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Sponsored Updates Success Stories
1.
1 Sponsored Updates Case
Studies ©2013 LinkedIn Corporation. All Rights Reserved.
2.
Pilot : Walmart
e-commerce raises awareness of their start-up culture LinkedIn Confidential ©2014 All Rights Reserved Challenge: • Walmart e-commerce needed to change its employer brand perception to be viewed as an innovative place to work & compete with tech startups for top talent Solution: • Targeted competitive talent pools in metropolitan areas with peek hiring needs • Shared stories of employees who’d transitioned from start-ups & found a nimble culture there Result: • Proven ROI based on sheer reach and # of impressions • Those who engaged with with updates had the most desired experience & skills
3.
Pilot : Intel
appeals to android developers LinkedIn Confidential ©2014 All Rights Reserved Challenge: • Intel wanted to build thought leadership with android talent, attract android developers to its company page and raise awareness about their leadership in android. Solution: • Used Sponsored Updates to target talent with android skills and those in top android groups • Hooked target demographic with content to appeal to their interests/ aspirations. Result: • Highest engagement from software developers • Those who chose to follow came from the top Android groups and had in-demand skills
4.
Marriott nurtures 2
way dialogue with hospitality professionals LinkedIn Confidential ©2014 All Rights Reserved Challenge: • Marriott needed to attract experienced hospitality workers for new hotels launching in Eastern Europe Solution: • Used Sponsored Updates to target hospitality industry professionals in key areas and raise awareness about growth in those regions. Result: • Established genuine 2-way dialogue with target talent • Engagement rate was 3X Sponsored Update average • Gained high volume of new followers in key regions • Boost in quality of applicants for hard to fill jobs • High rate of content amplification/ earned media
5.
Salesforce provides sneak
peek into different offices LinkedIn Confidential ©2014 All Rights Reserved Challenge: • Salesforce recently opened a number of new offices across the world and had peek hiring needs for top talent in software, & cloud computing industries Solution: • Used Sponsored Updates to target desired talent in those regions and raise awareness of their offices Result: • Successfully executed localized campaigns • Record high engagement rate amongst professionals with desirable expertise
6.
Gallery of GREAT Updates
7.
Showcase what makes
your company unique Best Practices:
8.
IDEO gave insight
into what it’s like to work there
9.
Share what matters
to your company Best Practices:
10.
Xerox shared advice
on enabling risk-taking
11.
Spotlight upcoming events or
speakers Best Practices:
12.
Tableau shared an
upcoming interview event
13.
American Express invited
followers to a career fair
14.
Pandora shared an
event tailored toward students
15.
Feature teams working
on cool stuff Best Practices:
16.
Johnson & Johnson
gave insight into ‘a day in the life’ of its brand managers
17.
L’Oreal spotlighted a
high-performing employee
18.
Carhartt expressed appreciation
to its employees
19.
Kaiser Permanente highlighted
an intern’s experience
20.
Think outside the
job Best Practices:
21.
Tableau talked about
the qualities its looking for
22.
HubSpot included a
unique image
23.
Johnson & Johnson
gave insight into its interview process
Download now