The document proposes a mobile app called Vesync that would provide telematics services for vehicles using a smartphone instead of dedicated hardware. This would allow any vehicle 1996 or newer to access features like security, emergency assistance and vehicle diagnostics without upfront costs or expensive subscription fees. The app would integrate with a small Bluetooth device plugged into a vehicle's OBDII port and utilize the phone's existing technology. The startup is seeking funding to scale up operations to target the large market opportunity in telematics services that has yet to adopt smartphone-based solutions.
3. Problem Upfront cost for telematics device and hefty subscription fees. Vesync.com| r.lin@vesync.com | 408.421.0315
4. Problem Exclusive, when security should be inclusive. Vesync.com| r.lin@vesync.com | 408.421.0315
5. Problem Telematics service not offered on smartphone (mobile) devices. Vesync.com| r.lin@vesync.com | 408.421.0315
6. Problem Telematics is a fairly new concept where traditional approaches have not been working. Vesync.com| r.lin@vesync.com | 408.421.0315
7. So what now? Vesync.com| r.lin@vesync.com | 408.421.0315
8. Solution All vehicles 1996 and up can have telematics service. Vesync.com| r.lin@vesync.com | 408.421.0315
9. Solution Mobile app that gives convenience of having a telematics device without upfront cost and heavy subscription fee. Onstar charges ($200-600) upfront & ($300) yearly sub fee. Vesync.com| r.lin@vesync.com | 408.421.0315
10. Solution Quick and convenient installation. First program to utilize smartphone platform as hardware. Vesync.com| r.lin@vesync.com | 408.421.0315
11. Solution Phone becomes the solution rather than the problem. (Illegal to use phone while driving/unless harnessed and use as a navigation tool). Vesync.com| r.lin@vesync.com | 408.421.0315
15. Market Size 5% of cars owners in the U.S. have telematics service. (12million/245.4million) 600 million cars worldwide. (China, US, Germany, and Japan). Estimated over 1 billion smartphone users by 2013. Only 1 mobile application (mix mobile), offers non-customer service telematics. $35B Addressable market in U.S. alone. (233.4 x $150/year) 10% market share = $3.51B Vesync.com| r.lin@vesync.com | 408.421.0315
16. Competition Major Players: Mobile and Aftermarket: Vesync.com| r.lin@vesync.com | 408.421.0315
17. Management Team Richard Lin (CEO): Entrepreneur, Webmaster of MBA club, BA from UCD Nathaniel Brandes(CTO): 6 years of programming, President of Computer Science club in UCD, BS from UCD. Young team gets edge from being fresh and innovative, whereas, competitors stick to traditional methods. (In with the new, out with the old). Vesync.com| r.lin@vesync.com | 408.421.0315
18. Sales and Marketing Word of mouth advertising through social networks (ie: Facebook, Twitter, Word press). Free Wi-Fi OBII port connector and free 3 month trial with purchase of yearly subscription. Market product to demographic age between 16-35 due to higher rate of users for smartphone. (Safety feature for parents to track where there children are driving). Once reputation is built expand to countries with high production of cars: China, Japan, Germany. Vesync.com| r.lin@vesync.com | 408.421.0315
19. Marketing First Second Third Vesync.com| r.lin@vesync.com | 408.421.0315
20. Microeconomics IPHONE microeconomics analysis: IPhone SDK: upfront $99 Data: upfront $5,000 Website hosting: upfront $1000 Apple Fees: for each sale 30% ___________________________ Total: upfront $6099 Revenue Model to Break Even: Vesync.com| r.lin@vesync.com | 408.421.0315
22. Funding Looking to raise $500,000 - $1M in early 2012. Funds will be focused on scaling sales, supporting infrastructure, and increase development speed. Exit strategy: get acquired by automotive company, specifically ones that do not offer telematics services or are new to the market (Nissan, Hyundai, Honda, BMW, etc…) Vesync.com| r.lin@vesync.com | 408.421.0315
23. Current Applied to early stage incubator competition: MassChallenge. Acquired 53 (100%) votes 8 platinum endorsements from startups such as: locate.ly and embed.ly. Vesync.com| r.lin@vesync.com | 408.421.0315
24. Summary Application that uses smartphone as hardware for telematics service, making it inclusive, rather than exclusive. Entering an untapped market (Full integration of telematics for smartphone). Takes the success of OnStar and applies it on mobile application. User accessibility increases consumer purchase and suitability. Vesync.com| r.lin@vesync.com | 408.421.0315
25. Contact Us Richard Lin Chief Executive Officer R.lin@vesync.com 408.421.0315 Vesync.com| r.lin@vesync.com | 408.421.0315
