Audience 360 Netherlands 2014 INFOGRAPHIC

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LinkedIn Europe

Technologie

own a tablet
computer
73%
92% own a smartphone
And they choose
LinkedIn as their primary
site for business content
LinkedIn Audience 360 member study, the Netherlands 2014
*LinkedIn internal data
DUTCH ON LINKEDIN
More than 5 million professionals
in the Netherlands are on LinkedIn…
They're afﬂuent
Our members are up-to-date
with all the latest gadgets
And they’re in market to purchase…
And they are inﬂuential in their companies
Our members have clear expectations of the types
of content they want from companies on LinkedIn
Top companies followed on LinkedIn*…
1in5
have more than € 75.000
in investable assets
27%
designer
clothes/
accessories
19%
tablet
15%
laptop
14%
smartphone
1in5
choose which
companies to
partner with
1in5
are responsible for
allocating ﬁnds or
managing budgets
NU
zakelijk
.nl
LinkedIn
72%
31%
Inter
mediar.nl
22%
Facebook
21%
fd.nl
21%
Twitter
18%
Other
15%
Elsevier
.nl
12%
MT.nl
6%
Managers
online.nl
5%
Sprout
.nl
5%
z24.nl
4%
48%
have a Household income
of more than €60,000
new product
information
industry news &
trends
latest tech
developments
company background career opportunities market and economic
commentary
1in4
choose which
products to use

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Audience 360 Netherlands 2014 INFOGRAPHIC

1. own a tablet computer 73% 92% own a smartphone And they choose LinkedIn as their primary site for business content LinkedIn Audience 360 member study, the Netherlands 2014 *LinkedIn internal data DUTCH ON LINKEDIN More than 5 million professionals in the Netherlands are on LinkedIn… They're affluent Our members are up-to-date with all the latest gadgets And they’re in market to purchase… And they are influential in their companies Our members have clear expectations of the types of content they want from companies on LinkedIn Top companies followed on LinkedIn*… 1in5 have more than € 75.000 in investable assets 27% designer clothes/ accessories 19% tablet 15% laptop 14% smartphone 1in5 choose which companies to partner with 1in5 are responsible for allocating finds or managing budgets NU zakelijk .nl LinkedIn 72% 31% Inter mediar.nl 22% Facebook 21% fd.nl 21% Twitter 18% Other 15% Elsevier .nl 12% MT.nl 6% Managers online.nl 5% Sprout .nl 5% z24.nl 4% 48% have a Household income of more than €60,000 new product information industry news & trends latest tech developments company background career opportunities market and economic commentary 1in4 choose which products to use

Audience 360 Netherlands 2014 INFOGRAPHIC

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