Elevating your employer brand:
Tips for Hiring the Best with LinkedIn
July 15th 11am
Recruiting Solutions

Todays speakers:

[Webcast Oscars]
Most Popular Most Endorsed
Earliest Adopter Most Connected
Lauren
Sharma
Natalie
Whitehouse
Fiona
Morrison
Helen
Takla

4Recruiting Solutions
Today’s Agenda
 Evolution of brand and employer brand
 Tips on growing your employer brand
 Measuring the impact of your employer brand
 Audience Q&A
4

LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
1M+
Ireland
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors

6Recruiting Solutions
6
Great recruiters think about jobs the
way marketers think about products
Strong brands move people toward
purchase long before they enter the store

7Recruiting Solutions
LinkedIn Branding
7
Play Video

1. Why should I work with you?1. Why should I be working for you ?

France

Benelux

12
UK

Developing
Foundational
Strategic
Traditional
BrandJobsMetricsSourcing
Reactive, over-reliant on
agencies
Engage with strong pipeline
of leads and
‘silver medalists’
Team-wide pipelining
with engaged talent
communities
Post-and-pray
Targeted engagement
to attract highly
qualified candidates
Talent segmentation and
prioritization
Defined employer
brand strategy
Established metrics
and benchmarks
Influential talent brand
engaging employees and
candidates
Build internal capabilities
to focus on passive talent
Jobs on niche boards and
social platforms
Understanding
of employee
value proposition
Data driven decision making
Talent Acquisition Maturity Model

17Recruiting Solutions 17
Talent Brand Index

18Recruiting Solutions
Your Talent Brand Index varies across the functions you
are looking to hire…
TalentBrandIndex
Talent easiest
to engage
Talent hardest
to engage
1
8

19Recruiting Solutions
…and across the geographies where you have a
presence
Talent easiest
to engage
Talent hardest
to engage
TalentBrandIndex
1
9

20Recruiting Solutions 20
• Increase activity
• Increase content sharing
• Segment your target audiences
• Engage
• Follow us email signature button
Why?
• 80% follow six or less companies
• 79% are interested in jobs
• 78% more likely to accept an inmail
• 2 x more confident on info found on linkedin than
elsewhere
How to grow your followers:

21Recruiting Solutions
Grow your follower base on LinkedIn
21
Add one-click Follow Company button to your website
https://developer.linkedin.com/plugins & email signature
1)
2)Follower acquisition campaign: 250 new followers
Targeted by Industry, Job Function, Geography
Tom, get the latest on XYZco
Jobs, News & more!
XYZco
XYZco

23Recruiting Solutions 23
Who is looking at your employees profiles?

24Recruiting Solutions

25Recruiting Solutions 25
Jobs & Sponsored jobs

26Recruiting Solutions

27Recruiting Solutions
What’s new in 2014?
 More content: We are increasing the number of
sessions this year to cover even more topics, across a full
2-day agenda
 New tracks: Themed breakout tracks to allow you to
focus on what’s most important to you and your company
– Pipelining and Recruitment
– Talent Brand
– Data and Metrics
 More ways to connect: Meet your peers and share
ideas while you relax in this year’s bigger, better
InLounge, or at our sit-down networking lunch

28Recruiting Solutions
What else can you expect?
 Hands-on training and product education to help you
get the most out of your LinkedIn tools
 An inside view of the latest product improvements and
news, direct from LinkedIn leadership
 Best practices and practical advice from the most
progressive leaders in Talent Acquisition, including…

29Recruiting Solutions 29
Key Takeaway’s
 Plan your follower strategy ( 30/30/30)
 Get your jobs viral and turbo charged
 Leverage your employees & that traffic
 Get your career page working for you
Why?
 34% impact vs 11%
 50% savings in cost per hire
 Be the purple cow!

“IF YOU ALWAYS
DO WHAT YOU
ALWAYS DID,
---
YOU’LL ALWAYS
GET WHAT YOU
ALWAYS GOT”