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LinkedIn Personal Branding

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LinkedIn Personal Branding

  1. 1. Valentina Napoli Customer Success Consultant LinkedIn Ottimizza il tuo profilo LinkedIn e crea il tuo personal brand
  2. 2. What is LinkedIn? 2
  3. 3. Pre Web 1990 Web 1.0 1990-2000 Web 2.0 2000 - 2010 The World of Communication has changed and it is still evolving…
  4. 4. Our mission Connect the world’s professionals to make them more productive and successful
  5. 5. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
  6. 6. The professional profile of recordIdentity
  7. 7. Connect all of the world’s professionalsNetworks
  8. 8. GroupsSlideShare InfluencersPulse The definitive professional publishing platform Knowledge
  9. 9. Connect talent with opportunity at massive scale Our Core Value Proposition
  10. 10. Create economic opportunity Realize your dream job Find work Be great at what you do
  11. 11. Members 400M Members per second >2 New Growing global network
  12. 12. For our customers Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity For Companies
  13. 13. What’s IN it for YOU? 14
  14. 14. Benefits of using LinkedIn STAY CONNECTED STAY INFORMED SOURCING
  15. 15. Create a great profile 16
  16. 16. Add a professional photo 1 More likely to be viewed if have photo 14x
  17. 17. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
  18. 18. Draft a compelling summary 3 40 words or more Include keywords but not buzzwords Focus on career accomplishments
  19. 19. Detail your past work experience 4 More likely to be viewed if have more than 1 position listed 12x
  20. 20. Add skills and get endorsements 5 Include a mix of high level and niche skills
  21. 21. Include Volunteer Experiences & Causes 6 Almost half of all hiring managers say they view them as equivalent to formal work
  22. 22. STAY CONNECTED Grow your network
  23. 23. 24 Build your Network Ask and accept the right connections for your business objective
  24. 24. 25 Find and join Groups Participate in discussions related to your industry
  25. 25. 26 Connect with Alumni Over 30.000 University Pages on LinkedIn
  26. 26. 27 Discover University Pages
  27. 27. 28 STAY INFORMED Build your professional brand
  28. 28. The most relevant professional news and knowledge Pulse Influencers & Publishing GroupsSlideShare
  29. 29. 30 Tell visual stories with SlideShare Major SEO ranking impact
  30. 30. 31 Find and join groups Participate in discussions related to your industry
  31. 31. 32 Discover content relevant to you
  32. 32. 33 Gain insights from top industry leaders
  33. 33. Helping you grow and engage your network 34 Sharing updates vs. publishing posts Posts Deeply explore topics that matter to you, then watch the comments to see your impact Updates Share links, articles, images, quotes or anything else your followers might be interested in
  34. 34. Be known for what you know Strengthen your reputation and grow your reach
  35. 35. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

Hinweis der Redaktion

  • Give a glimpse into who you are and get people excited to learn more

  • Progression is way we use the web to and example of how we ingest content
    - In th 90’s – SHOULD you have a presence online?
  • Our mission: Connect the world's professionals to make them more productive and successful.

    Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
  • Our immediate to intermediate term focus (one to three years) will be to continue to invest in the same value propositions that got us to where we are today

    With regard to our members, we'll continue focusing on helping them build their:

    1. Professional identity (who they are)
    2. Networks (who they know)
    3. Knowledge (what they know)
  • The professional profile of record: enabling our members to connect, find and be found

  • Connecting all of the world’s professionals, all 600 million knowledge workers and increasingly students or pre-professionals
  • This result has been achieved in large part due to our continue focus on placeing our memeber first and on our core value proposition «Connect talent with opportunity at massive scale»
  • We think about economic opportunities in three distinct ways.

    For those who are unemployed, it's about finding work.
    For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream job
    For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
  • With regard to our customers, we’re changing the way companies:

    1. Hire
    2. Market
    3. Sell
    4. All built on a scalable sub/payments platform 
  • Give a glimpse into who you are and get people excited to learn more
  • Here’s how we talk about delivering value to our members
  • Give a glimpse into who you are and get people excited to learn more
  • Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable
  • Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Make the reader want to read more.
  • Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (strategic, team player, creative) and focus on your career accomplishments.
  • It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than 1 position listed. Illustrate your unique professional story and achievements by adding visuals like pictures, compelling videos and innovative presentations to your experience section.
  • Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.
    Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
  • Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
  • Here’s how we talk about delivering value to our members
  • Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news.
  • …and then comparing to Stanford, which actually has more grads.
  • There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these.

    SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to you LinkedIn profile
    Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss
    Pulse – Consume content on the topics that interest you.
    Influencers – Follow industry influencers

    We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
  • Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news.

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