. 5. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 LISTENING OVERVIEW 5
  6. 6. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 6 Listening Distribution per Day How much was the brand/topic discussed during this period? On which platform? How has the volume evolved? VOLUME OF POSTS Based on the total amount of posts published during the selected period (3196 posts) 0 200 400 600 800 1000 1200 02/01 02/03 02/05 02/07 02/09 02/11 02/13 02/15 02/17 02/19 02/21 02/23 02/25 02/27 03/01 03/03 03/05 +204k %7.29m Estimated Reach +419k %99.6m Impressions +7.51k %3.2k Volume
  7. 7. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 7 Listening Which topics clustered the most posts during the time period? What are the key metrics associated to those clusters? TOP 5 CLUSTERS PlatformsSentimentEstimated ReachImpressionsVolumeCluster Based on the total amount of posts published during the selected period (3196 posts) 15k197k7Marketing » Nachrichten » Podcasts, Recommendation Ads und C 1237Content der nächsten Generation: Fünf neue Startups mischen 1.76k2.34k11Linkfluence kooperiert mit Engagement- Anbieter Spredfast 2k2.78k12'Online Marketing Rockstars' mit 25 000 Besuchern 3902.98k19Die Online-Marketing-Agentur netnomics referiert in der OMR
  8. 8. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 8 Listening Split by PlatformMost Recurring Keywords Keywords and Platforms How and where were the posts published? Who published those posts? ATTRIBUTES OF POSTS #MARKETING(365) #BUSINESS(141) #DIGITAL(130) #ONLINE(119) @OMROCKSTARS(119) HAMBURG(304) #ONLINEMARKETING(284) ONLINE MARKETING ROCKSTARS(133) #CONFERENCE(143) #OMR(308) #ONLINEMARKETINGROCKSTARS(362) #STARTUPS(157) OMR(119) #OMR2017(120) #ENTREPRENEUR(141) DEUTSCHLAND(126) #OMR17(1901) #WELOVEHH(113) #STARTUP(127) #HAMBURG(693) Blog : 3.38% Dailymotion : 0% Youtube : 0.03% Website : 8.08% Forum : 0.16% Twitter : 25.99% Media : 3.91% Instagram : 30.84% Gplus : 0% Facebook : 27.61% Comments : 0% Review : 0% Sina Weibo : 0% Offline Press : 0% Based on the total amount of posts published during the selected period (3196 posts) Based on the total amount of posts published during the selected period (3196 posts)
  9. 9. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 9 Listening 2108 55 40 28 22 Germany United States of America Austria United Kingdom Spain CountrySentiment Sentiment, Language, Gender and Location How and where were the posts published? Who published those posts? ATTRIBUTES OF POSTS French : 0.25% Spanish : 0.81% English : 36.12% German : 56.55% Others : 6.27% Female : 28.57% Male : 71.43% Negative : 1.5% Neutral : 68.12% Mixed : 0.81% Positive : 29.57% Based on 1064 posts Based on the total amount of posts published during the selected period (3196 posts) Based on the total amount of posts published during the selected period (3196 posts) Based on 3196 posts Language Author's Gender
  10. 10. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 LISTENING QUERY DETAILS 10
  11. 11. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 0 200 400 600 800 1000 1200 02/0102/0202/0302/0402/0502/0602/0702/0802/0902/1002/1102/1202/1302/1402/1502/1602/1702/1802/1902/2002/2102/2202/2302/2402/2502/2602/2702/2803/0103/0203/0303/0403/0503/06 OMR 11 Listening Distribution of each Query over Time Which query generated the most posts during the time period? What are the key metrics associated with those queries? QUERY DETAILS Based on the total amount of posts published during the selected period (3196 posts)
  12. 12. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 12 Listening Overview Which query generated the most posts during the time period? What are the key metrics associated with those queries? QUERY DETAILS Based on the total amount of posts published during the selected period (3196 posts) PlatformsSentimentEstimated ReachImpressionsVolumeQuery 7.29m99.6m+7.51k %3.2kOMR
  13. 13. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 Blog : 3.38% Dailymotion : 0% Youtube : 0.03% Website : 8.08% Forum : 0.16% Twitter : 25.99% Media : 3.91% Instagram : 30.84% Gplus : 0% Facebook : 27.61% Comments : 0% Review : 0% Sina Weibo : 0% Offline Press : 0% 3.2k Negative : 1.5% Neutral : 68.12% Mixed : 0.81% Positive : 29.57% 13 Listening PlatformsDistribution over Time OMR : KPIs How and where were published the posts generated by the query? Who published those posts? QUERY DETAILS 1/2 Female : 28.57% Male : 71.43% Based on 3196 posts Sentiment Based on 3196 posts Based on 3196 posts #ENTREPRENEUR(141) #STARTUP(127) OMR(119) #BUSINESS(141) #CONFERENCE(143) HAMBURG(304) #HAMBURG(693) #MARKETING(365) #DIGITAL(130) #ONLINE(119) #ONLINEMARKETINGROCKSTARS(362) #OMR17(1901) #STARTUPS(157) #WELOVEHH(113) #OMR(308) #OMR2017(120) ONLINE MARKETING ROCKSTARS(133) @OMROCKSTARS(119) #ONLINEMARKETING(284) DEUTSCHLAND(126) Most Recurring Keywords 0 200 400 600 800 1000 1200 02/01 02/04 02/07 02/10 02/13 02/16 02/19 02/22 02/25 02/28 03/03 03/06 +7.51k % Author's Gender Based on 1064 posts (total: 3196 posts)
  14. 14. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 French : 0.25% Spanish : 0.81% English : 36.12% German : 56.55% Others : 6.27% 14 Listening LanguagesTop Countries OMR : KPIs How and where were published the posts generated by the query? Who published those posts? QUERY DETAILS 2/2 Based on 3196 posts (total: 3196 posts) 1002 139 78 61 52 Hamburg Berlin Munich Cologne Frankfurt am Main Top Cities Based on 3196 posts Based on 3196 posts (total: 3196 posts) 2108 55 40 28 22 Germany United States of America Austria United Kingdom Spain
  15. 15. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 LISTENING TOP POSTS 15
  16. 16. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 16 Impressions : 1.16m | Estimated Reach : 92.9k Permalink RT @welt_hh: Philipp Westermeyer: „Digitales Marketing ist überall auf dem Vormarsch“ – Interview zu #OMR17: https://t.co/0xlB55PqKp @welt #WeltamSonntag https://t.co/Mh80ul6sXD WELT 02/19/2017 @welt - 1.17m Followers Impressions : 1.42m | Estimated Reach : 114k Permalink RT @WIRED_Germany: "Less talking, more doing!" @garyvee about trading attention at #OMR17 https://t.co/lxecCjShum Gary Vaynerchuk 03/03/2017 @garyvee - 1.42m Followers Impressions : 1.17m | Estimated Reach : 93.5k Permalink Online Marketing Rockstars: Fast in der Champions League der Digitalszene https://t.co/a3hj7suJx9 https://t.co/nkG5o5YpZ9 WELT 03/01/2017 @welt - 1.17m Followers Top Tweets
  17. 17. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 17 Impressions : 11.1m | Estimated Reach : 780k Permalink Am 3. März um 9:45 Uhr im Facebook Live- Stream von den Online Marketing Rockstars in Hamburg: Andrew Bosworth von Facebook spricht darüber, wie sich Unternehmen im Zeitalter des Smartphones aufstellen müssen, um weiter erfolgreich zu sein. Facebook für Un... 03/01/2017 11.2m Subscribers Impressions : 21.9m | Estimated Reach : 1.53m Permalink Über 100 Speaker, 200 Aussteller und 25.000 Fachbesucher: Zum 7. Mal treffen sich die Online Marketing Rockstars in dieser Woche in Hamburg... Google 03/03/2017 21.9m Subscribers Impressions : 11.2m | Estimated Reach : 781k Permalink Ein wunderbarer erster Tag bei den Online Marketing Rockstars neigt sich dem Ende zu. Wir freuen uns auf euren Besuch morgen. Ein paar Impressionen. Facebook für Un... 03/02/2017 11.2m Subscribers Top Facebook Posts
  18. 18. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 18 Impressions : 180k | Estimated Reach : 27k Permalink Endspurt bei den Online Marketing Rockstars! Mehr zu Audi auf den #OMR17 erfahrt ihr in unseren Instagram Stories. Foto: @stefanboesl Audi Deutschlan... 03/03/2017 @audi_de - 180k Subscribers Impressions : 180k | Estimated Reach : 27k Permalink Endspurt bei den Online Marketing Rockstars! Mehr zu Audi auf den #OMR17 erfahrt ihr in unseren Instagram Stories. Foto: @stefanboesl Audi Deutschlan... 03/03/2017 @audi_de - 180k Subscribers Impressions : 180k | Estimated Reach : 27k Permalink Endspurt bei den Online Marketing Rockstars! Mehr zu Audi auf den #OMR17 erfahrt ihr in unseren Instagram Stories. Foto: @stefanboesl Audi Deutschlan... 03/03/2017 @audi_de - 180k Subscribers Top Instagram Posts
  19. 19. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 Listening Which posts were the most engaging during the time period? TOP POSTS 19 Impressions : 47.4k | Estimated Reach : 2.37k Permalink Es ist zu einem DER Termine in der Online- Marketing-Branche geworden: Am 02. und 03. März 2017 trifft sich das Who is Who der internationale... checkdomain.de 02/13/2017 Impressions : 480k | Estimated Reach : 24k Permalink Munich Es ist wieder soweit. Am 18. Mai gehen die Criteo Performance Marketing Awards, im Herzen von München, in die dritte Runde. Ausgezeichnet werden die kreativsten und strategischsten Köpfe der Performance Industrie. Zurich Die D:PULSE Conference holt die internationalen ... criteo.com 02/03/2017 Impressions : 228k | Estimated Reach : 11.4k Permalink WIR MACHEN UNS AUF DEN WEG ZUM OMR FESTIVAL UND WIR HABEN Friekarten Leckeren Kaffee Experten, die wissen, wie man return on ad spends maximiert! Treffen Sie uns auf dem OMR Festival in Hamburg und lernen Sie wie Sie Ihren Return On Ad Spend (ROAS) verbessern können! Kommen ... adroll.com 02/20/2017 Top Web Articles
  20. 20. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 LISTENING TOP INFLUENCERS 20
  21. 21. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 21 Listening Twitter Accounts Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryAuthor's GenderFollowersTweetsAccount DEDE-40.4k15HORIZONT @Horizont DEDE-6.63k22OMRockstars @OMRockstars DEDE-37.3k23BASIC thinking @basicthinking DEDE-1.24k33pilot @pilot_agentur DEDEMale79041VICO @vico_news
  22. 22. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 22 Listening Facebook Pages Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryAuthor's GenderFansPostsAccount DEDE-96.2k9HORIZONT DEDE-6.98k12BASIC thinking DEXX-8.6k15nextMedia.Hamburg DEDE-48.6k34Online Marketing Rockstars DEXX-160k52Adobe Marketing Cloud
  23. 23. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 23 Listening Instagram Accounts Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageAuthor's GenderFollowersPostsAccount DE-3438Medienwirtschaft - HdM @medienwirtschaft_hdm EN-3.39k13OMR | OnlineMarketingRockstars @omrockstars ENMale1.77k15Dennis Wartenberg @wartenbergphotography ENMale25832christianhaak @christian_h_d_haak EN-27271nma MediaMatch ?? @nma.mediamatch
  24. 24. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 24 Listening Youtube Videos Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageVideosChannel DE1turi2tv
  25. 25. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 25 Listening Media Websites Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryPageRankPostsWebsite DEDE107onlinemarketing.de DEDE07absatzwirtschaft.de ESES18marketingdirecto.com DEDE29welt.de DEDE1021horizont.net
  26. 26. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 26 Listening Blogs Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryPageRankPostsWebsite DEDE04netzpiloten.de DEDE05basicthinking.de/blog DEDE87turi2.de DEDE216e-commerce-news.net DEDE1044onlinemarketingrockstars.de
  27. 27. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 27 Listening Forums Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryPageRankPostsWebsite ENDE41xing.com DEUS04fstopspot.com
  28. 28. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 28 Listening Other Websites Which influencers published the most posts during the time period? What are the key metrics associated to those influencers? TOP INFLUENCERS LanguageCountryPageRankPostsWebsite DEDE05talentfrogs.de DEDE105pressebox.de DEDE15mittelstandcafe.de DEDE105gruenderszene.de ENGB05webhelper.biz
  29. 29. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 29 GLOSSARY Glossary Author’s Gender Represents the gender of the author who published the post. If the data is not available, it is automatically detected. Possible values: Female, Male. Impressions Global audience, maximum number of users that can see the post at the time of publication. Languages The language of the post is automatically detected. Only the top 5 languages are displayed in the chart. Most Recurring Keywords The list of the 20 most recurring keywords within the posts matching the query. Platform The platform displays the source of each post. Possible values are: Facebook, Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum, Reviews, Comment, Off-line press. Estimated Reach Estimated number of users exposed to the post when it was published. Estimated reach of a post = impressions of the post x platform reach ratio Sentiment Sentiment analysis consists in attributing a tonality to a post. This tonality represents the overall sentiment expressed in the post and can have one of the following values: positive, negative, mixed or neutral. Top Cities Represent the city where the post was published. Geolocation can be provided from the original source or inferred automatically. The chart displays the top 5 cities. Top Countries Represent the country where the post was published. Geolocation can be provided from the original source or inferred automatically based on the author location. The chart displays the top 5 cities. Volume The volume is the number of posts.
  30. 30. Online Marketing Rockstars - OMR February 1, 2017 - March 6, 2017 30 CONTACT www.linkfluence.com Automatically generated with Radarly

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